A/B Testing und über 1,5 Millionen weitere Bücher verfügbar für Amazon Kindle. Erfahren Sie mehr


oder
Loggen Sie sich ein, um 1-Click® einzuschalten.
oder
Mit kostenloser Probeteilnahme bei Amazon Prime. Melden Sie sich während des Bestellvorgangs an.
Jetzt eintauschen
und EUR 4,45 Gutschein erhalten
Eintausch
Alle Angebote
Möchten Sie verkaufen? Hier verkaufen
Der Artikel ist in folgender Variante leider nicht verfügbar
Keine Abbildung vorhanden für
Farbe:
Keine Abbildung vorhanden

 
Beginnen Sie mit dem Lesen von A/B Testing auf Ihrem Kindle in weniger als einer Minute.

Sie haben keinen Kindle? Hier kaufen oder eine gratis Kindle Lese-App herunterladen.

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers [Englisch] [Gebundene Ausgabe]

Dan Siroker , Pete Koomen

Preis: EUR 19,95 kostenlose Lieferung. Siehe Details.
  Alle Preisangaben inkl. MwSt.
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Nur noch 7 auf Lager (mehr ist unterwegs).
Verkauf und Versand durch Amazon. Geschenkverpackung verfügbar.
Lieferung bis Mittwoch, 23. April: Wählen Sie an der Kasse Morning-Express. Siehe Details.

Weitere Ausgaben

Amazon-Preis Neu ab Gebraucht ab
Kindle Edition EUR 16,15  
Gebundene Ausgabe EUR 19,95  

Kurzbeschreibung

24. September 2013
A guide to delivering a better user experience through A/B testing
 
A/B Testing outlines a simple way to test several different versions of a web page with live traffic, and then measure the effect each version has on visitors. Using A/B testing you can determine the most effective way to increase conversion rate--the rate at which visitors convert into customers. The average conversion rate across the web is only 2%. That means 98% of visitors to most websites don't end up converting. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and in doing so can sometimes double or triple their conversion rates.
 
In the past, marketing teams were dependent on IT and engineering to implement A/B tests, and that proved to be a costly bottleneck. Today, the market for A/B testing is growing very fast, in no small part due to this transition from IT to marketing.
* Offers best practices and lessons learned from over 100,000 experiments run by over 2,000 Optimizely customers
* Details a roadmap for how to use A/B testing to personalize your customer's web experience and a practical guide to start A/B testing today
* Authors Dan Siroker and Pete Koomen are cofounders of Optimizely.com, an user-friendly testing system that more than 2,000 organizations use
 
Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Hinweise und Aktionen

  • 5-EUR-Gutschein für Drogerie- und Beauty-Artikel:
    Kaufen Sie für mind. 25 EUR aus den Bereichen PC-und Videogames, Musik, DVD/Blu-ray und Hörbücher sowie Kalender und Fremdsprachige Bücher ein; der 5-EUR-Gutschein wird in Ihrem Amazon-Konto automatisch nach Versand der Artikel hinterlegt. Die Aktion gilt nicht für Downloads. Zur Aktion| Weitere Informationen (Geschäftsbedingungen)

Wird oft zusammen gekauft

A/B Testing: The Most Powerful Way to Turn Clicks Into Customers + Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Preis für beide: EUR 52,95

Die ausgewählten Artikel zusammen kaufen


Produktinformation


Mehr über die Autoren

Entdecken Sie Bücher, lesen Sie über Autoren und mehr

Produktbeschreibungen

Klappentext

The average conversion rate-the rate at which visitors convert into customers-across the web is only 2%. That means it's likely that 98% of visitors to your website won't end up converting into customers.
 
What's the solution? A/B testing.
 
A/B testing is the simple idea of showing several different versions of a web page to live traffic, and then measuring the effect each version has on visitors. Using A/B testing, companies can improve the effectiveness of their marketing and user experience and, in doing so, can sometimes double or triple their conversion rates. Testing has been fundamental in driving the success of Google, Amazon, Netflix, and other top tech companies. Even Barack Obama and Mitt Romney had dedicated teams A/B testing their campaign websites during the 2012 Presidential race.
 
In the past, marketing teams were unable to unleash the power of A/B testing because it required costly engineering and IT resources. Today, a new generation of technology that enables marketers to run A/B tests without depending on engineers is emerging and quickly becoming one of the most powerful tools for making data-driven decisions.
 
Authors Dan Siroker and Pete Koomen are cofounders of Optimizely, the leading A/B testing platform used by more than 5,000 organizations across the world. A/B Testing offers best practices and lessons learned from more than 300,000 experiments run by Optimizely customers. You'll learn:
* What to test
* How to choose the testing solution that's right for your organization
* How to assemble an A/B testing dream team
* How to create personalized experiences for every visitor
* And much more
 
Marketers and web professionals will become obsolete if they don't embrace a data-driven approach to decision making. This book shows you how, no matter your technical expertise.

Buchrückseite

How Your Business Can Use the Science That Helped Win the White House
 
"Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today."
-MARISSA MAYER, CEO of Yahoo!
 
"Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It's approachable, not overly technical, and is actually full of real-world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies."
- CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics
 
"A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!"
- Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference
 
"Here's the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don't know how? Let Dan and Pete teach you!"
- Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google
 
"Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important-and more importantly, it gives them step-by-step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!"
- Jon Miller, cofounder and VP of Marketing, Marketo
 
"A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book."
- Amy Chang, former Global Head of Product, Google Analytics
 
"Much like the prescriptive writing guide The Elements of Style by Strunk and White, A/B Testing is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing."
- Khai Tran, Senior Manager, Product-Online Video Products & Platforms, Disney/ABC Television Group

Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?


In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Hier reinlesen und suchen:

Kundenrezensionen

Es gibt noch keine Kundenrezensionen auf Amazon.de
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.5 von 5 Sternen  18 Rezensionen
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A useful resource for companies looking to use data to optimize websites 22. August 2013
Von Jon Miller - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I've long been a fan of A/B testing to optimize web experiences and conversions, but have found that too many companies don't know what to test, how to test effectively, or how to handle the internal and cultural barriers to testing well. That's why, as an advisor to Optimizely, I was very happy to hear they were writing a book to serve as a comprehensive resource for testing. And the final result is excellent. I found the book easy to read, and practical -- with some great examples and case studies as well. I'll be getting copies for my entire team!
4 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent book, worth the read 22. August 2013
Von Fitzwilliam Darcy - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book provides a lot of insights into A/B testing best practices, answered many of the questions I had about implementing A/B testing and ended up convincing me that we should be A/B testing earlier than previously planned
3 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Good, very concise 26. August 2013
Von AJ - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
I have been optimizing landing pages for about seven years.

A/B testing can often be somewhat of a dark art. Numerous public articles & blog posts cite tests with sample sizes so ludicrously small you are left wondering if the writer completed high school math. Not here, in this book the authors stick to mass scale examples, with full color before and after shots.

All of the big points fit in exactly with my personal experience -- such as things like removing elements rather than adding them.

The big problem with this book is the big print. I read it very, very fast. I will not even say how fast less this review seems unbelievable. No complaints, a few small things already are sticking out in my mind, leaving me certain that the book will pay for itself both in cost and time. Considering I once paid $500 for a book on landing page optimization many years back..

A/B testing, and user experience optimization in general, is a big topic. It is a scarce topic as well. There are only so many people who have access to the millions of humans it takes to perform a truly mass scale, long term iterative optimization. The authors aren't releasing any deep optimization secrets, but they are pointing you in the right direction to tackle this utterly complex subject.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Quick Read - lots of useful data - story format is great 7. November 2013
Von R. Gilbreath - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
Well worth reading if you are in any way involved with website design, testing, and/or optimization. The book is a collection of true "stories" of experiences of the founders of Optimizely and their clients. This style of written makes the concepts and data extremely easy to take in. You'll end up with several actionable ideas for sure!
1 von 1 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Its only for beginners 10. Januar 2014
Von Hanko Tamas - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
I was waiting for this to come out for a while now, but I was a bit disappointed. General, introductory stuff mostly, I was hoping for some intermediate, advanced insights. Excellent if you are starting out with A/B testing.
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.
ARRAY(0x9e3550e4)

Kunden diskutieren

Das Forum zu diesem Produkt
Diskussion Antworten Jüngster Beitrag
Noch keine Diskussionen

Fragen stellen, Meinungen austauschen, Einblicke gewinnen
Neue Diskussion starten
Thema:
Erster Beitrag:
Eingabe des Log-ins
 

Kundendiskussionen durchsuchen
Alle Amazon-Diskussionen durchsuchen
   


Ähnliche Artikel finden


Ihr Kommentar