am 19. Juli 2014
Reid Hoffman, co-founder of LinkedIn has a new book out called Alliance. The serial entrepreneur and now venture capitalist makes the point that people are no longer willing to be "Lifers" at companies who expect loyalty from them, while making no commitment to their professional development. Hoffman suggests rethinking this relationship as an Alliance in which both parties agree to go on a multi-year tour-of-duty with a defined end date and specific outcomes. While on this mission, the employee offers her best work and loyalty as long as the company provides the promised experience and training. When the tour ends, you either find a new mission or you let the employee move on in her best interest. To keep leveraging the relationship or possibly rehire the person later on, the book offers practical advice on how to build a corporate alumni network. Hoffman makes an important point, but as with so many books, there is no need to read two hundred pages to get his point. Great take away offered by Hoffman and his co-authors is a template for a Statement of Alliance that you can download from the book's website and use to formulate and seal long lasting alliances with your own employees. What is disturbing in this book and Hoffman's earlier book “The Start-up of You” is how heavily the content is geared towards his company Linkedin. His marketing is legitimate but could be more discrete.