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The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures
 
 

The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures [Kindle Edition]

Dan Roam
4.3 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)

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Produktbeschreibungen

Pressestimmen

BusinessWeek's best innovation book of the year

A Fast Company best business book of the year

The (London) Times business creativity book of the year


"A must read for younger generation managers."
-BusinessWeek

"Roam shows that even the most analytical right-brainers can work better by thinking visually."
-Newsweek

"[Roam] shows you how to create simple drawings...that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb."
-Fast Company

"As painful as it is for any writer to admit, a picture is worth a thousand words. That's why I learned so much from this book. With style and wit, Dan Roam has provided a smart, practical primer on the power of visual thinking."
-Daniel H. Pink, author of A Whole New Mind

"Inspiring! It teaches you a new way of thinking in a few hours-what more could you ask from a book?"
-Dan Heath, author of Made to Stick

"This book is a must read for managers and business leaders. Visual thinking frees your mind to solve problems in unique and effective ways."
-Temple Grandin, author of Thinking in Pictures

"If you observe the way people read or listen to things in the early 21st century, you realize that there aren't many of us left with a linear attention span. Visual information is much more interesting than verbal information. So if you want to make a point, do it with images, pictures or graphics...Dan Roam is the first visual consultant for the customer. And the message sticks."
-Roger Black, Media design leader, author of Websites That Work

"Simplicity. This is Dan Roam's message in The Back of the Napkin. We all dread business meetings with their mountains of documents and the endless bulleted power points. Roam cuts through all that to demonstrate how the use of simple drawings-executed while the audience watches-communicate infinitely better than those complex presentations. Is a picture truly worth a thousand words? Having told us how to communicate with pictures, Roam rounds out his message by explaining that 'We don't show insight-inspiring pictures because it saves a thousand words; we show it because it elicits the thousand words that make the greatest difference.' And that is communication that works."
-Bill Yenne, author of Guinness: The 250 Year Quest for the Perfect Pint

Kurzbeschreibung

The acclaimed bestseller about visual problem solving-now bigger and better



"There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem."



So writes Dan Roam in The Back of the Napkin, the international bestseller that proves that a simple drawing on a humble napkin can be more powerful than the slickest PowerPoint presentation. Drawing on twenty years of experience and the latest discoveries in vision science, Roam teaches readers how to clarify any problem or sell any idea using a simple set of tools.



He reveals that everyone is born with a talent for visual thinking, even those who swear they can't draw. And he shows how thinking with pictures can help you discover and develop new ideas, solve problems in unexpected ways, and dramatically improve your ability to share your insights.



Take Herb Kelleher and Rollin King, who figured out how to beat the traditional hub-and-spoke airlines with a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show direct flights. Problem solved, and the picture made it easy to sell Southwest Airlines to investors and customers.



Now with more color, bigger pictures, and additional content, this new edition does an even better job of helping you literally see the world in a new way. Join the teachers, project managers, doctors, engineers, assembly-line workers, pilots, football coaches, marine drill instructors, financial analysts, students, parents, and lawyers who have discovered the power of solving problems with pictures.



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Kundenrezensionen

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4.3 von 5 Sternen
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5 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Warum man immer einen Stift dabei haben sollte 20. November 2010
Von 7o9
Format:Gebundene Ausgabe
Schade das ich die Rezenzsion nicht zeichnen kann - ein klasse Buch für alle, die wie in Bildern denken und sprechen, aber nicht unbedingt mit künstlerischer Begabung auf die Welt gekommen sind und daher bislang stets einen Bogen um Zeichenstifte, Whiteboards etc gemacht haben.

Dan Roam zeigt auf sehr anschauliche (natürlich) Weise, das man eigentlich nur genau schauen muß um die wichtigen Basics zu erkennen, die einen Gegenstand zB auszeichnen um ihn symbolhaft darzustellen und wie wirkungsvoll es sein kann, seine Ideen mit einigen Strichen darzustellen anstatt elaborierte Texte zu schreiben oder zu sprechen. Mir hat die Idee komplexe Ideen bildlich darzustellen, vielleicht sogar wirklich Probleme mit Bildern zu lösen ausgesprochen gut gefallen.

Wichtig ist sich eigene Symbole zu überlegen und dann wie bei allem eigentlich: üben, üben, üben.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Kreativität in die richtigen Bahnen lenken 24. Oktober 2011
Von Matthias Hartmann VINE-PRODUKTTESTER
Format:Gebundene Ausgabe
Roam beschreibt in seinem Buch nicht nur das Konzept visuellen Denkens, er gibt dem Leser auch die passenden Werkzeuge mit um dieses Wissen anwenden zu können. Wichtiger als dies ist jedoch die Art und Weise der Vermittlung, denn Roam führt auch eher analytisch denkende Leser behutsam und logisch an seine Ideen heran. Auf diese Weise wird selbst Skeptikern klar, dass es sich um ein Mächtiges Werkzeug handelt die eigenen künstlerischen Fähigkeiten für mehr als die Kritzeleien auf einem Notizblock zu nutzen.
Nach der Lektüre habe ich seither immer einen Block und einen Stift bei mir - und es nie bereut.

Eine klare Empfehlung für alle, welche ihr Potential der Vermittlung von Informationen besser ausnutzen wollen. Dieses Buch gibt einen Schnellstart in das Gebiet der Informationsvisualisierung ohne dabei in Details zu versinken. Es wird deutlich leichter auch komplexe Inhalte zu vermitteln, wenn man nur den Mut mitbringt der eigenen Kreativität zu vertrauen und weiß wo die eigenen Stärken dabei liegen. Die Meisterschaft kommt dann mit der Übung und wer einmal angefangen hat wird weitermachen und so automatisch besser. Für den Preis ein unschlagbares Angebot.
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3.0 von 5 Sternen Schöne Inspiration 13. September 2012
Von Blacky
Format:Gebundene Ausgabe|Verifizierter Kauf
Das Buch ist eine schöne Inspiration. In einer leicht zu lesenden und verständlichen Art zeigt das Buch auf, wie man kreativ und empfängergerecht Inhalte und Botschaften transportieren und Entscheidungen forcieren kann. Für mich sind es dennoch nur 3 Punkte, da die "Theorie" für mich ein wenig zu gewollt ist. Am Ende sind viele bekannte Darstellungsformen mit ihren Vor- und Nachteilen übersichtlich zusammengefasst.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.0 von 5 Sternen  196 Rezensionen
139 von 141 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen How ironic 3. April 2010
Von John Bartelt - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Like many books, "Back of the Napkin" seems to have begun with a brilliant very short concept that someone (correctly) thought would sell like hotcakes if padded out into a full-length book. The author really does present significant insights, but the irony is that they would have been best summarized literally on the back of a napkin, rather than dragging them out into full book form. So it reads like a 300-slide PowerPoint presentation advocating brevity.

The sequel, "Unfolding the Napkin" (which I also read) is better thought out, serves more as a method, and contains more visual examples - but it still rehashes pretty much the same material as the first book in order to make its point, so reading both books was redundant in my opinion.
129 von 136 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The simple cover and concept shields a deeply powerful tool 1. April 2008
Von Tom Carpenter - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I saw the book on the shelf at Borders and the cover caught my attention. I read the first few pages and knew I had to read the rest.

I am a technical trainer and writer and have been teaching classes for more than 10 years now. For the last 7 years I've been using a pen tablet in my classes to draw diagrams on-the-fly while lecturing about different technology concepts. The attendees have given phenomenally positive feedback about this learning method.

Now, I find this book that not only validates the process I've been using but helps me take it to the next level. The author reveals the four steps to visual thinking and the six problem categories that we all face. He shows you how to do it with case studies and examples that are practical.

One thing that I think many will find helpful is the way the author quickly removes any fear of drawing you may have. He gives the testimony of many attendees that he has helped overcome this fear of drawing in front of others. Personally, my family plays Pictionary very regularly because I want my children to be comfortable with this process.

My favorite part was the Appendix: The Science of Visual Thinking. I found it very interesting as it presents scientific research as it relates to this simple process.

If you want a great new way to solve problems and a great way to communicate ideas, I think you'll find this book very useful.

Excellent!
79 von 86 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen 1st edition still a good deal, but this one is worth considering 8. Januar 2010
Von Adelle Frank - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
If money or portability are your primary considerations, then get a used copy of the first edition, as it communicates the central ideas in an almost identical fashion and is easier to carry around. However, if a few more dollars and a slightly-bigger book don't bother you, consider buying this new edition, as it's subtly-revised diagrams and improved explanation of key brain science concepts make it easier to understand on the first read. For more detail on the differences between this and the previous edition, read on...

Both books are hardcovers and much of the content (including, sadly, the Resources listed in the Appendix) is the same. However, there are a number of important differences between these editions:

SIZE

At 8.2 x 8 x 1.3 inches, it is bigger than the first edition, which clocked in at 7.1 x 7.1 x 1 inches. While this does allow for the pictures to be bigger and slightly easier to see, it also means a larger, oddly-shaped book to carry around. This only matters if, like me, you like to schlepp your favorite books around and carry them on the bus.

PAGES & TEXT

Includes more pages at 304 pages, rather than the previous edition's 278, making it a mere 0.2 pounds heavier. 10 of those additional 26 pages are the new "Appendix A: The Ten (and a Half) Commandments of Visual Thinking." This is a very useful set of 11 rules of thumb to keep in mind when applying Roam's visual thinking technique. Most, if not all, of these rules are mentioned elsewhere in the book, so don't let this appendix be your only reason for purchasing the newest edition. In addition, these 11 rules are summarized nicely in a slideshow elsewhere on the internet ([...]/visual_think_map/the-10-12-commandments-of-visual-thinking-the-lost-chapter-from-the-back-of-the-napkin). Nonetheless, it is helpful to have them laid out, visually, in one place. Another 8 pages are the new Foreword, which explains Roam's experience of visually attempting to sell the idea for this book to the publishers at Penguin. While interesting and a good example, it is also not a reason to buy this edition.

COLOR & PICTURES

Instead of just black text/pictures, red is now used to highlight chapter headings and subheadings, as well as help readers distinguish between parts of Roam's originally-all-black illustrations and diagrams. This is astonishingly helpful - as it is much easier to understand his diagrams at first glance. Given the table on page 66 (identical to that on page 72 in the first edition), it is no surprise that a small change in color makes it easier for our eyes to distinguish among the parts of his diagrams. In addition, he has added some additional sketches in the book to better visually explain some of his concepts. I was particularly impressed by his improvements to chapters 4 and 5 on how to look better and see sharper. Both his pictures and his text in this section have been revised to provide more clarity for potentially-confusing sections that are partially dependent on communicating a few key brain science concepts. His diagrams illustrating the 6 ways of seeing/showing are also a bit clearer than in the first edition.

OUTLINE OF BOOK CONCEPTS
For an outline of the major concepts in the book, see my blog post ([...]/blog/review-back-of-the-napkin-solving-problems-and-selling-ideas-with-pictures-expanded-edition-2009) for more details.
19 von 19 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Reflective pictures or expressive pictures? 20. April 2010
Von J. Michael Innes - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
It must be great to be in the audience when Dan Roam gives a presentation and when you in the audience share the same kind of visual sense. On the other hand, if you do not share that sense, that way of structuring the topic under consideration, then you might well want to be beamed somewhere else.

This is a great book, extremely useful and thought provoking. The structuring of problem-solving into a six by five visual codex makes enormous sense; you can literally see the evolution of the thought processes and the development of the insights take shape through the pages. It is not the kind of book that you can dip into. There is a structure and that structure has to unfold and be assimilated by the reader before there can be any translation into action and effect. I think that there is no "quick fix" for someone who wants to animate or rejuvenate their presentations with a rapid read. The art of solving problems has to be developed through the acquisition of the skills protrayed in these pages. And that takes time and effort. And it also needs a sense of congruity between the visual sense of the author and that of the reader. Pictures can convey so much that words cannot evoke. But some pictures and representations succeed and others fail, otherwise there would be no evolution of art and expression.

Be wary of this book on face value. The editorial recommendations of the book do not necessarily reflect the content. Simply to say, as does one commentator, "So if you want to make a point, do it with images, pictures or graphics.", is true only to a point. It is not necessarily the case for all readers, all viewers and certainly not for all people who need to make a presentation. The person who gives the presentation with pictures that reflect their own representation of the topic without engaging the representation or ability of the audience will fail. The presentation must be expressive, not merely reflective.

But that aside, if after searching through this book you get a sense of affiliation with the ideas and concepts, then I have no doubt that you will gain enormously in quality of communication with your audiences. This book is a challenge that can lead to greater insight. But the dictum "caveat emptor" applies, as always. But also remember, books such as this always present the ideas as though they were tried and true. There is rarely evidence as to the efficacy of the methods in getting the message across, as against the satisfaction that an audience may gain. Roam does list references in an appendix to other works that are based on empirical evidence (for example Wainer's Graphic discovery and Tufte The Visual Display of Quantitative Information, 2nd edition, but there is nothing about his own evidence. A reading of this excellent book benefits from a parallel reading, and reality check, of Tufte's little monograph on the dangers of Powerpoint (The Cognitive Style of PowerPoint: Pitching Out Corrupts Within, Second Edition.
29 von 33 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Refreshing 18. Juni 2008
Von Robert David STEELE Vivas - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
I found this book refreshing, even relaxing, and recommend it as a gift item for any student or adult. Had I been the publisher I would have made the book larger and the visuals (by definition, handwriting and sketches) consequently larger and fresher, but what is offered suffices.

I have been immersed for the past several weeks in some of the most advanced technical automated multi-media, multi-dimensional, geospatially-grounded visualizations with time lines and cross-cutting cultural dimesions, and after all of that, this book not only stands the test of holding my attention, but proves itself equal to the task of challenging what is supposed to be "state of the art."

A few other books that come to mind that complement this one:
Orbiting the Giant Hairball: A Corporate Fool's Guide to Surviving with Grace
The Attention Economy: Understanding the New Currency of Business
Selling the Invisible: A Field Guide to Modern Marketing
The Design of Dissent: Socially and Politically Driven Graphics
Information Design
Visual Interfaces to Digital Libraries (Lecture Notes in Computer Science)
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Beliebte Markierungen

 (Was ist das?)
&quote;
Collect everything we can to look atthe more the better (at least at first). Have a place where we can lay out everything and really look at it all, side by side. Always define a basic coordinate system to give us clear orientation and position. Find ways to cut ruthlessly from everything our eyes bring inwe need to practice visual triage. &quote;
Markiert von 14 Kindle-Nutzern
&quote;
The real goal of visual thinking is to make the complex understandable by making it visiblenot by making it simple. &quote;
Markiert von 11 Kindle-Nutzern
&quote;
Cover all the Ws: Make sure that who/what, how much, where, and when are always visible; let how and why emerge as the visual punch line. &quote;
Markiert von 10 Kindle-Nutzern

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