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Spiral Dynamics: Mastering Values, Leadership and Change [Kindle Edition]

Don Edward Beck , Christopher Cowan
4.6 von 5 Sternen  Alle Rezensionen anzeigen (5 Kundenrezensionen)

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Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as:

  • Increasing cultural diversity.
  • Powerful new social responsibility initiatives.
  • The arrival of a truly global marketplace.

This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.


Now available in paperback, this best-selling book presents a new framework for understanding the dynamic forces at work in human affairs - not only in business, but also in personal lives, education, and even geopolitics. Focusing on cutting-edge leadership, management systems, processes, procedures, and techniques, "Spiral Dynamics" synthesizes changes such as increasing cultural diversity, powerful new social responsibility initiatives, and the arrival of a truly global marketplace. Ideal for managers, consultants, and strategists, this inspiring book adds power and precision to the understanding of human value systems and twenty-first century leadership. It draws UK biologist Richard Dawkins' concept of "memes" and Clare W. Grave's 'Level of Existence Theory' to lay out a very specific toolkit for managing the deepest differences in people. The authors' concept of MEMES represents a new element in the "Science of Memetics" and why ideas resonate or not. "Spiral Dynamics" demonstrates how, by applying the right tools at a base level rather than to surface symptoms, any bright, curious human being can begin, quite simply, to change their world.


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4.6 von 5 Sternen
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18 von 19 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
The flaws in this book should not obscure the fact that this may be one of the most important books on human behavior of the millennium-probably even more important than even the authors realize. For this is the first book to link two of the most important concepts in human behavior of our time-the theories of psychologist Clare Graves and the concept of memes.
(I have been working with Graves' theories for about 25 years, and had the pleasure to collaborate with him on a consulting project in 1976. Regarding memes, I have been teaching about them for about 5 years.)
Graves integrated "bio-psycho-and socio-" in a way that resulted in the identification of clearly distinct levels of existence, with each level having its own psychological and behavioral characteristics. This was a remarkable revolutionary achievement, especially in light of the subsequent work of others that corroborate the characteristics of each level. Beck and Cowan have conveniently provided excellent references for each level.
A second revolutionary idea comes from the 1973 work of Richard Dawkins, who while discussing the need that genes have to replicate themselves ("The Selfish Gene"), also posited the existence of another replicator, a unit of cultural transmission, which he dubbed a "meme" after the French word for imitation. After lying dormant for many years (except at Microsoft-see Richard Brodie's "Virus of the Mind") the concept of memes has arrived. And although I have been teaching about memes for five years, even I have underestimated their importance until recently, thanks to Susan Blackmore's book "The Meme Machine.
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7 von 8 Kunden fanden die folgende Rezension hilfreich
Von Ein Kunde
Format:Gebundene Ausgabe
Based on the 'Bio-Psycho-Social' Systems framework of Dr. Clare W. Graves, authors Dr. Don Edward Beck and Christopher C. Cowan have developed a powerful tool for revitalising individuals, business and sporting teams, and communities. This book is truly 'third-way' thinking for the new millennium.
Beck and Cowan fuse many different elements together into a powerful and *practical* synthesis, including the latest scientific research from neuro-biology, multiple intelligences, memetics, paleo-psychology, values systems design, and various schools of business management. Like grasping Neuro-linguistic Programming (NLP), this initially takes some personal commitment and intensive self-study, but the longterm benefits of Beck and Cowan's lucid comments are well worth the initial effort. The models are part of a wider 'Third Culture' paradigm that many academics and cultural theorists firmly believe will become a major force within empirical mainstream science over the next fifteen years.
The book also has an invaluable extensive reading list covering the major conceptual theorists and models across many disciplines. It covers over thirty years of pioneering academic research and subsequent real-world application.
Spiral Dynamics principles have been successfully applied to a wide variety of situations, including blue-chip corporations, sports teams, and high-level government institutions, and the authors have consulted with many international institutions, including the Clinton (U.S.) and Blair (U.K.) administrations, the World Future Society, the London School of Economics, and the EC Committee for the Future. Beck is highly regarded for his 'behind-the-scenes' geo-political work since the early 1980s in South Africa dismantling apartheid.
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11 von 14 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The best insights into reality 18. Dezember 1998
Format:Gebundene Ausgabe
Outstanding! This is not only one of the few books I have read several times, this is the one I take almost always with me on travel (other people take the Bible). As a consultant, I often enter new organisations, and this book provides the most valuable insights to read the organisations and the individuals within, where they are, and where they go. It shows you very fast the meta-structures behind their values, what they expect from you, and what you can expect. It is also very useful, when you are interested in (inter-)national politics or cross cultural interactions. Or take it as a mirror to reflect your own perceptional and behavorial flexibility. The Book explains why and how the peoples values and views of realities are influenced by their life conditions. Included: conditions of change, how should who manage whom to do what, leadership packages, designing natural systems, motivational structures, etc. Vivid examples and explanations of each vMEME pattern convince you instantaneously. WARNING: Once The Book has opened your eyes, you can not close them again.
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2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Hilft besser zu verstehen 21. August 2009
Die beste und umfassenste Beschreibung der sozialen Evolution der Menschheit und des Individuums in allen Aspekten, der ich bis dato begegnet bin.
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3.0 von 5 Sternen Science Fiction 4. September 2013
Format:Taschenbuch|Verifizierter Kauf
Kaum zu glauben, dass dieser theoretische Ansatz, der ursprünglich einen betriebswirtschaftlichen Hintergrund hatte, also zur Beratung von Managern zur Verbesserung von Leitungsqualitäten und Effizienz konzipiert wurde, einen so festen Bestandteil in der Theoriegebäuden (und "heiligen Hallen") der integralen Theorie gefunden hat. Um es in den Farbkategorien von SD auszudrücken: die Autoren hatten zutiefst orangene Motive, um eine Theorie zu entwerfen, die bei Gelb/Purpur Einfluss nehmen will. Oder, mit Wilbers Terminologie: ein sehr ehrgeiziger rechts-unten-Entwurf vor einem ganzheitlichen Hintergrund. Trotzdem sehr unterhaltend zu lesen und wohl ein Schlüsseltext zum Verständnis von Wilbers neueren Schriften
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