I'm a longtime Brian Tracy fan, because applying his knowledge has helped me be successful. This latest book is, without a doubt, the single most valuable public speaking book I've read to date (and I've read virtually every one published - I also recommend Lilly Walter's works).
I've been a professional speaker for over 20 years, and this is one book that I learned a lot of new tactics from, and wish I'd been able to see earlier in my speaking career.
Here's what makes Brian's book such a winner:
- detailed audience analysis techniques: Brian reveals what information you absolutely Must know before presenting to an audience. And this goes far beyond what you'd typically think about asking for.. many subtleties here re audience dynamics that are, in retrospect, things I should've been asking meeting planners for earlier. This alone is well worth knowing.
- Brian's world-class insights into what makes for a successful, well-received speech (like the "Eight Parts of a Keynote Talk" revealed on page 98). He's the world's top speaker, in my opinion, so getting all his thoughts down on paper like this is priceless. I will profit from Brian's tactics (thanks, Brian!), as usual.
- He reveals the "Qualities of Top Speakers", sharing what he's seen separates the best from everyone else (see page 132, on "The Highest Paid Speaker" for example).
and much more.
What was a pleasant surprise was, I thought I'd read it all, seen it all and that there was very very little anyone could reveal to me about public speaking that I hadn't already done, seen on video, or read in a book. And Brian came through and overdelivered by putting together very advanced (as well as new) topics in this book, which after reading, gave me a lot of "ah hah" insights, that I will leverage in my public seminars and online videos.
This is one of my favorites of all of Brian's books I've gotten over the years.. (also I recommend Brian's 2 DVDs on the topic, they're superb.. this book extends and adds to what he has in his DVDs, with more details).
Brian's personal productivity never ceases to astound me - and his clear, easy-to-profit by techniques. I'm such a fan, because using what I've learned from Brian has helped me achieve so much, in service of so many.
If you speak (this means Anyone - managers, speakers, trainers, sales professionals), which we all do - I highly recommend this immensely readable, ultimately successful book as a "must have" for your personal development. A+++
Ken Calhoun, Pres.