- Taschenbuch: 200 Seiten
- Verlag: Roundhouse Publishing Ltd; Auflage: Bk&CD-Rom (März 1998)
- Sprache: Englisch
- ISBN-10: 1551801000
- ISBN-13: 978-1551801001
- Größe und/oder Gewicht: 27,7 x 21,4 x 1,2 cm
- Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)
- Amazon Bestseller-Rang: Nr. 1.898.767 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Kurzbeschreibung
The retail industry is full of lucrative opportunities for the entrepreneur who can tap into niche markets. This guide shows you how.
Synopsis
The retail industry is full of lucrative opportunities for the entrepreneur who can tap into niche markets. This guide shows you how.
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Taschenbuch
Start and Run a Profitable Retail Business is not a typical start-up book. It does not try to cajole or charm you into the business of retailing. The writers do not wear pink glasses or try to "sell" retailing to you. Both writers know too much about retailing today to try these tactics. The book forces the reader through even the most unappealing parts of retailing - inventory control, cash flow and so on. It suggests that the would-be retailer should understand that in order to be a professional retailer, he or she cannot be also a lawyer, store designer, advertising copy writer, retail trainer or technology specialist. "If you cannot afford to use outside professionals, you should proceed with extreme caution," the authors say. I like the book because it is realistic. It does not talk at the reader and it assumes that the reader knows a great deal about business already. As a reviewer, I am somewhat biased because I happen to know both writers well. But, I am also a writer myself and have written about retailing (in Canada) full-time for the past 10 years. And I have read an awful lot of books about retailing! This book is worth reading.
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14 Rezensionen
16 von 16 Kunden fanden die folgende Rezension hilfreich
Retail is Detail...
27. August 2003
Format:Taschenbuch
For anyone who is looking to delve into the abyss of retail planning & success, this is a proper place to start. The invaluable tips & worksheets provide a good starting point. Also, the author(s) put a great deal of emphasis on determining whether retail is right for you & the fact that you need to spend at least 1 year planning. As for me, I am happy to have read this book, and plan on keeping it as a reference guide.
MD
10 von 10 Kunden fanden die folgende Rezension hilfreich
Well written! Well organized! Worth reading.
14. September 2000
Format:Taschenbuch
"The Start and Run a Profitable Retail Business book is a comprehensive guide and reference book for every new retailer and even ones who have been in business for some time. Complete with examples and illustrations backed by real-world experience and rigorous research, it is a powerful resource. Well written and well organized, it makes a great book for individuals, small and large businesses alike. I found it easy to understand and apply."
10 von 10 Kunden fanden die folgende Rezension hilfreich
Ok, but out of date
24. Juli 2006
Format:Taschenbuch|Von Amazon bestätigter Kauf
This has some good information as noted by other reviewers, but also a few shortcomings. Some of its advice will be useful only for particular businesses. It contains many references to fashion retailing and will be very relevant for people doing that.
The major shortcoming is that the technology chapter is woefully out of date. Written in 1998, it contains such chestnuts as, "We believe that every one of the personal computers in your store should have a CD-ROM drive." and "Providing information over the internet is a much better business proposition than selling products over the internet. Even if you could get your home page address to a huge number of potential customers, we do not believe that you should try to sell things to them." Considering I bought ther book online, I must respectfully disagree with the authors. This is not to say the chapter is entirely irrelevant. No better website advice has ever been given than, "Customers are not interested in bells and whistles when they visit a website. Instead, they want useful information and they want it quickly." I would give a new edition of this book with an updated technology chapter a four star rating.
The major shortcoming is that the technology chapter is woefully out of date. Written in 1998, it contains such chestnuts as, "We believe that every one of the personal computers in your store should have a CD-ROM drive." and "Providing information over the internet is a much better business proposition than selling products over the internet. Even if you could get your home page address to a huge number of potential customers, we do not believe that you should try to sell things to them." Considering I bought ther book online, I must respectfully disagree with the authors. This is not to say the chapter is entirely irrelevant. No better website advice has ever been given than, "Customers are not interested in bells and whistles when they visit a website. Instead, they want useful information and they want it quickly." I would give a new edition of this book with an updated technology chapter a four star rating.
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