How do you improve on a 'bible'? This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published, with everything from book reviews to personal notes from readers calling it the 'bible of sponsorship'. How do you improve on a 'bible'? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker's Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. This Toolkit is full of easy-to-use tools, techniques, resources, and templates--many of them on the accompanying CD-ROM--to create a complete framework for the novice, and enhance the skills of seasoned professionals.
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This is a how-to guide to getting funding by speaking to organisations in corporate language - using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskette that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organisation, this toolkit will equip you to achieve your finding goals. -- Vive Magazine, Spring 1999
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management, September 1999 -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last. -- AIM Mastering Management, September 1999 -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
AIM Mastering Management, September 1999
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last.
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Von David Tressler
Format:Taschenbuch
After reading this book I took a whole new approach to sponsorship and corporate giving. It walks beginners through the basics and explains why new strategic sponsorship is the best new tool for funding your work. At the same time, it has as much advanced material as any experienced professional would need. The examples and templates are invaluable. At a time when things are changing so rapidly, this book lays out a plan, and gives you the tools, to be successful in raising funds. It has been essential in my work.
Format:Taschenbuch
This is a gem for organizations willing to take a new road to generating funds. Ms. Grey and Ms. Skildum Reid have provided a roadmap for nonprofits who are tired of fundraising and writing grants. Kudos to them!
Von Ein Kunde
Format:Taschenbuch
This book does an excellent job of combining strategic thinking and planning with execution. Unlike many similar efforts that focus solely on tactics, Sponsorship Seeker's Toolkit talks through the essentials of strategy and objectives backed up with comprehensive tactical suggestions and templates. The authors clearly bring real life experience and expertise to the book, making it a must-read for sponsorship seekers from all industries.
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5.0 von 5 Sternen
Buy this book
This book is a godsend for people on both sides of the sponsorship fence. I have managed sponsorships for a number of major corporates. Lesen Sie weiter...
Veröffentlicht am 25. Oktober 1999 von Lisa Harper
5.0 von 5 Sternen
A must-read for nonprofits
An accessible and invaluable resource. The tips and tools provided are easy to follow and essential for any organization working to create a successful sponsorship.
Am 25. Oktober 1999 veröffentlicht
5.0 von 5 Sternen
Somebody finally did it - this is great!
Whether you're a small-town Boy Scout Troop, a big-city symphony, or a World Cup team, you need this book. It's really "hands on. Lesen Sie weiter...
Am 22. Oktober 1999 veröffentlicht
5.0 von 5 Sternen
A must for any non-profit considering sponsorships.
I wish I had read this book years ago. Ms. Grey starts out with a simple truth that unfortunatley the majority of Development professional do not know, which is in seeking... Lesen Sie weiter...
Veröffentlicht am 22. Oktober 1999 von Cole McKenry
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