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Style Guide (Englisch) Taschenbuch – Juni 2012


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Mehr über den Autor

Das Times Magazin zählte Stephen R. Covey 1996 zu den 25 einflussreichsten Menschen in Amerika. Zu Recht, denn Covey galt und gilt weiterhin als der führende Experte für das Thema `Leadership´. Er ist als Sprecher auf internationalen Bühnen ebenso gefragt wie als Berater von Unternehmen, Top Managern und Regierungen. Stephen Covey ist Mitbegründer und Vice Chairman des weltweit operierenden FranklinCovey Instituts, das inzwischen in mehr als 130 Ländern vertreten ist. Und vor allem ist er ein Visionär, der an Effektivität als Motor für das Wachstum von Individuen und Unternehmen glaubt.

Seine Erkenntnisse aus der jahrelangen Erfahrung als Unternehmensberater fasste er in einem Buch zusammen, das in kürzester Zeit zum internationalen Besteller avancierte, sich über 15 Millionen Mal verkaufte und in mehr als 30 Sprachen übersetzt wurde: "The 7 Habits of Highly Effective People" ("Die 7 Wege zur Effektivität. Prinzipien für persönlichen und beruflichen Erfolg", GABAL Verlag 2005). Kaum ein anderer Management-Titel hatte je einen solchen Einfluss in den Führungsetagen erlangt. Das Chief-Executive-Magazin bezeichnete "The 7 Habits" als eines der zwei Top-Business-Bücher des 20. Jahrhunderts. Covey ist - neben Ken Blanchard, J.K. Rowling, Stephen King u.a. - einer der 25 meist verkauften Autoren von Amazon.com.

Produktbeschreibungen

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Much more than a grammar and punctuation handbook, the renowned FranklinCovey Style GuideTM helps you:

 

• Produce documents that reflect quality writing standards.

• Access more than 110 topics from A to Z,  covering everything from document design, graphics, and parts of speech to punctuation, sentence style, and word choice.

• Create documents from start to finish and  avoid writer’s block.

• Write effective letters, memos, and resumés with the help of more than 30 model documents.

• Design effective, understandable graphics that enhance and convey your message.

• Discover and prioritize information.

 

FranklinCovey is a leading provider of leadership, personal productivity, and effective communication workshops.  Two programs—Writing Advantage™ and Technical Writing Advantage™—help you learn how to write documents that achieve the results you expect.  Both workshops feature the FranklinCovey Style Guide.

 

NEW IN THE FIFTH EDITION

 

The most current guidelines on email, information management, and online documentation. Learn how to manage the flood of email coming at you and get results from the email you send. Find out how to add distinctiveness and power to your online presence.

 

Updated best practices for graphics.  Here’s the best current thinking on visuals for documents and presentation, charts,  color, illustrations, maps, photos, and tables,  including all-new examples.

 

Guidance on global English.There is a new section on English as a second language for business professionals, as well as updated guidance on international business English.

 

Valuable new insights for knowledge workers.Learn new ways to think and  process information better in updated  sections on thinking strategies and the  writing process, as well as practical guidance for managing projects and meetings.

 

Model documents for today. As email has overtaken traditional business letters and memos, you need new models to follow.  See the Model Documents section for updated samples of sensitive emails, reports, proposals, procedures, and resumés.

 

Everything in this fifth edition has been  updated to help you meet the communication challenges of the high-tech, high-demand business world of today.

 

 

www.franklincovey.com

Über den Autor und weitere Mitwirkende

In 1996, Stephen R. Covey was recognized as one of Time magazine's 25 most influential Americans and one of Sales and Marketing Management magazine's top 25 power brokers. Dr. Covey wasthe author of acclaimed books, including the international bestseller The 7 Habits of Highly Effective People, which has sold more than 20 million copies in 38 languages throughout the world. Other bestsellers authored by Dr. Covey include First Things First, Principle-Centered Leadership, The 7 Habits of Highly Effective Families, and The 8th Habit: From Effectiveness to Greatness. Dr. Covey's most recently released books include Everyday Greatness: Inspiration for a Meaningful Life (2006), The Leader in Me: How Schools and Parents Around the World Are Inspiring Greatness, One Child at a Time (2008), Predictable Results in Unpredictable Times (2009), Great Work, Great Career (2009), and The 3rd Alternative. Dr. Covey was co-founder and vice chairman of FranklinCovey, the leading global professional services firm with offices in 123 countries. FranklinCovey shares Dr. Covey's vision, discipline and passion to inspire, lift and provide tools for change and growth of individuals and organizations throughout the world. Dr. Covey held a BS in Business Administration from the University of Utah in Salt Lake City, an MBA in Business Administration from Harvard University, and a doctorate from Brigham Young University. He also received 10 honorary Doctorates. He made teaching principle-centered living and principle-centered leadership his life's work. Dr. Covey lived with his wife Sandra in Provo, Utah. He was the father of nine, a grandfather of 52, and great-grandfather of four.


In diesem Buch

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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Amazon.com: 56 Rezensionen
14 von 15 Kunden fanden die folgende Rezension hilfreich
Great Content That's At Times Difficult to Find 9. August 2012
Von D. R. Jeanclerc - Veröffentlicht auf Amazon.com
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
The FranklinCovey Style Guide for Business and Technical Communication is a formidable resource for grammar/usage rules as well as tips on making your professional communications more effective. Much more than just a dry rulebook for commas and semi-colons, it covers topics on adding genuine impact to your writing and to the formatting of your business documents. There is also a repeating theme of audience-focus throughout much of the guide, including valuable "usability" tests for you to gauge how on-point your communication will truly be.

Unfortunately, all of that great content can be hard to find due to the encyclopedia-style organization of the book. Rather than group topics into chapters, they are listed by name. This not only makes the reader's overall learning curve disjointed at times, but also leads to frustration when searching for specific topics. For example, if you need to know pointers on how best to use "bullet points", you'll find nothing uner "b"; instead, they're mentioned within the entry on "lists." Some searches turn into syntactic guessing games, e.g. there's no entry for "layout" - it's all under "page layout." But if so much modern communication is exclusively on-screen, should we be looking for the term "page" anymore?

The wealth of content coupled with the occasional difficulty finding/consuming it led me to what the ideal 6th edition should be: an online version that's unlocked via a registry key included with the book itself.
7 von 7 Kunden fanden die folgende Rezension hilfreich
A "Chicago Manual" or "Elements of Style" for the non-professional writer 17. Oktober 2012
Von Knits in Tardis - Veröffentlicht auf Amazon.com
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
My comparison above is an obvious one, and it's equally obvious that many will choose one of these references over the other based on specific usage needs. Are you a journalist? A copywriter or maybe a technical editor?

For those in business, I think choosing this particular guide is an easy decision, but it's comprehensive enough to cast a wide net in terms of prospective users. A student could benefit greatly from the section on graphs and charts. A small business owner whose enterprise is a "one man/woman show" could look to this guide for style notes on creating professional-looking correspondence. Someone running a hobbyist or independent business website would surely look to the online documentation section of this guide, although I'd say this is only a starting point if you are a professional e-tailer or blogger. (There have been entire books written just on the subject of typography in web design!)

The organization of topics in this book is quirky, if logical. Subjects are covered alphabetically, so "footnotes" is followed by "fractions" and then - of all things! - by "gobbledygook." (Oh, and quickly flipping to "Q", I just determined that last period should go *inside* of the quotation mark.) The index is decent, but when I tried to reference the proper use of "he" or "she" in documents, I was briefly stymied. There was nothing under "G" for gender or "S" for sex (often - although incorrectly - used to denote same). Nope: my answer was under "B" - for "bias free language". Reasonable, but not so intuitive.

If English is your second language, or if you have to write as a Brit for an American audience, this book is also pretty useful. I didn't know that the British use single quote marks for quotations and double quotes for the quotation-within-a-quotation, which is opposite to what we do in the States.

However, this book cannot substitute for a reasonably educated command of the English language. A person can be quite fluent, and still have issues with idiomatic speech or translation, and the Franklin Covey Style Guide takes on such issues with aplomb. The guide may be less successful in a situation where a manager is trying to remediate a subordinate's writing skills; you can't very well clean up your dangling modifiers/participles if you don't have some basic knowledge of the parts of speech. In other words, with this guide, you have to have some general sense of what it is that you are doing wrong, before you can fix it.

That said, if it matters to you whether you should use quotation or italics, a dash or a semi-colon, or a bar graph over a pie graph, then this is your reference. It lives on my desk, and the only thing better than having it bound on paper...would be to have it hyperlinked as an electronic reference. Memo to Franklin Covey: Hint, hint.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Helpful and Comprehensive Guide for Writers and Communicators 23. August 2012
Von Freudian Slips - Veröffentlicht auf Amazon.com
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
What are the basic rules of persuasion?
Does bi-monthly mean twice a month or every other month?
Does the period go inside or outside the parenthesis at the end of the sentence?
Why is parallel construction important?
Do I feel bad or badly about something?
How can I avoid copyright violation?
How do I write a recommendation letter?

To learn the answers to these questions and lots more-- get this guide.

Anyone who has to write anything at work-- reports, emails, newsletters, websites, presentations-- will benefit from the information compiled in this comprehensive guide.

Organized alphabetically by topic, it covers everything from "Abbreviations" to "Writing and Revising." Model documents are provided at the end of the book covering myriad situations: a response letter to a customer; a sales letter; meeting minutes; mission statements; and even how to write a job description.

It's a great general reference tool to keep on hand when you have a specific question, but I found it interesting to read-- it's like reading an owner's manual for writers. It contains everything your eighth grade English teacher tried to drill into your head and more.
3 von 3 Kunden fanden die folgende Rezension hilfreich
A 21st century guide for effective business writing. 4. Oktober 2012
Von Joe Madison - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
Written in plain and concise language, this book takes a fresh look at writing clearly for today's business communications.

Most of us are overwhelmed by the sheer volume of business correspondence we receive. I'm also shocked at how much of it contains unclear expression of thoughts, atrocious spelling, grammatical gaffes, and misplaced or missing punctuation. Some of the more irritating transgressions include inserting an apostrophe in end of every word ending with the letter S, confusing there, their, and they're, and writing anxious when they really mean eager.

Thankfully, there is a relatively easy and accessible cure for this. The FranklinCovey Style Guide for Business and Technical Communication (5th. Edition) provides an easily understood handbook for answering everyday writing style questions. The book contains both alphabetical and topical indices, making finding the correct reference simple. The focus is on current business usage rather than academic standards, so it seems less stodgy than some volumes. In addition to the basics of spelling, sentence structure and grammar, the book includes sections on document design, use of graphics, and a particularly helpful comparison of problem words that are easily confused and commonly misused, like principal and principle. There is also a great deal of advice on things to avoid, such as excessive use of jargon, acronyms and abbreviations, pomposity, and language that conveys unnecessary bias. Finally, if you are at a loss for where to start the guide includes an extensive selection of model documents which not only provide a template, but explain exactly why the model is laid out as it is, including references to other sections of the book should you wish to learn more.

I've owned previous paper editions of this book, and am pleased to find the Kindle version, which offers the added convenience of portability and content search. I heartily recommend this title for anyone who cares about the image their writing presents. It has saved me from looking dumber than usual on more than one occasion.
1 von 1 Kunden fanden die folgende Rezension hilfreich
It has everything! 3. Oktober 2012
Von Kathryn Bennett - Veröffentlicht auf Amazon.com
Format: Taschenbuch Vine Kundenrezension eines kostenfreien Produkts ( Was ist das? )
I thought this would be a dry, boring but useful book. Well it is useful but also often quite fascinating. I've been in business a long time and find it great fun to leaf through the book and find new nuggets every time.

Sections:

The first 356 pages are an alphabetical Reference Glossary. The entries go far beyond a typical glossary. For example, there are 8 pages on the use and misuse of Tables. And Tables of Content get another 3 pages. Writing and Revising has 9 useful, colorful pages. An extensive index at the end will help you find the section you need if you can't quite find it in the alphabetical listing.

Pages 357 to 419 have Model Documents with lots of useful notes about why each document is constructed the way it is.
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