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Supercommunicator: Explaining the Complicated So Anyone Can Understand

Supercommunicator: Explaining the Complicated So Anyone Can Understand [Kindle Edition]

Frank J. Pietrucha

Kindle-Preis: EUR 7,96 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Taschenbuch EUR 13,00  



In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption. This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. 
Supercommunicator explains how to: 
  • Distill details and data into big ideas 
  • Deliver meaning to audiences 
  • Use storytelling to captivate and educate
  • Humanize content to make complicated ideas more tangible
  • Layer harder ideas on top of easier ideas
  • Strip away complex language, jargon, and acronyms
  • Use analogies to explain unfamiliar areas
  • Master new digital modes of expression
And more... 
Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind book reveals how to make the complex comprehensible, and the dry deeply compelling.

Über den Autor und weitere Mitwirkende

FRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.


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Es gibt noch keine Kundenrezensionen auf
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Die hilfreichsten Kundenrezensionen auf (beta) 4.1 von 5 Sternen  10 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Poor 11. Juni 2014
Von atr - Veröffentlicht auf
Very high level, doesn't say anything most working adults don't already know. Not too insightful. Basic communication aspects, try another option to develop your skills
3 von 3 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Offender to truth in advertising 11. Juni 2014
Von T. Pryor - Veröffentlicht auf
Format:Taschenbuch|Verifizierter Kauf
True, this book is on the topic of communication but the author does not communicate his ideas in an super way. I found the book dull and headed to Half-Price Books.
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen How to communicate complex ideas 27. April 2014
Von John Gibbs - Veröffentlicht auf
Format:Kindle Edition
Every day great ideas fall by the wayside because they were not properly explained, according to Frank Pietrucha in this book. To be successful in an increasingly competitive marketplace, you need to articulate a clear and easy-to-understand message to all relevant parties. The book aims to show how to communicate complicated ideas in a society where complicated material is abundant.

Key concepts discussed in the book include:

* The importance of understanding your audience
* How to focus on clarity and ensuring your message is as simple as possible but no simpler
* Ways of adding human elements to technical communications
* Personalization and getting your audience emotionally involved
* The importance of well-designed visual and interactive elements

It seems ironic that the author says, "We're no longer content with words sitting on a page," and yet the mode of communication he has chosen is a book. While he goes to some lengths to explain that effective communication has moved from static to interactive, text-heavy to visual, linear to non-linear, and dense to digestible, his own experience seems to have been primarily with writing and speaking, rather than with creating interactive multimedia.

This book contains a wealth of information and tips about effective communication, and will be helpful to anyone who needs to explain complex information to ordinary people.
4.0 von 5 Sternen If you are in a position where there is a ... 11. Juli 2014
Von Gordo - Veröffentlicht auf
Format:Taschenbuch|Verifizierter Kauf
If you are in a position where there is a strong need to get your points and information across, this is a book for you. I really appreciated the parts where body language played a major role in giving me instatnt feedback!
5.0 von 5 Sternen Extremely helpful 23. April 2014
Von The Hill is Home - Veröffentlicht auf
Format:Taschenbuch|Verifizierter Kauf
This book was exactly what I needed to read to upgrade my communication skills. Clear and concise, it helped me prepare for my presentation next week.
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