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The Art of Looking Sideways (Design) [Englisch] [Gebundene Ausgabe]

Alan Fletcher
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Kurzbeschreibung

20. August 2001 Design
The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

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Produktinformation

  • Gebundene Ausgabe: 534 Seiten
  • Verlag: Phaidon Press (20. August 2001)
  • Sprache: Englisch
  • ISBN-10: 0231131372
  • ISBN-13: 978-0714834498
  • ASIN: 0714834491
  • Größe und/oder Gewicht: 25,2 x 21,9 x 6,5 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 13.134 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Amazon.de

Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk

Pressestimmen

'The design book of the century may have already been written.' Design Week 'Alan Fletcher's book challenges both dogma and habit by questioning how we see things, how we read things and how we understand things.' Royal College of Art, London '...this book will delight anyone who enjoys unexpected visual and verbal play, cultural and historical observations and insights, and staggering amounts of trivia and anecdotes.' Library Journal

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5.0 von 5 Sternen Eine nicht versiegende Quelle der Inspiration 26. Januar 2010
Format:Gebundene Ausgabe
Ich habe diesen herrlichen Band vor vielen Jahren unmittelbar nach seinem Erscheinen gesehen - und ihn sofort gekauft.

Immer wieder nehme ich ihn zur Hand, vor allem dann, wenn das Denken auf der Stelle zu treten scheint und bestenfalls Trampelpfade um die ewig gleichen Ideen erzeugt.

Unterteilt in eine Vielzahl thematischer Blöcke ist dieses Buch auf jeder Seite eine neue Herausforderung, ein neuer Anstoß - und der Titel "The art of looking sideways" wird unmittelbar und fast plastisch erfahrbar.

Immer wieder holen mich die aufgeschnappten Gedanken, Wörter, Sätze, Bilder ein und führen ein überaus anregendes Eigenleben.

Der Inhalt lebt von der Kombination aus Grafik und Sprache - der im englischen Text so omnipräsente Sprachwitz läßt sich wohl nicht so leicht ins Deutsche übersetzen, weshalb der Adressatenkreis bedauerlicherweise auf diejenigen beschränkt bleiben wird, die des Englischen in hinreichendem Maße mächtig sind.

Das ist kein Anleitungsbuch. Das ist kein wissenschafliches Werk.

Das ist ein Fundus, ein Vorrat, eine nicht versiegende Quelle der Inspiration und der Aufheiterung, geschaffen für Zeiten von blackouts, burnouts, midlife crises, brownouts, für Ehekrisen, Schaffenskrisen und die täglich gewünschte Erheiterung. Ich besitze diesen Band seit 9 Jahren und finde immer noch neues, anregendes - bislang nicht gesehenes oder gedachtes - eine Fülle an Bildern, Symbolen, Zitaten.

Ein Zitat, das vielleicht gut den prinzipiellen Gedanken dieses Werkes zum Ausdruck bringt:

Although fantasy and make-believe flourish in childhood they rapidly atrophy as one is moulded to fit the adult's grey consensus of reality.
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen inspirierend 27. Dezember 2010
Von jo
Format:Gebundene Ausgabe
Was ich an diesem Buch mag, ist, dass ich es überall aufschlagen kann und Sachen entdecke, von denen ich noch nie gehört habe, die mich inspirieren, die mir die Dinge von einer anderen Seite zeigen. Ich lese oder schaue oft vor dem Schlafengehen oder über den Tag rein. Es schärft den Intellekt.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.6 von 5 Sternen  78 Rezensionen
74 von 76 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen I'm buying one for all my friends. 28. Januar 2002
Von W. Todd Dominey - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
The Art of Looking Sideways is an instruction manual of sorts for adults to deconstruct their preconceived belief systems of reality. Readers are encouraged to look, see, explore, turn upside down, rip apart, and to ultimately rebuild that which everyday people believe to be true through a series of word plays, found quotations, paradoxes, and unusual truths. There are no answers. Just questions, and differences of perception.
The book challenges, enlightens, entertains, and ultimately inspires. It's absolutely not a book of gee-whiz optical illusions, a la psychedelic "Mind's Eye" pointillism or perception bending Escher, but rather a playful, witty scrapbook of collected thoughts, newsprint clippings, poetry, photographs, illustrations, and assorted junk found on globe trotting vacations by the book's compiler.
The design of the book itself is a work of art. No two pages are the same. Each idea, or question, is presented with it's own lyrical typeface and placement to further convey the essence of the topic at hand. At my count, there are well over 1,000 different original works of typography and layout -- a stunning feat in and of itself.
"Sideways" is quite simply a fringe experience that is impossible to label, describe, or place in a particular section of a bookstore. As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books.
It's big, heavy, and worth its weight in gold. A classic.
38 von 38 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen If you have a creative bone in your body, you need this. 6. Mai 2003
Von Adam Cadwell - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I had never heard of this book before I saw it and no introduction is better than just getting the huge, heavy thing on your lap and looking through it. As most reviewers of this book have said, it cannot be described, but they have tried. I too can only give you an idea about this book and giving ideas is what this book is about.
One day my friend Martine said that I must see this book and dropped it into my lap, I have not yet give it back. I sat there in my comfy chair and leafed through the many, many pages reading a little here, looking a little there. After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
Todd Dominey, a new media designer, wrote, "As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books." As indicated by its title, this book is meant to open your mind, to get you seeing the things you never noticed before, to give you a fresh perspective and a new way of understanding.
On the first real page of the book a quote by Montaigne reads "I quote others only the better to express myself." This book has over a thousand quotes from writers, philosophers, artists and anyone who has ever said anything thoughtful. A quote starts each of the books 72 chapters, each having a loose theme such as 'Imagination', 'Noise', 'Wit' or 'Colour'.
But this is so much more than a book of smart remarks, it is a scrapbook of a lifetime of visual awareness. Decades must have whittled by as Fletcher was collecting all these fantastic stories, jotting down memories, cutting up newspapers, photocopying books, sketching fleeting visions and remembering good jokes.
Every double spread of the book is counted as one page, and each of these 532 'pages' are thoughtfully designed by Fletcher. Every anecdote, poem and thought is uniquely arranged with the typography, colour and layout carefully balancing the illustrations, doodles and photographs of which there are around 700. It is truly mindbending how much care and effort must have gone into this book, and it is this effort which makes it such a joy to read.
Through reading "Sideways" you also get to know a little about Alan Fletcher, to understand what kind of man it takes to complete such a generous and insightful offering of information. His brain must have been mightily relieved once it had poured out all this knowledge, and not a drop has been spilt. It is now up to us to absorb as much as we can, to learn from it and enjoy it. Those with even the smallest interest in the visual or the verbal will find it impossible to not appreciate and wonder at this book. Be careful carrying it home though.
77 von 91 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Seductive...but I'm not sure what I was seduced into. 4. Mai 2002
Von The Honourable Husband - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Difficult to tell you what this book actually says, except that it's author is a genius. Or at least he quotes lots of other people who are.
But whatever the author is saying, I agree with it. It's about expressing interesting thoughts in a visually interesting way in a conceptually interesting arrangement. I am a smarter, richer, wiser, person for having read it, but I can't say how.
(This isn't going to earn me many helpful votes, is it?)
14 von 14 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Wonderful! 21. Dezember 2003
Von Krukster - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I came across this book in the local bookstore, randomly finding it while buying a gift certificate for christmas. If you're into artistic expression in any way, buy this book. It's full of delightfully random illustrations, quotes, and wisdom. If you're not the artistic type, I'd suspect you'll find this book a bit tedious or perhaps even pointless. If, however, you are a creatively minded person who enjoys some visual delights (some of the pictures are just amazing to experience) and some mental stimulation, go for it! This would make a great book to pick up and open to anywhere, then see what you find. I've paged through a lot of it, looking at things. I'm now attempting to start from the beginning and read through it. This book is incredible. Worth owning without a doubt.
15 von 16 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Entertaining, thought provoking, brilliant 9. Mai 2002
Von obediah - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book will open your eyes to a world you never knew existed. Superficially it appears to be the Seinfeld of the literary world, that is a book about nothing. The book appears to be a random collection of quotes and anecdotes on seemingly unrelated topics.
I like this book because it covers such a diverse range of topics in an interesting manner. You can open up virtually any page in the book and find something amusing, thought provoking or plain bizarre. As an example did you realise that in actuality the world is a very dull place? There is no such thing as colour or sound. These are simply waves with different wavelengths and frequencies. The sensation of light and sound is simply the brain parsing information in a specific way, probably because this model was conducive to survival in primitive times.
I must admit a lot of the pages in the book were quite beyond me. I didn't understand why they were there at all and in fact I feel that some of the material should be omitted from the book because it has little value. It also became annoying at times because you have to flip the book sideways and upside down due to its unusual layout (no easy feat with such a hefty tome!).
However all in all this book is an excellent read. One of the best books I've read in awhile. Highly recommended if you are interested in exploring the unusual and thinking outside the square.
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