Since I don't have any deep-seated rage, and because I'm reviewing the book instead of ranting about a personal dislike for the film (which is not yet out in theaters) like the previous reviewer, I give this book four stars based on having actually read it.
The story behind how this movie got made is entertaining enough in itself. Verbinski, who is largely known for his commercial blockbusters (Pirates of the Caribbean, the Ring, etc.) actually took a stand in making this film, and the book chronicle's, in an entertaining way, the efforts of the animators, writers, and director to craft an entirely new type of animated feature both in terms of aesthetics and its more adult-oriented content. Coupled with fantastic art from illustrators like Crash McCreery, The Ballad of Rango offers a refreshing perspective on a new direction for animated features, proffering innovation in a market that is largely defined by Pixar pathos and candy-coated narratives from DreamWorks.
Bottom Line: The Ballad of Rango offers a satisfying amount of something new, in a market full of uniform `art of' books.