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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand (Englisch) Taschenbuch – 20. November 2012

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Produktinformation

  • Taschenbuch: 256 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (20. November 2012)
  • Sprache: Englisch
  • ISBN-10: 1118374584
  • ISBN-13: 978-1118374580
  • Größe und/oder Gewicht: 20,2 x 1,8 x 20,3 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 70.960 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Become an explanation specialist
 
You've done the hard work. Your product or service works beautifully--but something is missing. People just don't see the big idea, and it's keeping you from being successful. Your idea has an explanation problem.
 
The Art of Explanation is for businesspeople, educators, and influencers who want to improve their explanation skills and start solving explanation problems. These tools, tactics, and techniques will help you consistently inspire audiences to fall in love with your ideas, products, or services through better explanations in any medium. You will learn to:
* Plan: Learn explanation basics, what causes them to fail, and how to diagnose explanation problems
* Package: Using simple elements, create an explanation strategy that builds confidence and motivates your audience
* Present: Produce remarkable explanations with visuals and media
 
The Art of Explanation is your invitation to become an explanation specialist and see why explanation is now a fundamental skill for professionals.

Über den Autor und weitere Mitwirkende

LEE LeFEVER is the Chief Explainer, illustrator, and voice of Common Craft, and is widely credited for inspiring the video explanation industry. Since 2007, the company has won numerous awards and has created explanations for the world's most respected brands, including Intel, Google, Dropbox, and Ford. Its online videos have been viewed more than 50 million times. Today, Common Craft's mission is to make the world a more understandable place to live and work by inspiring and equipping professionals to become explanation specialists.
Lee can be found in Seattle, Washington, with his wife and business partner, Sachi, and their dog, Bosco, a fine swimmer.



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5 von 5 Kunden fanden die folgende Rezension hilfreich Von Urs Frei am 27. Dezember 2012
Format: Kindle-Edition mit Audio/Video Verifizierter Kauf
Seit Jahren bewundere ich die kurzen Video-Erklärungen von Lee LeFever bei CommonCraft. Und nun stellt er seinen ganzen Erfahrungs-Schatz im Buch zur Verfügung. Natürlich gut erklärt!
Nach Lee LeFever sind Erklärungen eine ganz bestimmte, starke Kommunikationsform, die sich von anderen Formen (wie z.B. Anleitungen, Erläuterungen oder Definitionen) unterscheidet: Neben der so transportierten Information zu einem Thema gilt es dabei auch, Interesse zu wecken, indem das 'Weshalb ist das für mich wichtig?' aufgezeigt wird und dann eine Handlungs-Aufforderung (Call to Action) folgt.
Das Werk ist meiner Meinung nach für Lehrpersonen oder Trainer ein MUSS. Es ist aber ebenso wertvoll für Personen im Produkt Management, im Verkauf, in der Unternehmens-Kommunikation, im Personalwesen oder halt überall, wo mit einer guten Erklärung (und Kommunikation) mehr erreicht werden kann.
In seiner Abhandlung bezieht sich Lee auf zwei Werke, die ich beide auch als sehr wertvoll erachte: Das Konzept über den 'Fluch des Wissens' aus (MADE TO STICK: WHY SOME IDEAS TAKE HOLD AND OTHERS COME UNSTUCK. CHIP HEATH & DAN HEATH) BY Heath, Chip(Author)Paperback on (02 , 2008) und das Konzept des 'Visuellen Denkens' aus Auf der Serviette erklärt: Mit ein paar Strichen schnell überzeugen statt lange präsentieren.
Lesen Sie weiter... ›
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
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3 von 3 Kunden fanden die folgende Rezension hilfreich Von Stefanie S. am 22. April 2013
Format: Kindle Edition Verifizierter Kauf
Endlich ein verständliches Buch darüber wie das Gehirn Informationen so verarbeitet, dass Erklärungen weder trocken noch unverständlich bleiben. Wer Erklärungen abgeben will, als Lehrer, Eltern, in einem Team oder als Unternehmer, der liest dieses Buch. Großartig!
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 103 Rezensionen
105 von 111 Kunden fanden die folgende Rezension hilfreich
Mr. LeFever may be good at explaining an idea, but he's not good at instructing how to explain an idea 28. Februar 2013
Von Nik E. - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Do you remember in high school or college English your teacher/professor would give you a research assignment and with the assignment would be some minimum length of pages it had to be? And then you'd rack your brain on how to reach the minimum, ultimately deciding that you would just stretch what you had to say by repeating yourself and kind of straying off topic with examples and ideas that were only remotely relevant? Well that is what this book reads like.

This man gives endless examples of simple ideas. He also circles around every point for at least 3 pages. He spends one chapter solely on an example that, mind you, isn't imperative to understanding the rest of the book. It's just this a one-off example of a runner who benefited from improving his running technique. Apparently, this was a metaphor for the importance of improving our explanation skills. Why did this require an entire chapter? And he spends a significant portion explaining a simple idea (which is already overkill), and essentially re-explaining a few pages later the same idea. Paraphrasing :"It's import to plan because... Suzy didn't plan and this happened..." 3 or 4 pages later "Planning is a really important part of the process because ... John didn't plan and this happened..."

I have watched his videos about RSS and Twitter, which were very good and influenced me to get this book, but this book is a pain to read. There is so much fluff, that it is hard to tell when to skip and when to pay attention. I figure what he actually had to say probably encompasses 1/3 to 1/2 of this book, which would make it a booklet-- hmmm, that might be what this is all about.
56 von 59 Kunden fanden die folgende Rezension hilfreich
Need to Explain Something? Read This First 18. Oktober 2012
Von Todd K - Veröffentlicht auf Amazon.com
Format: Taschenbuch
The greatest obstacle that many people face to adopting a new technology or service -- even if it's free -- is a lack of communication. Author LeFever calls this the "Explanation Problem." People don't want to waste time on something they don't fully understand. And the reason people don't adopt many new technologies or services is because of the WAY they are explained.

LeFever's life changed when he created a YouTube video that explained how an RSS feed works. He used a simple white board, with paper cutouts, markers, and shots of his hands. No faces. And he spoke directly into the camera's microphone. That was the beginning of the success of Creative Craft.

There are books out there about creativity and innovation: A book like the The Practice of Creativity can help a company with creative problem solving. And 101 Design Methods promotes systems-oriented innovation. But there's little about introducing and explaining a new product, service, or procedure.

This book teaches what he's learned in his work of explaining. It's basically a step-by-step guide to explaining. Check out the table of contents:

Plan
1. Learning to Run
2. What Is an Explanation
3. Why Explanations Fail
4. Planning Your Explanations

Package
5. Packaging Ideas
6. Context
7. Story
8. Connections
9. Description
10. Simplification
11. Constraints
12. Preparing for and Writing an Explanation
13. Bringing an Explanation Together

Present
14. Common Craft's Lessons Learned
15. Right Medium for the Message
16. Visuals
17. Explanation Culture and Your Life as an Explainer

It's straightforward, presenting vital ideas in the most clear and basic way. This book is highly recommended for anyone who must make something understood. If it's your job or responsibility to explain something, this is your book.
43 von 46 Kunden fanden die folgende Rezension hilfreich
Become known as an explainer 29. Oktober 2012
Von Arnold Wentzel - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I explain for a living, so I was excited about this book. As far as I know nobody has properly tackled the 'art of explanation' as well as Lee Lefever did.

It is easy to think that the book is nothing special, because it is very easy to read (it explains well) and is really a lot of 'common sense'. But this is exactly what makes this book so good - after reading it you may think that you knew it all along! It makes most people's tacit knowledge very explicit and clear, something that all good educators do. If you are an experienced explainer you will realise why your explanations work so well and thus enable you to draw even more benefit from your experience (and avoid the accidental explanation failure). If you have always struggled with explanations, this book will most definitely give you the basic tools with which to create better explanations. And a good explanation is all that is often needed for ideas to have an impact.

What I found particularly useful was the simple continuum to think about the reach and balance of an explanation. Also useful is the idenfication and discussion of the 'stepping stones' from one side of the continuum to the other (the stepping stones being context/agreement, story/connection, description). The author uses many excellent examples to illustrate his ideas throughout (most of them can also be easily accessed via a smartphone using the QR codes in the book) and he brings everything together very well in a hypothetical case in chapter 13.

The last part of the book (pp.147-202) are about how ideas are presented and the various media. It also contains a nice summary of Dan Roam's ideas about the visual presentation of ideas.

This is a book that is easy to underestimate. The author anticipated this and provides an well-argued explanation for why we need to become better at explanation, and also explains how one could explain explanation to others. His vision is compelling - a world made up of good explainers will be a world of less ignorance; where the power of knowledge will be unleashed for the greater good.
21 von 24 Kunden fanden die folgende Rezension hilfreich
Useful info I didn't know that I didn't know 4. November 2012
Von Leslie T - Veröffentlicht auf Amazon.com
Format: Taschenbuch
When I first saw the book I felt it was something that I already knew a lot about and it might just tell me to stand up straight and ennunciate with clarity, etc,. But it wasn 't. It shared a welcome format to join the author on a trip to Better Explanations.

We started on very familiar highways, looking at our past success and less successful explanations, showing why we performed the way we did and the results attained. Then the trip started to unfold, we kept taking off-ramps of thought, have them discerned, discussed with examples, then back on the road with insights and awareness. We look forward to each new concept and how it folded neatly into our journey. A slow down of data appeared in Chapter 15, and like a traffic circle, it all made sense.

Having done countless presentations in the past, I can now look back and see how I lucky I was in reaching those in my audiences, and wishing I could have reached more. The author showed that planning and following the steps can pay off for everyone.

With my trip-tick in my hand, my next presentation will be better.

Great read.
8 von 8 Kunden fanden die folgende Rezension hilfreich
A brilliant explanation of how to explain more successfully so that you as well as others really "get it" 11. Februar 2013
Von Robert Morris - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Exposition is probably the most versatile and often the most valuable of the four levels of discourse that Aristotle (384-322 BC) discusses in his Rhetoric (or The Art of Rhetoric). It is usually combined with one or more of the other three (Description, Narration, and Argumentation) to "expose," reveal, explain, illuminate, enlighten, etc. I mention all this by way of framing the remarks about Lee LeFever's book, The Art of Explanation, that follow.

Although he may have envisioned the business world as his primary audience, I think that most of the information, insights, and counsel that he offers can be of substantial benefit to almost anyone else, especially to parents, clergy, teachers, coaches, and those in government, the military, or the not-for-profit world. He organizes his material within three Parts: First, Plan (Chapters 1-4, then Package (5-13), and finally Present (14-18). If executed properly, the process recommends will strengthen the skills needed to create understanding, one's own as well as others'.

As I worked my way through LeFever's lively and eloquent narrative, I was again reminded of an observation by Albert Einstein: "If you can't explain it to a six year old, you don't understand it yourself." Einstein would be the first to concede that there are exceptions but, most of the time, explanations fail because those who offer them do not as yet understand, sufficiently, the given subject.

That is why LeFever devotes so much attention to the skills and techniques needed to prepare an explanation, "one that describes facts in a way that makes them understandable. The intent of an explanation is to increase understanding." However, increasing one's own understanding must precede efforts to increase another's -- or others' -- understanding. He also makes skillful use of several reader-friendly devices that include boxed mini-commentaries, checklists of key points and process stages or steps, and an end-of-chapter "Summary" for Chapters 3, 6-9, 11, and 15-16. Be sure to take full advantage of the QR (Quick Response) codes throughout the book that provide a link to several Common Craft explanatory videos. The links are listed on Pages 211-213

These are among the dozens of passages that caught my eye, also listed to suggest the scope and depth of coverage:

o What is NOT an Explanation (Pages 8-9)
o "Look at Your Fish" (i.e. see more and more quickly than others do, Pages 12-13)
o Explaining Twitter "in plain English" (18-49)
o Context in Explanation -- We Can All Agree (61-63)
o Using Stories in Explanation (74-77)
o Explanation Is Not a Recipe (97-99)
o Guidelines: Simplifying the complex idea of virtualization (110)
o Constraints on Choice(s) (113-115)
o Constraints and Your Explanations (117-119)
o Ten Lessons Learned from Common Craft Explanations (151-154)
o Presentation Modes (161-164)
o Dan Roam's 6 X 6 [Cluster] Rule (178-180)
o Common Craft Visual Metaphors (186-188)
o Your Life as An Explainer (206-208)

I realize that no brief commentary such as mine can possibly do full justice to the scope and depth of material that Lee LeFever provides in this volume but I hope that I have at least suggested why I think so highly of it. Also, I hope that those who read this commentary will be better prepared to determine whether or not they wish to read the book and, in that event, will have at least some idea of how the mastery of specific skills and techniques can prepare them to achieve breakthrough collaboration, especially now when it is most needed in what has become a global marketplace.
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