Having read many investment guides, worked in numerous offices specializing in pension, 401(k) and IRAs and being a proud liberal, I really didn't expect I had much to learn when it came to socially responsible investing. First of all, I'd assumed, wrongly, that socially responsible investing is only something lefties like me engage in. Logue squashes this idea with a plethora of information for the religious and/or conservative investor. I also had not seen corporate governance as something that would fall in the realm of "socially responsible" but Logue quickly changed my opinion on that, as well. In fact, her information on corporate governance is perhaps the most compelling part of the book (at least for nerdy old me).
Logue doesn't pull any punches though. Time and time again she demands we do our research (of course she shows us how)-- no easy shortcuts there. Her information doesn't pretend that your hard earned money will, in itself, have any impact on society. That our individual actions will force an overpaid incompetent executive out, or force a board to demand full disclosure and meaningful audits. She even warns of micro-finance's inadequacies while extolling its virtues.
That's another thing Logue doesn't do: She doesn't mix charity with business. She points out time and again that socially responsible investing is INVESTING, and that if an investment isn't producing profit with its good works then it isn't a good investment. She also warns us off falling into the trap of letting a corporate publicity campaign mask the terrible things they may be doing elsewhere, or, conversely, punishing a company for the sins of its past despite what changes it may have gone through in the years since.
Logue's book is packed with information that, no matter your point of view, you will find useful in using to pursue a PROFITABLE investment strategy that will allow you to sleep soundly at night.