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Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution (English Edition)

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution (English Edition) [Kindle Edition]

Charles Morris

Kindle-Preis: EUR 6,84 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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In its eleven years of existence, Tesla Motors has achieved many amazing feats. The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs.

However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society.

The Tesla story is just one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new business order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas.

Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from the entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers really are.

It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the biggest of the establishment behemoths and, so far at least, has handily beaten them at their own game.

In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of electric vehicles and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen.

There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.

Author Charles Morris was a participant and chronicler as the internet revolution unfolded in the 1990s, and he draws on that broad experience as he discusses Tesla’s lasting influence, and where it fits into the technological revolution that is transforming society.

Charles conducted personal interviews with two of Tesla’s founders, Marc Tarpenning and Ian Wright, and two members of the AC Propulsion team who were instrumental in the development of the Roadster, Tom Gage and Paul Carosa. He also cites over 300 secondary sources, with links to a wealth of further reading.

As Senior Editor of Charged, the magazine of the electric vehicle industry, Charles Morris is one of the world’s most respected authorities on electromobility. His daily blog posts, which cover every facet of the EV scene, including the technical, business, marketing, political and social aspects, number over 1,500, including over 350 on Tesla.


  • Format: Kindle Edition
  • Dateigröße: 7828 KB
  • Seitenzahl der Print-Ausgabe: 273 Seiten
  • Verlag: Bluespages; Auflage: 1.1 (1. August 2014)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B00L01NANW
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #145.491 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Die hilfreichsten Kundenrezensionen auf (beta) 5.0 von 5 Sternen  5 Rezensionen
5.0 von 5 Sternen Really liked this book, great insight, well reasearched 18. September 2014
Von Mr. Peter Pirc - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
I have to admit that I'm a big fan of Tesla and Elon Musk. I thought I already knew everything there was to know about Tesla. I picked up this book while on holidays as some kind of, as I thought, lite reading.
I was really surprised by the detail and the depth of research that the author has put in while writing this book. I particularly enjoyed some of the technical descriptions of the physics behind the batteries. Surely these won't qualify you to take over the CTO job at Tesla but give you a better understanding of how Tesla and other EV's work.
The only problem that I would see with this kind of book is that the Tesla story is pretty much still being written in front of our eyes so the book might be 'old news' in a relatively short time - unless the author makes the effort to periodically update it with the latest and greatest from the California boys.
A highly recommended read.
5.0 von 5 Sternen Even though I'm completely immersed in the EV industry, I learned a lot about Tesla from reading this book. 20. August 2014
Von Christian Ruoff - Veröffentlicht auf
Format:Kindle Edition
Even though I'm completely immersed in the EV industry, I learned a lot about Tesla from reading this book. It is very comprehensive. All of the direct quotes from the company's leaders give a fascinating insight into their decision making process.

I'm often annoyed when I read news outlets falsely compare Tesla to other "tech" companies. This book does an excellent job at highlighting what makes Tesla so unique. It's an incredible success story.
5.0 von 5 Sternen Great read for anyone interested in the history of the ... 17. September 2014
Von Kay Talley - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Great read for anyone interested in the history of the electric car, of Tesla Motors and in the technology behind the vehicles. The author obviously knows his stuff! The book is very intelligently written, well researched and humorous in places. My husband read one page and immediately downloaded it - couldn't wait for me to finish! Would love to have it in hard copy too.
5.0 von 5 Sternen "very readable with frequent wise cracks and smart remarks" 4. September 2014
Von Bruce Morris - Veröffentlicht auf
Format:Kindle Edition
The author obviously knows the tech as well as automotive industries. His experience in the internet boom/bust gives him a very clear understanding some of the pressures of big-time start-ups. The book is very readable with frequent wise cracks and smart remarks. Right on! What else has this writer written for me to enjoy?
5.0 von 5 Sternen Five Stars 20. August 2014
Von Laurel Zimmer - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
A wonderful, enlightening and entertaining read!! Loved it!
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