The Boston Consulting Group on Strategy: From the Boston Consulting Group: Amazon.de: Carl W. Stern, M. S. Deimler: Englische Bücher

Book Description

A collection of the best thinking from the highly acclaimed management consulting firm. Does the phrase "cash cow" sound vaguely familiar? How about concepts such as "time-based management," "experience curve," and "segment-of-one marketing"? All of these definitive phrases are the creations of The Boston Consulting Group (BCG). For the past thirty years, BCG has changed the face of business with their innovative thinking in such areas as corporate strategy, brand management, marketing, leadership, and customer value. Now, for the first time, you can read up on all of BCG's groundbreaking ideas under one cover. This book is a collection of the firm's best "thought pieces" over the years. Contains 75 short, to-the-point pieces on topics and issues that challenge every business manager and executive.

*Selected from BCG's well-known Perspectives series and from acclaimed Harvard Business Review articles.

Marketing:

*National Advertising. *National Publicity.

Carl W. Stern (Chicago, Illinois) is the newly named President and CEO of The Boston Consulting Group. George Stalk, Jr. (Toronto, Ontario), a senior vice president of The Boston Consulting group, BCG's innovation and marketing initiatives.

Synopsis

a collection of the best thinking from one of the most innovative management consulting firms in the world. For the past thirty-five years, The Boston Consulting Group has been shaping the way business is done the world over, and now, Perspectives on Strategy offers a unique opportunity to acquaint readers with a broad selection of the firm's contributions. A compilation of seventy-five of BCG's most influential articles and thought pieces, this book is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Here is a sampling of what's inside: "[Business] competition is a battle royal in which there are many contenders, each of whom must be dealt with individually. Victory, if achieved, is more often won in the mind of a competitor than in the economic arena." "The majority of products in most companies are cash traps...[They] are not only worthless, but a perpetual drain on corporate resources." "Use more debt than your competition or get out of the business." "Displacement of high-cost competitors by lower prices benefits the customer."

"As a strategic weapon, time is the equivalent of money, productivity, quality, even innovation." "When brands become business systems, brand management becomes far too important to leave to the marketing department." "The winning organization of the future will look more like a collection of jazz ensembles than a symphony orchestra." "Most of our organizations today derive from a model whose original purpose was to control creativity." "Dumping should be encouraged. It is a gift from the nation that provides the products." "Taxes should be levied when, and only when, individuals disinvest in order to consume. Capital still at work should not be taxed at all." The Boston Consulting Group is an innovator in business strategy worldwide. In fact, BCG and its founder, Bruce D. Henderson, may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include "cash cow," "experience curve," "segment-of-one marketing," "time-based competition," and "capabilities-based competition."

Now, for the first time, BCG's most influential writings are gathered in a comprehen-sive collection, offering serious-minded readers access to BCG's thinking on the theory, development, and practice of business strategy. One way BCG shares its insights on strategy is through a series of publications known as Perspectives. Perspectives offer sharply focused views and recommendations on strategic business topics. Distributed to executives worldwide, Perspectives are typically no more than 1,200 words in length. This book brings together many of the most influential Perspectives, as well as several acclaimed articles published in the Harvard Business Review. Both timely and timeless, the seventy-five pieces included here are among the most innovative, controversial, and stimulating to have appeared over the past three decades. An anthology of the most provocative thinking from one of the world's most esteemed management consulting firms, Perspectives on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.

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CONSULTING HISTORY, 1968-1997, ala BCG 30. November 1999

Von Azlan Adnan

Format:Gebundene Ausgabe

The Boston Consulting Group (BCG) is an innovator in business strategy worldwide. In fact, BCG and its founder, Bruce D. Henderson, may be best known internationally as the creators and architects of the discipline of business strategy. Innovative business concepts originating at the firm include 'cash cow,' 'experience curve,' 'segment-of-one marketing,' 'time-based competition,' and 'capabilities-based competition.' Now, for the first time, BCG's most influential writings are gathered in a comprehensive collection, offering serious-minded readers access to BCG's thinking on the theory, development, and practice of business strategy.

One way BCG shares its insights on strategy is through a series of publications known as Perspectives. Perspectives offer sharply focused views and recommendations on strategic business topics. Distributed to executives worldwide, Perspectives are typically no more than 1,200 words in length. This book brings together many of the most influential Perspectives, as well as several acclaimed articles published in the Harvard Business Review. Both timely and timeless, the 75 pieces included here are among, the most innovative, controversial, and stimulating to have appeared between 1968 and 1997.

An anthology of the most provocative thinking from one of the world's most esteemed management consulting firms, Perspectives on Strategy is essential reading for senior managers, executives, entrepreneurs, and students of strategy and business.

Carl W. Stern is president and CEO of BCG. He has been with BCG for seventeen years, and his clients have included leading international consumer packaged goods companies, financial services, and manufacturing companies. He holds an MBA from Stanford Business School. George Stalk, Jr., joined BCG in 1978 and is now a senior vice-president. He holds a BS in Engineering Mechanics from the University of Michigan, an MS in Aeronautics and Astronautics from MIT and an MBA from Harvard Business School. He is coauthor of Competing Against Time and Kaisha: The Japanese Corporation.

Reviewed by Azlan Adnan.

Kommentar |

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The material in this book is severely outdated 30. August 1999

Von "jankensgard"

Don't buy this book unless it is for nostalgic reasons. As a guide for decision-making and policy-setting it is hopelessly outdated. Some of Hendersons statements, such as: "High margins and market share go together", send shivers down the back. Even some of the newer material, such as the article on Economic Value Added, is clearly in the wrong. And it almost totally misses out on what is today perhaps the most important perspective on corporate strategy: the focus on value, e.g. the linking of financial theory and corporate strategy.

A wealth of the most influential ideas in strategy, all here 3. April 1999

Von Ein Kunde

I have found this book a great addition to my business library. One can pick it up and read brief essays on a wide variety of strategy topics. The intellectual history of strategy consulting resides here!