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Successful Affiliate Marketing for Merchants
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Kurzbeschreibung
Affiliate marketing has become a buzzword among Web marketers today. Since payment is based on performance, the cost of affiliate marketing is far less than any other online marketing vehicle. If you're an online business, it is estimated that the cost of acquiring a new customer on the Net can range from $75 to as much as $200 per person. Affiliate Marketing can solve this problem with little or no out-of-pocket costs. It can be done by anyone with a Web site with attractive content or any business with goods and services to sell, no matter how small the business is.This book will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The book will give marketing, advertising, sales and publicity professionals, as well as Webmasters, hands-on advice and guidance on how to find and implement affiliate programs available on the Net today. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business.
Synopsis
Affiliate marketing has become a buzzword among Web marketers today. Since payment is based on performance, the cost of affiliate marketing is far less than any other online marketing vehicle. If you're an online business, it is estimated that the cost of acquiring a new customer on the Net can range from $75 to as much as $200 per person. Affiliate Marketing can solve this problem with little or no out-of-pocket costs. It can be done by anyone with a Web site with attractive content or any business with goods and services to sell, no matter how small the business is.This book will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program. The book will give marketing, advertising, sales and publicity professionals, as well as Webmasters, hands-on advice and guidance on how to find and implement affiliate programs available on the Net today. It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book.There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business.
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15 Rezensionen
9 von 9 Kunden fanden die folgende Rezension hilfreich
Past It's Prime
22. Oktober 2005
Format:Taschenbuch
While there is some useful information in this book it is pretty outdated.
When it was released in 2001 I believe it was the definitive work on the subject.
However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.
If it was updated, and brought up to date with live links for the same subjects, maybe.
As is, a waste of time.
When it was released in 2001 I believe it was the definitive work on the subject.
However, now over 4 years later, most of the links to sites the book refer's to as resources you want to visit are now dead links.
If it was updated, and brought up to date with live links for the same subjects, maybe.
As is, a waste of time.
9 von 9 Kunden fanden die folgende Rezension hilfreich
Extremely useful for anyone launching an affiliate program
19. August 2002
Format:Taschenbuch|Von Amazon bestätigter Kauf
This book certainly helped me organize my thinking while putting together an affiliate program. Although it seems aimed at larger organizations (the authors envision an entire department running the affiliate program), smaller merchants will find a lot of solid advice. The only negative comment I have is that the book shows signs of hasty writing and editing. But if you need the information, you'll be able to forgive that fault.
18 von 21 Kunden fanden die folgende Rezension hilfreich
Quite Disappointed
25. Juli 2001
Format:Taschenbuch
I was excited to see a recently published book on affiliate marketing, especially with the reputation of these authors, but once I started reading, I was quite disappointed. Though the book offers many useful websites as references and examples, for the most part I felt the book offered very little that was new in the affiliate marketing space and was actually a lot of common sense. I was also distracted by the poor editing job - numerous typos, several incorrect references, etc. If affiliate marketing is new to you, this book may be helpful. If you are somewhat of a vetern, there's very little worth your time.
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