As someone who has been a lifelong stand-up comedy aficionado - either as an audience member or on-stage performer - I am very thrilled to have finally found a resource which offers a viable, understandable method for creating new stand-up material, on any premise of your choosing. As an added bonus, Greg Dean's method has also helped me to understand WHY funny material I `happened' to come up with previously IS indeed funny, making me feel more in control of the process, and providing the inspiration to create a wealth of new material I never otherwise would have. (So much so, in fact, that my index card and legal pad purchases are probably keeping Staples in business!)
Specifically, what I have found most helpful are: Greg Dean's instructions on how to perform material both from your own point of view (the `narrator POV') and from other characters' POVs, and how to keep the various POVs clear and distinct when performing; his explanation of how best to rehearse your material, so that during a show, you're not just aping material form a script memorized verbatim, but are instead recounting real, vivid experiences as though they were actually happening - much more liberating for the comic, and far more interesting and funny for the audience. The rehearsal process also allows you to modify or add to your routines as you rehearse, or even ON STAGE.
To paraphrase an old adage, Greg Dean truly does teach you HOW to fish, unlike so many other books on stand-up which just toss fish at you, or - worse still - merely describe what a fish looks like, and how to differentiate the various species of gilled ichthyic vertebrates. O Dean of Comedy, thank you!