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Subliminal Persuasion
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Praise for Subliminal Persuasion
"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
-Chet Holmes, author of The Ultimate Sales Machine
"I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
-Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers
"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
-Ben Mack, author of Think Two Products Ahead
"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"
-Michael Lovitch, CEO, Hypnosisnetwork.com
"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich
"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
-Chet Holmes, author of The Ultimate Sales Machine
"I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
-Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers
"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
-Ben Mack, author of Think Two Products Ahead
"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"
-Michael Lovitch, CEO, Hypnosisnetwork.com
"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich
"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
Synopsis
Praise for "Subliminal Persuasion": 'If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide' - Chet Holmes, author of "The Ultimate Sales Machine". 'I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts' - Joel Bauer, author of "How to Persuade People Who Don't Want to Be Persuaded" and "Gravitational Marketing: The Science of Attracting Customers". 'Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective' - Ben Mack, author of "Think Two Products Ahead".'Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!' - Michael Lovitch, CEO, Hypnosisnetwork.com.'Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!' - Glenn Dietzel, CEO, Awakened LLC, and author of "Author" and "Grow Rich". 'The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use' - Dr. Mollie Marti, author of "The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths".
In diesem Buch
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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35 Rezensionen
8 von 9 Kunden fanden die folgende Rezension hilfreich
It's political season and they are manipulating your mind
21. Oktober 2008
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
Dave Lakhani's Subliminal Persuasion is the type of book I wish I had written. It does an outstanding job of outlining and explaining the different persuasion techniques that are being used by politicians, businesses, schools and the government to influence how you think about the various issues and events of the day. Make no mistake, they are messing with your mind.
This book gives you the awareness you need to counteract these subliminally persuasive efforts so you can have more control over your own thoughts. On the flip side, this book will give you a strong set of tools you can use to persuade others to your way of thinking.
Chapter 3 - "Position and Package your Legend", was wonderful. An excellent primer on crafting a story supportive of how you want to be perceived
Definitely a "must read"
This book gives you the awareness you need to counteract these subliminally persuasive efforts so you can have more control over your own thoughts. On the flip side, this book will give you a strong set of tools you can use to persuade others to your way of thinking.
Chapter 3 - "Position and Package your Legend", was wonderful. An excellent primer on crafting a story supportive of how you want to be perceived
Definitely a "must read"
19 von 25 Kunden fanden die folgende Rezension hilfreich
More like a term paper than a book
25. Mai 2008
Format:Gebundene Ausgabe
This is far from a must read. Lakhani strings together some information from various books and interviews and cobbles together just enough for a book. It reads more like a C+ term paper. He thinly covers a few of the basics: figure out a person's pre-exisitng beliefs and play to that frame; seek emotional engagement with those who you want to persuade; understand the power of questions in teasing out how people feel. He has an interesting section on coaxing out an endorsement of you and how you do it in order to gin up social proof. There are lots of much better books.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Excellent book on persuasion, communications and branding
20. Juni 2010
Format:Gebundene Ausgabe
Lakhani has written this very useful book for marketers, advertisers, brand managers and just about anyone else who tries to influence and persuade others.
One of the best insights is his prescription to fully define who you are trying to influence, gain an understanding of their world view, beliefs and motivations and only then start to craft your communications based on full awareness of their frame of reference. Some might call this market research, others might call it propaganda (like Saul Alinsky--'use language within the experience of your audience') but I call it very insightful. I believe too many communications professionals focus on what they want to say about themselves or their product rather than narrowly defining their ideal market, understanding what is likely to motivate their target market and which portion of that target market is actually most receptive to various types of appeals.
This book does a great job discussing how to craft a message that will that will be believed, that will cause action to take place and for people to spread that message for you. It gets to the nuts and bolts of building a brand through positioning and communications.
I highly recommend it.
~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
One of the best insights is his prescription to fully define who you are trying to influence, gain an understanding of their world view, beliefs and motivations and only then start to craft your communications based on full awareness of their frame of reference. Some might call this market research, others might call it propaganda (like Saul Alinsky--'use language within the experience of your audience') but I call it very insightful. I believe too many communications professionals focus on what they want to say about themselves or their product rather than narrowly defining their ideal market, understanding what is likely to motivate their target market and which portion of that target market is actually most receptive to various types of appeals.
This book does a great job discussing how to craft a message that will that will be believed, that will cause action to take place and for people to spread that message for you. It gets to the nuts and bolts of building a brand through positioning and communications.
I highly recommend it.
~~Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
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