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Take it Personally: How Globalisation Affects You and Powerful Ways to Challenge It
 
 
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Take it Personally: How Globalisation Affects You and Powerful Ways to Challenge It [Englisch] [Taschenbuch]

Anita Roddick


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Anita Roddick
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Amazon.co.uk Reviews

When Anita Roddick calls her new Fair Trade agitprop handbook Take It Personally, you know that she means business. Ethical, fairly traded business, of course. Take It Personally has two hosts. Roddick herself steers the text with introductions to the essays and extracts that make up the book's five sections, headed Activism, People, Development, Environment and Money. Her hapless sidekick is George W Bush, whose unintentional humour provides the light relief in what is mostly a depressing analysis.

A focal point, naturally, is the 1999 Seattle demonstrations, and eye-witness accounts tell of the brutality protestors experienced, including Roddick, who was probably the only CEO on the streets that day. Directed at a World Trade Organisation meeting, held appropriately in the Land of the Free (Trade), the book takes similar aim, in addition to the World Bank and International Monetary Fund, all guilty, in Roddick's words, of "social Darwinism". The tone of the rhetoric is striking, and though the writing can be variable, much of it is persuasive, particularly the contributions of Naomi Klein, whose book No Logo has inspired an unbranded generation, Indian activist Vandana Shiva, David Boyle (The Tyranny of Numbers) and a short interview by John Pilger with Burma's elected leader, Aung San Suu Kyi. The graphics for this highly visual book are frequently arresting, steeped in the culture of "subvertising", and mingled with hard-hitting soundbites, as well as listings for useful, informative Web sites and magazines.

With proceeds going to NGOs and relevant organisations, Take It Personally practises what it prescribes. While the details of sweatshops, child work abuse, arms trading, poor food distribution, global warming and "profits before people" are hugely dispiriting, the contributors' consensus is the need for individual responsibility, ethical choices, to build from the bottom, from GM-free, organic grass roots, until it grows into corporate response. Biodiversity over monoculture is infinitely the most fruitful agricultural choice, and it stands as a similarly bountiful metaphor for our interconnected world. "Take It Personally" proves a vitally accessible addition to the growing debate on alternative economics and ecological awareness, alongside John Humphrys' The Great Food Gamble, George Monbiot's Captive State, and even Bjorn Lomborg's The Skeptical Environmentalist. --David Vincent -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Kurzbeschreibung

An extraordinary book from outspoken business leader Anita Roddick that brings together some of the most prominent of authorities on globalisation (including Susan George, David Korten and Naomi Klein), taking a hard-hitting look at the myths and reality behind this phenomenon that affects us all, and showing us how we can all fight it. This is an accessible black and white edition of the successful full colour book, at a lower price point. Some of the leading names in the globalisation debate have contributed to the book, including Naomi Klein, Susan George and David Korten, as well as organisations and charities such as Greenpeace and the Rainforest Action Network. The book deals with a diverse range of the issues surrounding globalisation, including human rights, the environment, international trade and finance, health, the food we eat and the clothes we wear. Ultimately, this book is a call to action, showing how each and every one of us can take on the corporate giants and make a real difference. 'Globalisation is the most important change in the history of humankind, and the latest name for the conspiracy of the rich against the poor. It is the phenomenon most subject to the efforts of economists and statisticians, and the least understood and measured change in our time.' Anita Roddick

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Democracy and market economies are exactly what we should be seeking, because they are the foundation of equitable, self-organizing societies. Lesen Sie die erste Seite
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Amazon.com:  15 Rezensionen
15 von 15 Kunden fanden die folgende Rezension hilfreich
Excellent info, but it doesn't deliver the "how-to." 1. Februar 2003
Von WichacpiHoskila - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
A fascinating, well-made, beautifully-printed gem of a book! Stuffed with color photos, eye-catching graphics, and the kind of quotes and data that makes you think, "Ooh, I gotta paperclip this page!" I'd like to buy a copy for many other people, if I knew they'd read it.

Unfortunately, the only criticism I have is also fairly severe: the sub-title is "How to make conscious choices to change the world." Sorry to say, but the book never really goes very far into that aspect. There's meticulous detail on the nature and origins of globalization, social injustice, environmental crises, and human rights, but actual guidance to make a difference is fairly slim.

That's too bad, too, because the book excels in its ability to outrage the reader and convert you to the agreement that "this stuff really matters! It's more important than I thought!", and yet I find myself dissatisfied with the few suggested answers against the many overpowering wrongs. It's not "an action guide," but rather a fascinating and invaluable textbook.

7 von 7 Kunden fanden die folgende Rezension hilfreich
We know what we have to do...but help ! 29. Mai 2002
Von Clara Lucy Simpson - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Wonderful book.I strongly agree with the comments from one of the reader regarding information/media activism. We have to move from thinking and talking to real action. As a young activist, I would love to be coached ( like so many others ). We need a system where we could share, get support and empowerment. We learn by action not by information. Sometimes I feel kind of upset, because I feel that people that have the power, network and interest in global issue are doing this for their own ego. Bono from U2 is doing a good effort but why is he not spending his money to help young leaders ? We should invest in those people that will have a tremendous impact localy and abroad. Why not using technology to create a powerful leverage. A place where people like me could get support, coaching in my project ?
It was a great book to read, but I felt more discouraged than emporwered...
4 von 4 Kunden fanden die folgende Rezension hilfreich
How to Get off your Bum and Make a Difference 2. April 2002
Von W. Puckett - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Ms. Roddick has managed to put together some important issues, outstanding commentators, and good information design in one place with this book. I read it through from cover-to-cover (I seldom do this) and found myself both enlightened and inspired. I recommend it highly.

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