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Television After TV: Essays on a Medium in Transition (Console-Ing Passions: Television and Cultural Power) (Englisch) Taschenbuch – 25. November 2004

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"A terrific collection of essays by the top scholars in the field, Television after TV revitalizes television studies by exploring the interplay between television and new media and between corporate consolidation and new forms of programming. Not willing to rest on old paradigms or theories, the authors propose new analytical frameworks for making sense of television in the age of the Internet and beyond."--Susan J. Douglas, Catherine Neafie Kellogg Professor of Communication Studies at the University of Michigan and coauthor of The Mommy Myth "Lynn Spigel and Jan Olsson have assembled a stellar lineup of television scholars whose unique and differentiated approaches to television studies' future also provide a fascinating overview of where we are and how we got here. These essays will set the terms for how we look at television in the twenty-first century."--Michele Hilmes, editor of The Television History Book "The editors of this volume have assembled an impressive array of some of the key names in academic television studies with the aim of examining and interrogating the past, present, and future of television ... this collection is broad-ranging and thought-provoking and offers much of value to students and scholars of television."--Jrnl of American Studies, August 2006


In the last ten years, television has reinvented itself in numerous ways. The demise of the U.S. three network system, the rise of multi-channel cable and global satellite delivery, changes in regulation policies and ownership rules, technological innovations in screen design, and the development of digital systems like TIVO have combined to transform the practice we call watching TV. Indeed, if TV refers to the technologies, formations, government policies, and practices of looking associated with the medium in its classical public service and three-network age, it appears that we are now entering a new phase of television - a phase that comes after "TV."Contextualizing these changes, the essays in this collection consider the future of television in the United States and Europe and scholarship and activism focused on it. Combining historical, critical, and speculative essays by senior television and media scholars, "Television after TV" examines both commercial and public service traditions and evaluates their dual (and some say merging) fates in our global, digital culture of "convergence."

The essays explore a broad range of topics including a website launched by Mexican Americans to critique racial stereotypes on commercial television, changing notions of what constitutes "quality" television in Great Britain, television's effect on conceptions of space and place, and infomercials and commercial product placement. In dialogue with previous media theorists and historians, the contributors collectively rethink the goals of media scholarship, pointing toward new ways of accounting for television's past, present, and future. Contributors include: William Boddy; Charlotte Brunsdon; John T. Caldwell; Michael Curtin; Julie D'Acci; Anna Everett; Jostein Gripsrud; John Hartley; Anna McCarthy; David Morley; Jan Olsson; Priscilla Pena Ovalle; Lisa Parks; Jeffrey Sconce; Lynn Spigel; and William Uricchio.

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High-level scholarship 18. April 2006
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"Television After TV: Essays on a Medium in Transition" by Lynn Spigel and Jan Olsson (Editors) is a scholarly collection of essays about TV culture, technology, industry, and culture. Professionals who have studied these issues in depth offer insightful analysis and criticism, and offer a range of opinions on what the future may hold. Through its consistently high-level scholarship, the book also offers the next generation of media abalysts many outstanding examples to emulate as well as suggestions on how the field of study might remain relevant.

The book is divided into four sections.

Part One is "Industry, Programs and Production Contexts". John Caldwell discusses the post-Fordist media industry's shift to producing branded content and TV's increasingly strategic relationship with the Web. Charlotte Brunsdon surveys Britain's lifestyle programs to find the social good of inclusiveness partly offset by more aggressive displays of consumerism and spectacle. Jeffrey Sconce convincingly argues that TV narratives have grown more sophisticated over time as conjecture, mythology and self-relexivity have conspired to enrich texts that in turn cultivate ever more demanding audiences. William Boddy recounts the history of interactive technologies and suggests that if the past is a guide, new technologies will merely serve to enhance the TV experience but will not revolutionize it. Lisa Parks deflates microcasting as embodied by the Oxygen network as representing a corporate scheme to more efficently market to profitable niche audiences and encourages social progressives to fight for greater TV self-expression.

Part Two is "Technology, Society and Cultural Form". William Uricchio explores how changing technologies have threatened broadcaster's control of programming flow and predicts a general shift from broadcasting to narrowcasting. Anna McCarthy's fascinating field study about TV in public spaces ultimately discovers that viewing practices are defined by capitalism's exploitation of waiting time created by differentials in power relations. Jostein Gripsrud contends that broadcasting will persist because it continues to serve elite interests in distributing cultural values and anticipates that interactive technologies will only marginally effect viewer behaviors. Anna Everett's case study of the Million Woman March touches on issues of technological self-empowerment and the mainstream media's increased reticence to cover significant social issues and events in depth.

Part Three is "Electronic Nations, Then and Now". Michael Curtin discusses the history of media production to show how national broadcasting was crucial to U.S. capitalist development in the post-World War II era but has more recently entered into an era of uneasy international competition and cooperation between East (Hong Kong) and West (Hollywood). David Morley contemplates TV's role in reinforcing the nation state and the manner in which audiences experience dis-placement through media images. Pena Ovalle analyzes the website's satirical treatment of popular media imagery in order to debate issues effecting the Chicano/a community and its struggle for cultural identity.

Part Four is "Television Teachers". Lynn Spigel recalls how MoMA's anxieties with consumer culture, feminity and domesticity doomed its programming attempts in the 1950s that sought to bridge the gap between hibrow art patrons and lowbrow TV audiences. John Hartley reminds us of the important role TV played in sharing differential experiences and struggles (such as the Civil Rights and Feminist movements) and contends that TV today has become a more democratic medium. Julie D'Acci proposes a new cultural studies model that stresses audience discourses and interdisciplinary study as the keys to yielding meaningful insight and analysis.

I highly recommend this sophisticated book to everyone interested in TV studies.
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