From Library Journal
From its promulgation of the executive branch "line-of-the-day" to its distribution of "sound bytes," the White House Office of Communications controls presidential news and is a powerful player in contemporary politics. Maltese uses presidential archives and personal interviews to trace the historical development of the office from its creation by Richard Nixon through each successive presidential administration, with a postscript on the Bush administration. The communication techniques developed by this office were perfected under Reagan, allowing the administration to control the agenda, access, sound bytes, and visual image. This book, with its quotes from White House internal memos and named sources, will be a real joy for readers fascinated by the inside workings of the White House staff. It also makes an important contribution to the scholarly study of political communication and is recommended for academic libraries and public libraries with large contemporary politics collections. Previewed in "On the Campaign Book Trail," LJ 3/15/92, p. 110-12.
- Judy Solberg, Univ. of Maryland Libs., College ParkCopyright 1992 Reed Business Information, Inc.
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