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Amazon.co.uk
In The Brand You 50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ per cent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His list-filled prescriptions cover everything; for example, "You are Your Rolodex I: BRAND YOU IS A TEAM" (no. 22), "Consider your 'product line'" (no. 25), "Work on your Optimism" (no. 35), "Sell. SELL. SELL!!!" (no. 47). While the book is overwhelming at times--its hyperactive typography pretty much shouts at you--any baby boomer thinking about his or her career will find much to consider. --Harry C Edwards, Amazon.com
Amazon.com
In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His
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The defining Brand You idea: "They" aren't in charge of our careers-and by extension our lives-anymore Lesen Sie die erste Seite
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Whilst encompassing a wide domain, and attractively packaged (once one gets used to the quirky design) there is little really new here (apart from the anti-Dilbert cynicism movement). Many of the suggestions are contradictory (e.g. both be rude yet network & show empathy; focus on time management & task, yet allow self-to be distracted by random influences etc.. etc..). Peters point is that you can select your own activities ultimately aimed at promoting a positive-outlook, for control of your own destiny, and development of the skills needed to succeed in the uncertain future of work.
Negatively, the book is repetitive, is US-focused (not international-level), has unimpressive bland (to non-US) role-models (Martha Stewart, Oprah et al), and promotes a greed-centred (ask & you will get) 'style over substance' message. Extrapolating over society, one simple view could be that you may get many competing, dissatisfied, high-expectation workers all doing similar things (rather than specialising or exploiting economies of scale)- not good.
Overall, a useful recommended book for the increasingly portfolio-worker age.
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