Hill and Jones have written an excellent book on strategic management. The key element, the importance of exploiting Distinctive Competencies based on Efficiency ,Quality, Innovation, and Customer Satisfaction in order to achieve Competetive Advantage, is demonstrated througout his book in his concise and to the point cases, which are all recent experiences of well known players. Its final case study is a practical and powerful way to ensure that his concepts are understood. Carlos A. De Izcue. Business Consultant. Lima Peru