- Taschenbuch: 352 Seiten
- Verlag: Adams Media Corporation (Mai 2000)
- Sprache: Englisch
- ISBN-10: 1580622550
- ISBN-13: 978-1580622554
- Größe und/oder Gewicht: 22,9 x 20,1 x 2,8 cm
- Durchschnittliche Kundenbewertung: 4.9 von 5 Sternen Alle Rezensionen anzeigen (14 Kundenrezensionen)
- Amazon Bestseller-Rang: Nr. 1.519.999 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Kurzbeschreibung
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
Synopsis
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Taschenbuch
This book is immediately and genuinely useful. The author made the book a quick, fun read with features like self-evaluation questions, case studies and good design. It's targeted to entrepreneurs and mid-sized companies, but big companies that are wasting tons of money on "big splash, no cash" websites ought to follow the business-building tips presented in this book, too. My favorite: the chapter on writing scenarios to identify visitors information needs. My only complaint: I wish the section "Dealing with Outside Design Firms" was longer. Read this book before spending a dime on your Web site!
Format:Taschenbuch
Roger's mastery of relationship marketing goes way back to the years he worked in advertising. In Relationship Marketing he expertly bridges the gap between the old tool set (newsletters, brochures, thank you notes etc.) and the new internet driven technology that augments and in some ways replaces that old tool set. His examples are helpful, references useful, and the structure engages the reader (even an old one like me) in looking at relationship marketing on the internet as a possibility, not a threat. As usual well-written and worth reading thoughtfully.
Format:Taschenbuch
Roger Parker's book helped me to re-focus on the web as simply a new technology tool. Proven and tested marketing principles need to be applied to this new tool in a way that attracts repeat customers to our websites and make them our advocates. With succinct and useful steps, Parker leads the reader to develop this "relationship cycle" by providing meaningful content that assures successful business. A great resource and highly recommended!
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Strategy to the Rescue
"Strategy" may be a terribly overused word, but it certainly isn't a used-enough practice when it comes to creating and managing an effective Web site. Lesen Sie weiter...
Veröffentlicht am 6. Juli 2000 von Paul Swift
Relationship Marketing--for big and small companies
I just finished Roger Parker's book "Relationship Marketing on the Internet" and highly recommend it. Lesen Sie weiter...
Veröffentlicht am 6. Juli 2000 von Allan Haley
Relationship Marketing Made Easy
I appreciate a good "how to" book. Following the steps in this book allowed me to see the honest mistakes I was making in my email marketing campaign. Lesen Sie weiter...
Veröffentlicht am 3. Juli 2000 von William McKinley
Comprehensive how-to - excellent!
Roger Parker is one of the wise sages of our time, and in this insightful, readable, useful book he shares the secrets of successful internet marketing. Lesen Sie weiter...
Veröffentlicht am 30. Juni 2000 von "76702765"
Smart new perspective on web advertising and marketing
It can be near-catastrophic for an organization to find that, after spending thousands of dollars developing a site, there is some strategic flaw in the reasoning behind it. Lesen Sie weiter...
Veröffentlicht am 30. Juni 2000 von Chuck Green
A Must Read for Internet Marketers
Roger Parker displays a solid grasp of internet marketing fundamentals. His unique style presents not only the trends and best practices for relationship marketing on internet, but... Lesen Sie weiter...
Veröffentlicht am 19. Juni 2000 von Steve Lubahn
Fantastic all-around resource!
This book rocks! Mr. Parker obviously knows what he's talkingabout with regards to the relationship marketing arena -- an arenathat is certain to become the only consistently... Lesen Sie weiter...
Veröffentlicht am 16. Juni 2000 von Kim M. MacPherson
An excellent book for those new to online marketing
This book is fantastic for those who are new to online marketing. It also provides an excellent resource for those who been in the industry for a long time. Lesen Sie weiter...
Veröffentlicht am 8. Juni 2000 von J. Steven
Relationships Rule in Life and in Marketing
As a veteran mental health professional I know how to establish positive relationships in face to face encounters but I was uncertain about how to effectively establish them on my... Lesen Sie weiter...
Am 26. Mai 2000 veröffentlicht
A Must to Read, Then Do
I love this book. It gave me just what I needed--focused, clear steps to creating my business on the Internet. He has all these worksheets. Lesen Sie weiter...
Veröffentlicht am 21. Mai 2000 von Claudyne
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