- Gebundene Ausgabe: 286 Seiten
- Verlag: McGraw-Hill Inc.,US (Oktober 1997)
- Sprache: Englisch
- ISBN-10: 0070452555
- ISBN-13: 978-0070452558
- Größe und/oder Gewicht: 22,9 x 15,7 x 3,6 cm
- Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)
- Amazon Bestseller-Rang: Nr. 574.460 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktinformation |
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Produktbeschreibungen
Amazon.com
The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less instructive or inspiring to today's budding entrepreneur. The Burger King: Jim McLamore and the Building of an Empire, by cofounder James McLamore (who died in 1996 at age 70), relates in plain-spoken and honest fashion the story of a corporation that grew from a handful of struggling south Florida drive-ins to become the second-largest fast-food chain in the world.
Kurzbeschreibung
In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Gebundene Ausgabe
This book unfolds to you the making of a billion-dollar chain store. It shares with you the vision of the author and a dream of a restraurant business. I was deeply moved by how hard Jim has worked when his first two restaurants were starting out, and not even have time to spend with his new-born children. This is very true for any new entrepreneur who is thinking about opening a new business...make the commitment.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
4 Rezensionen
13 von 13 Kunden fanden die folgende Rezension hilfreich
A Must-Read For Any Entrepreneur
19. August 1998
Format:Gebundene Ausgabe
This book unfolds to you the making of a billion-dollar chain store. It shares with you the vision of the author and a dream of a restraurant business. I was deeply moved by how hard Jim has worked when his first two restaurants were starting out, and not even have time to spend with his new-born children. This is very true for any new entrepreneur who is thinking about opening a new business...make the commitment.
1 von 7 Kunden fanden die folgende Rezension hilfreich
I Am Now Part of Burger King's History!!!
20. März 2009
Format:Gebundene Ausgabe
4 days ago, I got my first job, starting at Burger King! The first day, I was miserable. I clean the lobby, do dishes, take out trash, and clean restrooms. I want to find a better job, but for right now, I'm stuck at Burger King! I have made a few friends, and I try to cool off in the freezer. I have not read this book, nor do I want to. You might like THE BURGER KING: JIM MCLAMORE AND THE BUILDING OF AN EMPIRE!!!
4 von 16 Kunden fanden die folgende Rezension hilfreich
The Burger King in Brazil
26. April 2000
Format:Gebundene Ausgabe
I would like to know if the book "The Burger King" will be available in Brazil, in portuguese. Thanks
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