It all started with a misunderstanding. Kirk Kerkorian, the Las Vegas wheeler-dealer, thought Chrysler's management would back him up if he tried to take the company private. Chrysler's management thought they'd made it clear they had no interest in such a deal. As the two sides faced off--Kerkorian and legendary Chrysler chairman Lee Iacocca on one side, current Chrysler boss Bob Eaton and his top executives on the other--Mercedes-Benz CEO Helmut Werner stepped in. The result is the company now known as DaimlerChrysler. But Vlasic and Stertz make clear no one really knows the result of the deal. It's far too early to tell if blending the manufacturer of sleek German luxury sedans with the Detroit-based progenitor of the minivan will succeed in the global marketplace. Instead, they show in riveting detail how the deal came to be, and the immediate aftermath. They give us private moments with the major players and show us the multilayered considerations that crop up when two gigantic companies merge. Another book will have to judge the ultimate success of the merger, but the immediate results aren't exactly promising. By late 1999, a share of the original Chrysler was worth a few pennies less than it had been before the merger was announced, and only about a dollar more than before Kerkorian made his move back in April 1995. --Lou Schuler
"entertaining account of Daimler's swallowing Chrysler."
--Financial Times, 5th August 2000
"..Presents a breathless and US-centric but entertaining account of Chrysler."
--Irish Times, 11th August 2000
"This book is thick with Motor City financial trivia"
--The Mirror, 18th August 2000
"The book deserves all the cult success it has achieved in the US."
--Financial Times, 23rd September 2000
"... a lively and well-researched account of the Daimler-Chrysler merger by two Detroit News reporters...."
--European Business Forum, April 2001
Die größte Fusion unter Gleichen
Taken for a Ride
In Taken for a Ride blicken die Autoren hinter die Kulissen der in der Automobilindustrie einmaligen Fusion. Spannend und anschaulich erzählen sie das Auf und Ab auf dem Weg zum globalen Unternehmen DaimlerChrysler. Mit detailliertem Hintergrundinformationen und Insiderwissen enthüllen sie die Schwierigkeiten und Probleme diesen Zusammenschlusses.
Computer@Produktion 1-2/2001, S. 64
"Vlasic and Stertz a riveting tale about gentlemen at play in the decidedly ungentlemanly game of high-stakes, international boardroom piracy. A supercharged, 200-mph read all the way." - Brock Yates, Outlaw Machine
"This is a clear-eyed expose of how the car business works-with a narrative that speeds you through the intrigue with all the velocity of a Dodge Viper. It plunks you right on the filing cabinets as the motor titans clash."- Robert Lacey,
"Taken for a Ride is without a doubt entertaining, readable and strong journalism." - Financial Times
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