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Produktbeschreibungen
Kurzbeschreibung
The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, "The One-Minute Millionaire"
Synopsis
Discusses the fundamentals of establishing and building a brand, creating a successful branding message, and working with branding tools to maintain, attract, and promote new business. Origiinal.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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7 Rezensionen
6 von 7 Kunden fanden die folgende Rezension hilfreich
Do you own your own business? Then you MUST READ this book!
23. August 2009
Format:Taschenbuch
I got this book as part of my research of a "personal branding" topic. Out of tens of books that I read, this one was the only one focusing on not only personal branding, but business branding. I loved it! Full of very ACTIONABLE tips, great advice, wonderful examples, it is an easy read and actually rather captivating. If you own a small business or thinking of owning one in future, it is truly a must read for you! Let this book help you delight your customers (and focus on the right ones!), market your business correctly and most importantly grow it.
5 von 6 Kunden fanden die folgende Rezension hilfreich
Advice for Montoya and Vandehey
6. Juli 2009
Format:Taschenbuch
What I really like about this book are:
1) The inspirational personal brand stories, where we learn how now-famous personalities used their personal brand to leverage their growth.
2) Specific action steps--what can be done today, what can be done in a week, etc.--a reader can take to slowly build a personal brand.
While a lot of the activities aren't new, Montoya and Vandehey structure the book's contents like a personal branding program or workshop. As a reader goes through each chapter, a different set of activities are offered for implementation.
My advice to Montoya and Vandehey is to release a The Brand Called You action diary for 2010, with each month preceded by action steps as detailed in the book.
1) The inspirational personal brand stories, where we learn how now-famous personalities used their personal brand to leverage their growth.
2) Specific action steps--what can be done today, what can be done in a week, etc.--a reader can take to slowly build a personal brand.
While a lot of the activities aren't new, Montoya and Vandehey structure the book's contents like a personal branding program or workshop. As a reader goes through each chapter, a different set of activities are offered for implementation.
My advice to Montoya and Vandehey is to release a The Brand Called You action diary for 2010, with each month preceded by action steps as detailed in the book.
8 von 11 Kunden fanden die folgende Rezension hilfreich
A Practical Guide that Makes Sense Out of Personal Branding
18. März 2009
Format:Taschenbuch
I disagree with one of the previous reviews about The Brand Called You being a pitch for Peter Montoya's services. I read the book and not once does it seem like a come-on for a marketing agency. Instead, I found it to be a refreshing, candid and practical guide to making some kind of sense of the idea of branding--which frankly, can be wildly confusing and cost a lot of money if you don't do it right. In my business, I've already stopped some of the dumb things I was doing and implemented several of Peter's "Things you can do in a day" and "Things you can do in a week." I think anyone with a professional practice or a business can benefit from reading this book...if nothing else, to get validation of what they're already doing right!
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