Socialnomics: How Social Media Transforms the Way We Live and Do Business: Amazon.de: Erik Qualman: Englische Bücher

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Erscheinungstermin: 8. September 2009

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.
* Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
* Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
* A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
* Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future

Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.

Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.
* Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain
* Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites
* A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it
* Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm

Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

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Produktbeschreibungen

Klappentext

Social Media.

Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing the way consumers and companies communicate and interact with each other.

Welcome to the world of Socialnomics-where consumers and the societies they create online have a profound influence on our economy and the businesses that operate within it. Online word of mouth and the powerful influence of peer groups have already made many traditional marketing strategies obsolete. Today's best businesses and marketers are learning to profitably navigate this new landscape.

Brands can now be strengthened or destroyed by the use of social media. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day. But savvy companies are using online networking sites as massive focus groups and as an efficient means of communication with consumers. If social media isn't a part of your business strategy, you've already fallen behind the curve-and your competition.

In Socialnomics, Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media platforms.

Social media will continue to change the way businesses market products and how consumers and businesses interact with each other. If you're a marketer or business owner, the big question is whether you'll keep up with those changes. Socialnomics is an essential resource for anyone who wants to understand the implications of social media, and how to tap its power to increase sales, cut marketing costs, and communicate directly with consumers.

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Praise for Socialnomics

"People with a passion for something can be infectious.It's obvious that Erik Qualman's passion is social media."
-Dan Heath, New York Times bestselling author of Made to Stick

"Qualman makes a powerful case that social media has forever changed theway we live and do business. Socialnomics helps make sense of it all."
-Dr. Stuart Levy, Professor, George Washington University

"In Socialnomics, Qualman brilliantly prescribes that the key to social mediasuccess is doing rather than deliberating. This is a must-read for anyone trying to leverage the social graph rather than be squashed by it."
-Steve Kaufer, CEO, TripAdvisor

"Social media isn't just for the next generation-it's for everygeneration. Whether you're an entrepreneur, a media professional,a college student, or a mom, social media will shape your future.Don't be overwhelmed by it; read Qualman's book instead."
-Jane Wooldridge, award-winning journalist,The Miami Herald

"The social media revolution has raised new and important questions and isnow interwoven into our lives. Whether you are an executive, a parent, or abasketball coach, Qualman's Socialnomics is a great guide for these issues."
-Tom Izzo, Head Basketball Coach, Michigan State University

"Social media is one of the most popular activities online today, offeringopportunities for both businesses and individuals to connect with a new audience. Qualman's book, Socialnomics, helps readers understand this behavior."
-Chris Maher, President, Hitwise

"Marketing is experiencing a profound paradigm shift. In the old paradigm,marketers controlled the conversation with consumers through commissionable media-television, radio, newspapers, and magazines. In the new paradigm, marketers risk being marginalized in the electronic dialogue now taking place in real time. Erik Qualman's Socialnomics offers valuable insights that will aid marketers in regaining some control in the perplexing world of modern communication."
-Dr. Eli Cox, Marketing Department Chair, McCombs School of Business

"Erik Qualman has a very bright future."
-Angelo Pizzo, award-winning writer and producer of Hoosiers and Rudy

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4.0 von 5 Sternen It's All About a People-driven Economy, Stupid 22. November 2009

Von S. Schulze-Ketelhut

Format:Gebundene Ausgabe

Social media and microblogging are having a massive impact on the social and economic world. Eric Qualman has written a well-structured book that makes sense of the multitude of changes taking place, arguing that they will benefit consumers and quality-oriented companies and products alike. With millions of individuals connecting on social media quicker than ever before, a paradigm shift is already underway both in the social sphere as well economically.

From a social point of view, with increased transparency, it is not only the kids of the "Glasshouse generation" (sic) that are growing up with a new set of rules. Everyone in the social media age is more transparent. However, in Qualmans view, this should not necessarily be regarded as a risk or threat to the individual"s privacy. Quite contrary, people should take on the responsibility for working on their own brand (status updates etc.). Who you associate with and how you are embedded within a network will say more about yourself than any data you might enter yourself into your social media profile. The potential downside is that "what happens in Vegas stays on YouTube". So we will have to start living our lives more responsibly, which will, according to Qualman, benefit society as a whole. He assumes that the rise of social media brings about the "Death of Schizophrenia": We will all lead our lives more responsibly and try to avoid any behaviour that could leave us with posted pictures of ourselves wearing beer bongs on Facebook.

This will in turn result in extra curricular activities becoming more popular (music, theatre, organized sports) because they provide alternative release mechanisms.... In the context of social media impact on the social realm, Qualman also gives the example of status updates on social media summing up the activities of a month, so as to enable the author to review his activities at the end of the month, assessing "life every minute", thus eliminating "unfruitful activities" by taking "real-time inventories of their lives and answering the age-old question "What am I doing with my life?". In my personal opinion, it is in this section of the book that one wonders if the author has a perception of social interaction that is somewhat detached from reality, or "Socialnomics"-biased.

However, on the economics side, Qualmans "Socialnomics" is a superb account - and prediction - of how social media changes the way businesses and customers communicate and interact. Basically, in a Socialnomics world, interconnected, constantly growing communities exchange information about products and services in realtime. Clever companies "harness the power of the social graph", engaging in the conversation instead of trying to channel and prevent it. Old-fashioned one-to-many communication and the classic 30-second TV spot have become an anachronism. The marketer's philosophy of today involves listening and responding to customer needs, handing over a certain amount of control over the brand, and in doing so letting customers market the product within their community much more efficiently than ever before. ("Be more like Dale Carnegie and less like David Ogilvy: Listen first, sell second") Brand budgets are more and more moving towards digital channels, mostly because of the fact that the customers have moved there ("Fish where the fish are"). Here, advertising will be less and less about campaigning and more and more about conversation. By listening attentively, companies can identify their own flaws regarding product portfolio, pricing or any other aspect of their business, and react quickly. If we all embrace social media rather than fight it, it will be to the advantage of the customer, result in greater business opportunity for those with the right ideas and high quality products, and benefit society as a whole. A "no strategy" is not an option anymore, anyway. See rapidly declining revenues of newspapers and the music industry.

A well-written summary of the social media revolution so far (2009) that has taken Web 2.0 to the next level. And of which we have only just seen the beginning. Lesen Sie weiter... ›

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2.0 von 5 Sternen "stuck in the middle" 14. April 2011

Von Suse

Format:Taschenbuch

Das Grundproblem, welches ich mit diesem Buch hatte, lässt sich am besten mit der Frage zusammenfassen, die sich mir nach 281 Seiten "socialnomics" immer noch stellt: "Wer ist eigentlich die Zielgruppe dieses Buches?"

Für absolute Neulinge in der social media Thematik ist es meiner Meinung nicht geeignet, da die Informationen wenig strukturiert sind und ein gezieltes Nachschlagen (z.B. was ist Twitter überhaupt? wie funktioniert es?) erschwert wird.
Alle anderen (und das wird die große Mehrheit potentieller Leser sein) finden in socialnomics nicht viel neues. Für wissenschaftliche Arbeiten ist es meiner Meinung nach nicht geeignet. Auch wirken viele der Zahlenbeispiele und zitierten Studien aus dem Zusammenhang gerissen bzw. haben fehlende Quellenangaben.

Inhaltlich betrachtet ein ganz klarer Fall von "stuck in the middle" - wird keiner Zielgruppe wirklich gerecht.

Die hochrepetitiven Beispiele, der etwas eintönige Schreibstil und die an den meisten Stellen vorherrschende "Hurra-Mentalität" machen es im übrigen schwer, es an einem Stück zu lesen ohne gegen Ende permanent die Augen zu verdrehen. Klar, jeder Autor hat Lieblingsfloskeln, aber nach gefühlten 200 mal "need to embrace social media" wurde es schon etwas nervig.

2 Sterne gibt es dennoch, da der Autor eine gewisse Kompetenz an den Tag legt und da ich zu diesem Thema schon weitaus schlechtere Bücher gelesen habe.

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3.0 von 5 Sternen easy to read short summary of the social development 2.0 23. M�rz 2010

Von V. Basar

Format:Gebundene Ausgabe

this book is easy to read and illustrates the development of the web2.0 pretty good with examples.
But after a while it seems to me more like an advertisment for socialmedia etc.
In any case I recommend this book cause it shows you the touchpoints of social media so you can
make use of it.

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2.0 von 5 Sternen absolute Enttäuschung 11. Oktober 2010

Von Felix Thiel

Format:Gebundene Ausgabe

Da das Buch aus 95% Marketinggeschwurbel besteht und meist nur die immergleichen Phrasen der Social-Media-Berater wiederholt, war dieses Werk eine absolute Enttäuschung. Zwei Sterne gab es für die wenigen, guten Gedankenansätze und Diskussionsgrundlagen. Damit reiht sich das Werk in eine ganze Liste amerikanische Autoren ein, die mit dem Aufschreiben von Gedanken 'statt mit Faktenwissen, Recherche oder Innovationsgeist versuchen, neue Themenbereiche zu erschließen.

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