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Strategic Affiliate Marketing [Englisch] [Gebundene Ausgabe]

Simon Goldschmidt , Sven Junghagen , Uri Harris

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Kurzbeschreibung

September 2003
This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.

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"'The book tackles a new business logic with "refreshing" assumptions and "valued creation" in itself...' - Luiz Moutinho, University of Glasgow, UK" -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

Synopsis

This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents. Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing. The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business. Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.

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Kundenrezensionen

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.2 von 5 Sternen  5 Rezensionen
3 von 4 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Reviews written by ringers 31. Dezember 2004
Von Jen - Veröffentlicht auf Amazon.com
Format:Taschenbuch
The phony "5 Star" reviews all reference the "usefulness to academics" angle of this book, suspiciously the same lingo used by the book's publicist. The one "0 Star" review is by a real Internet marketer. I too am a real Internet marketer and I can tell you I am *not* interested in theory, I am interested in results. I agree with the previous reviewer that Declan Dunn or Shawn Collins would indeed be far more useful. I also enjoyed the comment by the "student" who says he does not usually buy expensive books. Gee, when I was a student, that's all I did was buy expensive books - where do you go to school? Save your money on this one, folks.
4 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Excellent theoretical overview of why affiliate mktg matters 11. November 2003
Von "napraforgo" - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I am currently writing my thesis on pay-for-performance marketing, and this book was a godsend. It is the first very comprehensive overview of affiliate marketing examined in the context of online marketing as a whole. It has strategic advice for marketers and affiliates as well, but the real strength of the book is in the piece-by-piece analysis of every aspect of affiliate marketing, from the affiliate's, the merchant's and the service provider's point of view. It's helpful if you're researching online marketing, and it's helpful if you're in the business as a merchant or affiliate and would like to learn more about what makes affiliate marketing work.
Don't let the price scare you, this book offers real value for every single dollar you spend on it. I am a student, so i rarely buy expensive books, but this one was worth it. :)
5.0 von 5 Sternen more than an academic study 16. November 2009
Von Stewart Kelly - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I read an excerpt from this book on Google before purchasing this excellent book. I found it to be more than a scholarly tome on affiliate marketing. Indeed it ties together traditional marketing theory and how it has morphed on the Internet; which I find valuable. I have read other books on affiliate marketing and find this book adds the depth sorely lacking in them. As an affiliate marketer myself, I noticed the negative reviews seem to come from the people who want to be told xyz to "make millions of dollars overnight" crowd. To me, the make money fast affiliate marketers are the crabgrass of the Internet, diluting the efforts we affiliate marketers desiring to provide true value and real products to consumers are trying to make.
1 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Strong contribution to the field of Affiliate Marketing 19. November 2003
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book gives a profound insight in the mechanisms of affiliate marketing - in theory and in practice. Both affiliates and advertisers in all sizes and industries will benefit from the considerations made in this book. Additionally, the book is presented at a highly accademic level challanging existing marketing theories in a developing marketing arena.
0 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Very helpful 5. Mai 2004
Von Ein Kunde - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I have been an active affiliate with my personal web sites and advisor for many advertisers via my professional work. This industry has matured dramatically over the last 4-5 year, and "Strategic Affiliate Marketing" analyzes the essentials and the core values of affiliate marketing that remains even when the market changes. This is a very helpful "tool", both for the academic and practitioner, when evaluating the opportunities within affiliate marketing and other online partnerships.
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