In my consulting practice, I constantly notice that managers and executives take the wrong actions because they do not have the statistical background to apply to their issues. This book can quickly help remedy that problem.
For example, sales suddenly plunge in one area or one type of market. The typical reaction is to pour all kinds of resources into "solving" the problem. However, many times the "plunge" is only a normal variation, and requires to action. In the meantime, the resources really were needed to help with a problem or an opportunity elsewhere.
Most companies waste 90% of their resources because they cannot use statistical tools to understand what is happening in their business. If you do not have the fortitude to take this on yourself, be sure you have someone in the company who can provide this important perspective for you.
Unlike most statistics' texts, this one is very easy to use and apply to your standard business issues.