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Produktbeschreibungen

Pressestimmen

“With great wit and intelligence, Mlodinow takes us on a sweeping tour of this [mental] landscape and the latest revelations in neuroscience.”
    —The Huffington Post

“Mlodinow plunges into the realm of the unconscious mind accompanied by the latest scientific research . . . [with] plenty of his trademark humor.”
    —Los Angeles Times

“Clever [and] engaging. . . . A popular-science beach book, the sort of tome from which cocktail party anecdotes can be mined by the dozen.” —The Oregonian
 
“Fascinating. . . . Shows how the idea of the unconscious has become respectable again.” —The Economist
 
“A must-read book that is both provocative and hugely entertaining.” —Jerry A. Webman, chief economist, OppenheimerFunds, Inc., and author of MoneyShift

“Leonard Mlodinow never fails to make science both accessible and entertaining.”
    —Stephen Hawking, author of A Brief History of Time

“An assault against the idea that we control our decisions and our beliefs in the way that we think we do . . . . A useful addition to the growing body of work arguing convincingly against the idea of the rational human brain.”
    —The Daily Beast

“Mlodinow thinks in equations but explains in anecdote, simile, and occasional bursts of neon. . . . The results are mind-bending.”
    —Fortune

“Mlodinow argues his case persuasively and with humor.”
    —The Montreal Gazette

“In a loose, easygoing style, Mlodinow combines numerous accounts of scientific studies with pop-culture references and even personal anecdotes.”
    —Kirkus Reviews

“Mlodinow is the perfect guy to reveal the ways unrelated elements can relate and connect.”
    —The Miami Herald

“This very enlightening book explores the two sides of our mental lives, with a focus on the subconscious or subliminal element. Drawing on clinical research conducted over a period of several decades and containing a number of rather startling revelations . . . the book appeals to readers with an interest in the workings of the human mind.”
    —Booklist

“Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness.” 
    —David Eagleman, neuroscientist and author of Incognito: The Secret Lives of the Brain

“With the same deft touch he showed in The Drunkard’s Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior.”
     —Daniel J. Simons, professor of psychology, University of Illinois, and coauthor of The Invisible Gorilla

“If you liked The Drunkard’s Walk, you’ll love Subliminal. This engaging and insightful book not only makes neuroscience understandable, it also makes it fascinating. You will look at yourself (and those around you) in a new way.”
     —Joseph T. Hallinan, author of Why We Make Mistakes

“A highly readable, funny, and thought-provoking travelogue by Mlodinow, a trusted traveler in this treacherous region, who leads us on a tour of the little-known country that is our unconscious mind.” —Christof Koch, professor of cognitive and behavioral biology, California Institute of Technology

Über den Autor und weitere Mitwirkende

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include three New York Times best sellers: War of the Worldviews (with Deepak Chopra), The Grand Design (with Stephen Hawking), and The Drunkard’s Walk: How Randomness Rules Our Lives (also a New York Times Notable Book), as well as Feynman’s Rainbow and Euclid’s Window. He also wrote for the television series MacGyver and Star Trek: The Next Generation.
 
www.its.caltech.edu/~len

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Leonard Mlodinow stellt in diesem handlichen Taschenbuch im typisch amerikanisch lockeren und leicht lesbaren Stil alle wichtigen Elemente unseres Unterbewusstseins zusammen. Er zeigt, wie wir weitaus stärker von den un(ter)bewussten Programmen, Glaubenssätzen und Annahmen gesteuert werden, als es unserem Rationalen Verstand lieb sein kann.

Ob Wahrnehmung, Gedächtnis, Kommunikation mit anderen, Verhalten in Beziehungen - in fast allen Belangen spielt das (unkontrollierte) Unterbewusstsein eine zentrale Rolle, und nichts ist wirklich so, wie wir es vermuten. Wir glauben, etwas zu sehen und zu hören, doch Mlodinow zeigt anhand Dutzender Untersuchungen, dass des Unterbewusstsein die eingehenden Umweltinformationen nach seinem Gutdünken ausfiltert, modifiziert und ergänzt, um uns eine "plausible Story" vorzuzeigen.

Wir glauben, was wir sehen, weil wir ohnehin nur zu sehen kriegen, was unser Unterbewusstsein bereits glaubt. Und wir können zwar tun, was wir wollen - aber wir können nur das wollen, was unser Unterbewusstein auch will. Wenn Ihr Unterbewusstsein NICHT abnehmen, Sport treiben oder den Schreibtisch aufräumen will, dann wird es ihr Rationaler Verstand nur unter Aufbietung aller Kräfte, und nur für eine begrenzte Zeit schaffen, sein Ziel zu verfolgen.

Das Buch ist in amerikanischer Sprache geschrieben, doch sehr leicht verständlich.

Sehr erhellend, sehr lehrreich. Meine Empfehlung.
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Von architonic am 27. März 2015
Format: Taschenbuch Verifizierter Kauf
just started reading it, but already the first 30 pages are just great! Can recommend it to everyone. Incredible what you can achieve if you just start using all of your 5 senses...
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Von Daniel Rozek am 29. Juli 2015
Format: Taschenbuch Verifizierter Kauf
Klasse Buch, wirklich empfehlenswert zu lesen. Lustig und wissenschaftlich begründet und hinterlegte. Mit Witz und Charm geschrieben. Für jeden Leser in dieser Thematik ein muss.
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Amazon.com: 204 Rezensionen
197 von 212 Kunden fanden die folgende Rezension hilfreich
Fantastic Book!! 29. April 2012
Von Book Shark - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
Subliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow

"Subliminal" is the provocative and fascinating look at the unconscious part of our minds. One of my favorite authors and physicists, Leonard Mlodinow, takes the readers on a journey into the science of the unconscious. What a fun and enlightening book this was. Mlodinow is the master of making the difficult accessible and fun for the masses. How are mind works is one of the most interesting subjects and I was thrilled to see that the coauthor of both the Grand Design and the equally interesting book War of the Worldviews makes his latest venture into this intriguing science. This excellent 272-page book is composed of the following ten chapters: 1. The New Unconscious, 2. Senses Plus Mind Equals Reality, 3. Remembering and Forgetting, 4. The Importance of Being Social, 5. Reading People, 6. Judging People by Their Covers, 7. Sorting People and Things, 8. In-Groups and Out-Groups, 9. Feelings, and 10. Self.

Positives:
1. A fascinating topic (science of the unconscious) in the hands of a master.
2. Elegant, conversational tone that makes this book a treat to read.
3. Mlodinow consistently produces great books and this one lived up to my expectations.
4. As accessible a book as you will find. A difficult topic made easy and fun to read.
5. The book is loaded with great and I mean great examples to help the reader grasp the latest in the science. One of the books strengths.
6. Great use of science history.
7. The pioneers of the science of the unconscious.
8. Great use the latest scientific research in this fascinating topic to support well-stated positions.
9. You will end up with a better grasp at how our brains work.
10. A good use of illustrations.
11. Great quotes and factoids abound, "The truth is that our unconscious minds are active, purposeful, and independent."
12. Evolution...why our brains evolved to be what they are.
13. A truly exceptional study that mirrors the subjects' sexual preferences.
14. What modern neuroscience tells us about our brains and how we perceive the world.
15. How our memory system works. Who does it change over time? Find out.
16. Social interactions and the subliminal. Theory of mind. The three regions of the brain and the three basic types of nonverbal communication.
17. An interesting look at stereotyping.
18. Popular misconceptions analyzed.
19. What do we know about our feelings our emotions? Find out.
20. The ways to the truth...our worldviews.
21. How our brain creates unconscious biases.
22. Is unrealistic optimism good for you?
23. Great links.

Negatives:
1. Notes are great but a formal bibliography never hurts.
2. Nothing about supernatural beliefs and why they are so prevalent.
3. Having to get multiple copies to share.

In summary, I loved this book. It was an intellectual treat. The science of the unconscious is a fascinating topic and this book was loaded with a lot of great research. Mlodinow is a great author who is able to tackle complex topics and make it fun and interesting to read. If you want to learn about the science of the unconscious, make a conscious decision to get this one, I highly recommend it!!

Further suggestions: "The Grand Design" and "War of the Worldviews: Science Vs. Spirituality" coauthored by this same author were excellent, "Why People Believe Weird Things: Pseudoscience, Superstition, and Other Confusions of Our Time" and "The Believing Brain: From Ghosts and Gods to Politics and Conspiracies---How We Construct Beliefs and Reinforce Them as Truths" by Michael Shermer, "The Blank Slate: The Modern Denial of Human Nature" by Steven Pinker, Hardwired Behavior: What Neuroscience Reveals about Morality" by Laurence Tancredi, "Who's in Charge?: Free Will and the Science of the Brain" Michael S. Gazzaniga, "The Belief Instinct: The Psychology of Souls, Destiny, and the Meaning of Life" by Jesse Bering, "50 Popular Beliefs That People Think Are True" by Guy P. Harrison, "Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts" by Carol Tavris. For the record, I have reviewed all the aforementioned books, enjoy.
64 von 68 Kunden fanden die folgende Rezension hilfreich
Interesting Science, Good Writing on an Important Topic 30. April 2012
Von Mike Grant - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
We often imagine that every decision we make has a rational basis, that everything we do is for a "good reason." What we never consider is that each choice, each experience actually has an unknown framework that underlies it. So,"why" we think we made a decision may not explain the choice at all.

Mlodinow looks at our decisions from the perspective of the new field of social neuroscience, and finds what Freud and Jung theorized about almost a hundred years ago: that beneath every action and experience that is apparently rational, a set of unconscious processes actually dominates the decision-making process.

But these process are far from the "blood, lust and rage" of the Freudian unconscious, or the universal Platonic conceptions of Jung. Instead, these are adaptive mechanisms that protect us and help us to find a way through the rigors and dangers of life.

For research into these mechanisms, Instead of the "psychologist's couch" approach to self -understanding taken by classical psychoanalysis, Mlodinow champions an empirically verifiable line of research that is far from the "psychiatrist's couch" of classical psychoanalysis. Namely, social neuroscience, with the fMRI as the key experimental tool. This is a device that allows scientists to see exactly what processes are occurring in the brain during any given activity or experience.

In an experiment that gives breathtaking evidence of the possibilities presented by social neuroscience, a computer was able to select an image that closely matched one being viewed by an experimental subject, from over six million possible choices, on the basis of analyzing fMRI data alone.

By applying these insights to behavior and experiences in general, Mlodinow shows how we can now identify the unconscious neurological processes that underlie every field of human activity. Mlodinow explains how the unconscious serves not to protect us from, as Freud would have it, a patricidal impulses, but rather to provide a course of action and interpretation of reality that is geared towards survival in the particular environment that formed us. They are a set of neurological routines that have allowed us to survive in whatever strange set of circumstances life has thrown us into.

Additionally, there is no shortage of well-placed humor in this book. For example, when discussing the tendency for humans to anthropomorphize non-human beings, he discusses the tendency for a microscopic roundworm to select one food over another. In passing, he reminds us that a roundworm is not saying to itself, "I'd better watch my diameter." Such light touches infuse the book, but never obscure the fascinating science (as he brilliantly did in Drunkard's Walk).

By explaining our everyday decisions not as choices we make for rational reasons, but as the fruits of unconscious processes, Mlodinow is not - as some may criticize him for - sending psychology back a hundred years. Instead, he is showing how we are extraordinarily adaptive creatures, able to survive and thrive in a wide variety of environments. And in the course of our adaptation, we the marks of our environments - at every level of consciousness.
41 von 43 Kunden fanden die folgende Rezension hilfreich
Well Written and Informative 6. Mai 2012
Von Book Fanatic - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
In recent years there have been a number of books written on the topic of the influence of our non-conscious (or subconscious or unconscious) minds upon our behavior. This one is really well done and a fairly easy read. The book is broken into two parts. The first part is "The Two-Tiered Brain" and discusses the importance of the non-conscious part of our brain. The second part is "The Social Unconscious" and is primarily concerned with how our subliminal thoughts affect our social selves.

This is a good book and an enjoyable read. It will be extremely informative and surprising to those new to the subject and still has lessons for those of us who are not so new to the topic.

This book has Amazon's "Search Inside" feature and I strongly recommend you use it to become more familiar with its content. Easily recommended.
21 von 22 Kunden fanden die folgende Rezension hilfreich
Fascinating, Funny, and Necessary Read 7. August 2012
Von Joseph G. Wick - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
I bought the Kindle version.

This is a wonderful book for those concerned with the function and potential of the mind. The author is a famous and respected theoretical physicist. He apparently has a lot of free time and intense interest that he has parlayed into doctoral-level knowledge of how the mind functions. You will find a great amount of surprising information here. One example is the phenomenon of "blind-sight," which he discusses thoroughly.

The title is a bit deceiving. It is not about manipulating people through advertising. Rather it is about the importance of the unconscious mind in everything we do and perceive. The word "unconscious" with its Freudian connotations is inaccurate. Perhaps "nonconscious" is better. The author shows that the nonconscious mind accounts for more of our ideas, perceptions, and actions than we normally believe.

The author pulls out all the stops in surveying what we know, from the early history of Psychology to the newest functional MRI studies. It is a wonderfully organized and extensive survey.Yet, this is no dull treatise. The author has a great sense of organization, a lucid writing style, and an ability to relate sophisticated concepts to everyday experience. Moreover, he is very witty. It is virtually impossible to read this book without laughing out loud here and there.

As a lawyer I have to say that I think every judge and jury in the country should be required to read this book. It would be as worthwhile for teachers, legislators and many others.

Despite its "non-academic" style, this book supplies copious notes and extensive bibliography. On balance, this is a great addition to any thoughtful person's library.
25 von 29 Kunden fanden die folgende Rezension hilfreich
Why physicists should not write pop psychology 21. Juni 2013
Von Dennis Littrell - Veröffentlicht auf Amazon.com
Format: Taschenbuch
Mlodnow is an engaging writer and this is a great book for people who don't read books like this. That's because the problem with "Subliminal" is that it's all been done before. For the most part the psychology is not new and the ideas are not new.

You may remember the story about the horse "Clever Hans" who could do arithmetic...well, the horse could do arithmetic with more than a little help from his owner, Wilhelm von Osten. That was in 1904 and reading it here in Mlodinow's book makes it three times I have read it.

Then there's the case of Jennifer Thompson who was raped and twice identified the wrong man in court. Mlodinow presents the story in some detail but not nearly as much detail as was presented on PBS's "Frontline" in 1997.

This wouldn't be so bad but then there comes the case of John Dean from the Watergate burglary and cover-up during the Nixon administration. Dean was known to have a fabulous memory and so when he testified before congress and gave exacting details about his conversations with Nixon his words were taken as an accurate recounting. However when the Nixon tapes appeared it turned out that Dean's memory was full of holes and fabrications.

What's really bizarre about this example is that Joseph T. Hallinan in his book "Why We Make Mistakes" (2009) told the same story. Did Mlodinow read that book and forget or was he unaware of just how often the John Dean story had been told?

Even more bizarre is the fact that Mlodinow's example using pennies to show that we often look without seeing and miss a lot also appears in Hallinan's book complete with the same artwork which in turn came from an article in the journal "Cognitive Psychology" by Raymond S. Nickerson and Marilyn Jager Adams from 1979!

Mlodinow either did not read or hear of these examples or he did and forgot, which would be a great irony since Chapter 3 in the book is titled "Remembering and Forgetting." My point is that it's one thing to refer to something to make a point. It's another to rehash the entire story as though it had never been told before. I guess another thing to say is that when you write a popular book in a field that is not your first discipline you ought to read the other popular works that cover similar ground.

Incidentally, not for a moment do I think Mlodinow was aware consciously that Hallinan had used the stories in "Why We Make Mistakes." It's almost certainly just an interesting coincidence that perhaps more than anything suggests that "great minds think alike."

Aside from these oft-told stories there's more recalling of very familiar stuff such as his demonstration of the eye's blind spot and the done to death staged "shooting" in the Psych 101 classroom in which the eyewitnesses (students) get the details about what happened all wrong .And there's the "talking to a stranger on a busy sidewalk" demonstration of how the person we are talking to can change and we usually will not notice. I saw that on television some years ago. The trick was to have two people carrying something large come between the two people talking and switch the confederate.

It was at this point that I stopped reading. Maybe that's a shame because I'm sure there was some interesting stuff that I didn't get to among some stuff I've heard, seen and read before. Too bad I can't be like the character in Christopher Nolan's movie "Memento" for whom every joke was brand new and every story a new revelation since he couldn't remember anything for more than a minute or so.

One more thing, I did like the "subliminal" very day-glow green cover. I especially liked the almost invisible light green words following the title, subtitle and author's name as it runs down the front cover. In case you missed it, it looks like this:

In black letters (In very light green letters)
Subliminal
(Pssst...)
How Your (Hey)
Unconscious (There)
Mind (Yes:)
Rules (You, Sexy.)
Your (Buy)
Behavior (This)
(Book Now. You)
Leonard (Know You)
Mlodinow (Want It.)

The "subliminal" words show clearly in the photo of the cover on Amazon's page, but are much subtler on the actual book so that if you look directly at the cover you won't see the green words lost in the green cover, but when you pick the book up they flash at you.

--Dennis Littrell, author of "The World Is Not as We Think It Is"
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