- Gebundene Ausgabe: 1143 Seiten
- Verlag: Houghton Mifflin Company; Auflage: 6th ed., aktualisiert 2004 (3. September 2004)
- Sprache: Englisch
- ISBN-10: 0618543686
- ISBN-13: 978-0618543687
- Größe und/oder Gewicht: 26 x 20,8 x 4,2 cm
- Amazon Bestseller-Rang: Nr. 1.747.912 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Case studies galore
3. August 2005
This huge text is divided about half and half between the strategic management teaching material and the case studies that allow analysis and application of the material.
The extensive and detailed case studies contain a wealth of material I felt could be quite useful outside the class. For example, in researching the case study on Eli Lilly I felt that I had learned a great deal which would give me an extreme advantage over other applicants for a position with that company, a local employer in my field.
Being knowledgeable regarding a company's industry, competitors, the relevant macroeconomic forces affecting them, and specific issues facing them, etc gives an interviewee a distinct edge.
The studies themselves, while raising questions, also contain a LOT of information in and of themselves that is valuable.
I felt that the teaching part of the material was well-written and detailed. For the interested reader, it could easily serve as a self-teaching aid. For the student who has the benefit of a teacher lecturing along with the book, even the compulsory student will learn valuable concepts.
All the tools necessary to benefit from the opportunities represented by the case studies are provided in the text.
The extensive and detailed case studies contain a wealth of material I felt could be quite useful outside the class. For example, in researching the case study on Eli Lilly I felt that I had learned a great deal which would give me an extreme advantage over other applicants for a position with that company, a local employer in my field.
Being knowledgeable regarding a company's industry, competitors, the relevant macroeconomic forces affecting them, and specific issues facing them, etc gives an interviewee a distinct edge.
The studies themselves, while raising questions, also contain a LOT of information in and of themselves that is valuable.
I felt that the teaching part of the material was well-written and detailed. For the interested reader, it could easily serve as a self-teaching aid. For the student who has the benefit of a teacher lecturing along with the book, even the compulsory student will learn valuable concepts.
All the tools necessary to benefit from the opportunities represented by the case studies are provided in the text.
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