Kurzbeschreibung
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Synopsis
For students, managers and senior executives studying Brand Management. Keller, Strategic Brand Management, 3e provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity.
Über den Autor
KEVIN LANE KELLER ist Professor für Marketing an der Tuck School of Business des Dartmouth Colleges. Er ist einer der international führenden Experten auf dem Gebiet der Markenpolitik und des strategischen Markenmanagements.
