Jeffrey Veen is on a mission to make the Web a better place. His latest book, "The Art & Science of Web Design," came from a need he saw for a higher-level view of Web design: "I looked around at what Web design books were available, and saw a hole in the market." Veen was Executive Interface Director for Wired Digital, and the man behind Webmonkey, HotWired, and HotBot's designs.
For many of you, reading this book will be an "aha" experience. According to Veen, Web design is no longer logos and layouts, it now takes a multidisiplinary approach, with elements of information architecture, programming, and of course design. Veen says: "The line between design and programming is getting more and more blurry." The rare few who stretch beyond their comfort zones and learn these other disciplines can become design masters. Jeffrey Veen is such a person.
It's a different kind of Web design book. Veen doesn't dwell on technical details, he guides you towards more elegant solutions. He provides ways you can find the best solutions (interfaces etc.) through the use of heuristic usability and pattern matching, rather than the tedious testing promoted by the likes of Jakob Nielsen. It's a new design philosophy really, a more fluid approach with "intelligent content that can figure out how to display itself correctly" created from dynamic publishing systems (databases and scripted templates).
And Veen makes it look easy. Veen's final chapter on "Object- Oriented Publishing" ties it all together with a great example of a database-backed scripted template (using ASP) front-end to a church's sermon respository. He whipped the site up on his hard drive using low-cost tools, and shows how easy it can be to create a consistent look site-wide, lower maintenance costs, and easily add new "views" of your data. The benefit of separating presentation from content is that your site can more easily adapt to changing standards, and formats. Want a WAP feed? No problem, query the database with a different template, or even an XSL style sheet.
The days of large static sites are numbered. Going to "dynamic publishing" using a database gives your company a strategic advantage over your competition, as you can publish content faster, and change designs and formats much more efficiently. Your site comes alive.