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Software Product Management and Pricing: Key Success Factors for Software Organizations (Englisch) Gebundene Ausgabe – 15. Januar 2009

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Produktbeschreibungen

Pressestimmen

From the reviews:

"These two seasoned practitioners have masterfully distilled the essence of the software business and the art and craft of the increasingly important and challenging field of software product management. Worthwhile to any who want an appreciation of the evolving world of product management, seasoned veteran and new entrant alike."

Richard Campione, Senior Vice President, Business Suite Solution Management & CRM On Demand, SAP, Germany/USA

"Mr. Kittlaus and Mr. Clough have used their considerable knowledge and experience to succinctly lay out the value chain that is essential to the development of a financially healthy software company. If you want to understand how to turn software technology into a long-term profitable company this is the book to read."

Paul Kaplan, Vice President, Worldwide Enterprise Software Sales, Software Group, IBM, USA

"This book on Software Product Management and Pricing is the first book that treats the business of software in a systematical way. Although software products were already shipped in the seventies of the last century, there are hardly any books providing an overview of all issues a company faces when playing a role in this industry. Product management and pricing are key processes, and this book informs the reader of the essentials. It is a must-read for anyone involved in software products, be it in business or in research."

Prof. Dr. Sjaak Brinkkemper, Information and Computing Sciences, Utrecht
University, Netherlands

"This compendium covers all facets of the software business using the advanced professionalism of the industry's global players as its standard. The authors have managed to combine professional accuracy with helpful practical examples and valuable references for further reading. Highly recommended, in particular for managers in corporate IT and software vendor organizations!"

Wilhelm Gans, CTO, DSV Group (German Savings Banks Organization), Germany

"A comprehensive book on best practices for software product management and pricing. It provides a deep insight into strategy and tactics of software organizations in a time of growing complexity and new challenges like Software as a Service."

Udo Hertz, Director of Information Management Development, IBM Germany Research & Development, Germany

"Software is big business to the largest of the information technology companies. … Kittlaus and Clough frame their topics with considerable insight. … written for practitioners that work with or are responsible for software product management and pricing. Kittlaus and Clough have shared their points of view in a well-structured, easy-to-read format. … The authors added job descriptions for the software product management role and software pricing manager, which are very helpful in distinguishing these roles from others that may be or sound related." (Brian D. Goodman, ACM Computing Reviews, May, 2009)

Autorenkommentar

What expert readers say about "Software Product Management and Pricing":

"These two seasoned practitioners have masterfully distilled the essence of the software business and the art and craft of the increasingly important and challenging field of software product management. Worthwhile to any who want an appreciation of the evolving world of product management, seasoned veteran and new entrant alike."

Richard Campione, Senior Vice President, Business Suite Solution Management & CRM On Demand, SAP, Germany/USA

"Mr. Kittlaus and Mr. Clough have used their considerable knowledge and experience to succinctly lay out the value chain that is essential to the development of a financially healthy software company. If you want to understand how to turn software technology into a long-term profitable company this is the book to read."

Paul Kaplan, Vice President, Worldwide Enterprise Software Sales, Software Group, IBM, USA

"This book on Software Product Management and Pricing is the first book that treats the business of software in a systematical way. Although software products were already shipped in the seventies of the last century, there are hardly any books providing an overview of all issues a company faces when playing a role in this industry. Product management and pricing are key processes, and this book informs the reader of the essentials. It is a must-read for anyone involved in software products, be it in business or in research."

Prof. Dr. Sjaak Brinkkemper, Information and Computing Sciences, Utrecht University, Netherlands

"This compendium covers all facets of the software business using the advanced professionalism of the industry's global players as its standard. The authors have managed to combine professional accuracy with helpful practical examples and valuable references for further reading. Highly recommended, in particular for managers in corporate IT and software vendor organizations!"

Wilhelm Gans, CTO, DSV Group (German Savings Banks Organization), Germany

"A comprehensive book on best practices for software product management and pricing. It provides a deep insight into strategy and tactics of software organizations in a time of growing complexity and new challenges like Software as a Service."

Udo Hertz, Director of Information Management Development, IBM Germany Research & Development, Germany



In diesem Buch

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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Die hilfreichsten Kundenrezensionen

3 von 3 Kunden fanden die folgende Rezension hilfreich Von E. Gerke am 22. Februar 2009
Format: Gebundene Ausgabe
Das Buch ist ein wirklicher Mehrwert in Bezug auf Pricing im Bereich Software Product Management. Kein Author vor diesen beiden hat sich dieses Themas mit solcher "Objektivität" genähert und praktisch beschrieben. Ein sehr guter Leitfaden an dem sich einige IT Kollegen sicher ein Beispiel nehmen werden.
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Format: Gebundene Ausgabe
Mit seinem Buch "Software Product Management and Pricing" füllt
eine Lücke - und das sehr gut geschrieben.

Der strukturierte Aufbau hilft jederzeit, den Überblick zu bewahren.
Sehr gut ist, daß er in Kapitel 1 Begrifflichkeiten klärt und so
für den weiteren Fortgang Klarheit schafft. Das Glossary mit allen
Definitionen im Appendix D ist klasse und hilft locker darüber hinweg,
dass einige Begriffe auch erst in späteren Kapiteln definiert werden.

Sehr gelungen finde ich auch die Erklärungen in Kapitel 3 und 4, z.B.
das "Law of Increasing Returns". Er arbeitet hier sehr schön das
Software Ecosystem als Konzept heraus und kommt zu klaren Schlüssen wie
"In order to manage its partner network, a software vendor usually has
a partner management organization in parallel to its direct sales organization."
Das kann man genauso bei Unternehmen wie SAP, Software AG und vielen anderen
nachvollziehen.

Das alles ist kombiniert mit den konkreten Einblicken in den Alltag des
Software Business und überall blitzt die langjährige Erfahrung des Autors durch.

Seine Beobachtung, daß sich viele Firmen mit dem Thema Software Product Management beschäftigen müssen, ist naheliegend, da immer mehr Produkte auf Software zurückgreifen. Seine Einsicht, daß IT Abteilungen auch stärker in
Produkten und nicht in Customization denken müssen, betrifft nicht nur die
IT Abteilungen, sondern auch die Software-Hersteller, die grundsätzlich über
das Verhältnis zwischen Produktentwicklung und Customization nachdenken müssen.
Lesen Sie weiter... ›
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 2 Rezensionen
7 von 7 Kunden fanden die folgende Rezension hilfreich
Good coverage but lacks real life examples 24. Januar 2009
Von R. Prakash - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe Verifizierter Kauf
I like the compact form factor (200+ pages), easy writing style and good command of English (you won't find words like "gotten"). On the flip side only 1 of the 5 chapters is devoted to pricing (theory) and lacks real life pricing models as examples. There are two examples but not enough to give a product manager a feel for different pricing models for software. The remaining 4 chapters flow easily but spend too much time (in my opinion) on things like mainframes, SaaS, Gartner models when that coverage could have been better spent on sample MRDs, PRDs, methods for requirements gathering and activities that a real life product manager would have to do. The pricing chapter could have been vastly improved with some real life pricing models of how software is priced by the likes of IBM, Microsoft, VMware and cover things like pricing by processor, core, platform, usage, capacity etc...If the authors plan a 2nd rev I hope they take this into consideration.
4 von 4 Kunden fanden die folgende Rezension hilfreich
Product Manager and pricing done right 16. Juli 2009
Von B. Ottersgard - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
After 20 years as software Product Manager in the US and in Europe I find it wonderful that there is finally a book that brings structure and reason to this often chaotic profession. The book provides a very knowledgeable in-depth analysis of the current state of the software business, detailed descriptions of all the tasks of a software product manager, and those of a pricer, and it has lots of real-world examples from companies like Microsoft, Oracle, SAP, IBM and many others. If you are just starting to work as a software product manager or pricer, you will find a lot of value in the frameworks for both software product management and pricing. The frameworks show the full spectrum of these professions on just one page. If you are an experienced professional, there is a lot of methodological advice, a crisp perspective obviously derived from a wealth of experience in the software industry, plus a very comprehensive bibliography.
The authors manage to look at their subjects not only from the perspective of a software vendor, but also describe how this can be applied to corporate IT organizations in all industries. I am not aware of any other book that covers these subjects to a comparable extent. In fact I do not think that there are many other publications on software pricing since I know that the major software companies consider pricing as highly confidential, and do not allow their pricing managers to publish. If you are interested in software product management and pricing, you have to get this book. You will find it to be a greatly valued reference that you will go back to again and again and again and even if you do not intend to establish yourself as a software product manager or pricer in your company. In this book you will also learn how software vendors think and act - great knowledge before negotating with any of them.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.