I found this book by accident. I didn't know anything about Gary Fong, but I am so glad I found the book. (Strolling through Barnes & Noble - sorry Amazon!) This book is for everyone, not just for photographers or entrepreneurs. I don't read "making it in business books" so I don't know how this one compares, but it's excellent in that he applies his Zen sensibility and a wonderful creativity to his intelligent approach to business and life. This book kind of has it all: honesty, overcoming adversity, funny stories, success, failure, how a visionary works, cliffhangers, romantic troubles and like a great Hollywood Romantic Comedy - a very, very happy ending! Women will love the romance - men will love his "building an empire" stories. I loved it all. Congratulations, Gary, you are an inspiration and deserve all that you have. And by the way - don't want to burst your bubble - but you DID work very hard. That's the only white lie in this book.