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Produktbeschreibungen
Kurzbeschreibung
The Big Book of Green Design explores the specific techniques and methods that graphic designers are employing worldwide to make their business a more earth-friendly one. When paying clients need a more environmentally conscious image, they turn to ad agencies and in-house designers for cost-effective solutions. The results are often surprising, innovative, and new, and The Big Book of Green Design features the best of these earth-friendly designs. Mainly focusing on printed materials, but also showcasing examples of trade show environments, repurposed designs, and the new “anti-packaging” trend, the book showcases over 450 examples of marketing and collateral materials produced using environmentally favorable methods. With a foreword by Eric Benson, an expert on sustainable procedures within graphic design, The Big Book of Green Design is very much a “see what your colleagues are doing” idea-sharing, inspiration-generating compilation for agencies, freelance designers, printers, and other creative professionals.
Über den Autor
Suzanna MW Stephens has been principal of Designs on You! for over fifteen years. Experienced in all facets of graphic design, Stephens specializes in book design and layout with over 75 published volumes in her portfolio. She and business-partner/husband, Anthony, are co-owners of American Corporate Identity, an annual graphics competition entering its 25th edition; London Books, producer of corporate history and anniversary books; and the semi-annual, international Logo competition - the winners of which are featured in The Big Book of Logos series.
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4 von 4 Kunden fanden die folgende Rezension hilfreich
A nicely designed survey of green design today
30. November 2009
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
The authors of The Big Book of Green Design take a wide view of "green" design, including both works that promote eco-conscious products and companies (full disclosure: this is where my contribution falls, on page 103) and pieces that are green within the design itself.
Because of this broad approach, the book contains some examples that I feel have only one of two qualities required. That is, they are promoting something green, but the design is unremarkable, or the design is gorgeous, but the eco-friendliness of the product is borderline.
However, for the most part the examples in this book are beautiful, inspiring and wide-ranging: packaging, posters, products, apparel, and even event/environment design.
The book itself is also nicely designed, with a very solid bare-bones cover.
I would recommend this book for any designer with an inclination towards eco-friendly printing and packaging, or who hopes to develop a niche of "green" clients.
Because of this broad approach, the book contains some examples that I feel have only one of two qualities required. That is, they are promoting something green, but the design is unremarkable, or the design is gorgeous, but the eco-friendliness of the product is borderline.
However, for the most part the examples in this book are beautiful, inspiring and wide-ranging: packaging, posters, products, apparel, and even event/environment design.
The book itself is also nicely designed, with a very solid bare-bones cover.
I would recommend this book for any designer with an inclination towards eco-friendly printing and packaging, or who hopes to develop a niche of "green" clients.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Excellent Resource
1. Dezember 2009
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Whether you're looking for examples of green design or searching for companies that promote green design, this book is an excellent resource.
I found excellent examples of both contemporary and traditional design work.
Additionally, I have followed up my research by looking up several of the companies in this book.
I found excellent examples of both contemporary and traditional design work.
Additionally, I have followed up my research by looking up several of the companies in this book.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Good Inspiration for Green Design
23. Juni 2010
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I purchased this book to draw inspiration for my sustainable start-up company. It met my expectations. There are loads of great packaging, web and logo examples. Each entry is labeled with the company name, designer (design team or firm) and the purpose of the design project. The front and back covers of the book are made from a stiff paperboard composite material. I found it impressive and that the book itself was in line with its theme.
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