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Tauschen Sie jetzt Social BOOM!: How to Master Business Social Media to Brand Yourself, Sell Yourself, Sell Your Product, Dominate Your Industry gegen einen Amazon-Gutschein in Höhe von EUR 2,85 ein - einlösbar für Tausende von Artikeln bei Amazon.de. Entdecken Sie mehr eintauschbare Bücher im Bücher Trade-In Shop. Bitte beachten Sie die Teilnahmebedingungen.
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“SOCIAL MEDIA IS THE NEW COLD CALL.”
--Jeffrey Gitomer
Business social media is the best, least expensive, most direct way of communicating with your customers to be discovered in the last 100 years. By taking complete advantage of Facebook, LinkedIn, Twitter, and YouTube, you can promote and propel your business beyond the next level, beyond your competition, and beyond the economy. Now is not the time to go slow. Now is not the time to worry about a few negative comments from customers. Now is the time to capitalize on the opportunity, crush your competitors, and become the market leader. Business social media will build your brand, your reputation, and your bank account. Do not start tomorrow. Start TODAY!
"What’s your company’s social media policy? Probably shortsighted. Business social media, or social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it’s a global business phenomenon and a revenue generating phenomenon."
--Jeffrey Gitomer
I am social. Business social. I understand how to attract, engage, and connect on Facebook, LinkedIn, Twitter, and YouTube.
This book is all about how you can do the same. It’s my voice, my experience, and my knowledge. In the spirit of social media, I have asked a few select authors to share their wisdom, ideas, and success.
Many people (maybe you) are not aware of the power and the opportunity that business social media presents. This book lays it bare with concepts, strategies, and how-tos.
Like my other books, Social BOOM! is short, sweet, and all meat.
Jeffrey Gitomer Sings the Praises of Business Social Media:
Social BOOM! is the conversion from social media to business social media.
Social BOOM! defines the moment when you discover that your efforts are paying dividends by attracting, engaging, and connecting.
Social BOOM! describes the feeling you have when you gain a new customer based on your value messaging and hard work to make yourself known to others in the social media world.
Social BOOM! occurs when attraction meets value.
Social BOOM! is the by-product of all your other marketing and promotional efforts.
Social BOOM! is the outcome you’ll discover when your followers tell others to follow you and buy from you.
Social BOOM! is the answer to the cold call.
Social BOOM! is money in the bank. Your bank.
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I first heard of Gitomer in 2004 when I was working down in Charleston, SC for a nonprofit fundraising-consulting firm. The lead consultant loved getting Gitomer's "Sales Caffeine" ezine and clicking through to the sales rants Gitmer penned and starred in. David would holler into my office and say: You gotta check out Gitomer on this rant. I'll have to admit some of those rants were pretty commical.
Now, about the book at hand. I'm a tough grader when it comes to social media books these days. I've read a ton of them (and posted reviews for some) and there rarely is much worth reading printed these days. Social Boom is better than most, though. Not because the book is particularly enlightening. No, because it is NOT all that enlightening. What makes this book different is the author has written a book about what he does with regard to social media. And he has been pretty successful with it I might add. I recommend you read the book, but more importantly you should study everything the author has done online to build his Internet presence. It's all there to be found, looked at, studied, analyzed, and interpretted. It's the combination of the book and the author's online presence that make the book worth something.
Gitomer is basically a sales trainer who has become an expert at self-promotion. I suspect his bread and butter money come from large corporations that hire him to do in-house sales training sessions. He's a public speaker, an author, and in my humble opinion a digital video star. Does he really provide value like he claims? Not really. He's a mouthpiece and an entertainer. But that is what self-promotion is all about.
The core to Gitomer's self-promotion empire is a basic Web site, an ezine mailing list, You Tube videos, and his books. The linkedin, twitter, and facebook are all add-ons. Linkedin is a nice place to look for prospects. It might be a good place to find CEOs who can pay for sales training. Twitter is just a mini ezine mailing list. And facebook, that's a joke unless you are looking for business in Africa or some other 3rd world country. 4 stars!
PS. I don't think Gitomer would be nearly as successful at what he does if he did not write, produce, and star-in his You Tube videos. I think if you took his videos out of the mix he would not have nearly as much to talk about in this book as he does. Having said this, I thought the book should have had more on how to write, produce, and upload videos into You Tube. He doesn't go into much detail about that and without that you won't have the success that he has had.
If I could get my money back, I would. You can find more useful information free on the Internet by searching for "business social media" and "social media marketing".
You've heard of books that you can't put down; well this one you can't pick up. The information is nothing that one couldn't get from a FAQ or a Google search & it's full of guest contributors that don't really offer anything. In addition, it's a boring read.
It has no real bite or substance. That said, I'm hoping his upcoming "The Little Book of Leadership" is better!
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