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The Brand Gap: How to bridge the distance between business strategy and design: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)
The Brand Gap: How to bridge the distance between business strategy and design: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)
Marty Neumeier
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"The surprise book of the year!" -JOHN MOORE, EDITOR AT FAST COMPANY "The first book on brand that seems fresh and relevant." -RIC GREFE, EXECUTIVE DIRECTOR OF AIGA, THE PROFESSIONAL ASSOCIATION FOR DESIGN "A pleasure to read. THE BRAND GAP consistently provides deep, practical advice in a light,... Lesen Sie weiter

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