- Taschenbuch: 288 Seiten
- Verlag: Princeton Architectural Press (1. Dezember 1999)
- Sprache: Englisch
- ISBN-10: 1568981988
- ISBN-13: 978-1568981987
- Größe und/oder Gewicht: 23,9 x 18 x 2,8 cm
- Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen Alle Rezensionen anzeigen (2 Kundenrezensionen)
- Amazon Bestseller-Rang: Nr. 398.049 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Kurzbeschreibung
Steve Tolleson's approach to design might best be described as scientific: it involves relentless research in which every element of a project—down to its letterforms—is subject to rigorous study through almost imperceptible permutations. The end results of this process are designs that are meticulously executed, sometimes cerebral, but never without emotion and wit.
Soak Wash Rinse Spin investigates the cycles of the Tolleson Design creative process through a textual and graphic layering of information involving four phases: research (the intake of as much information as they can gather), collaboration (with the client and with the other members of the creative team), visual exploration (the workbook process, which includes refinements and the examination of multiple options), and environmental influences (consideration of the ultimate purpose of the solution).
Soak Wash Rinse Spin investigates the cycles of the Tolleson Design creative process through a textual and graphic layering of information involving four phases: research (the intake of as much information as they can gather), collaboration (with the client and with the other members of the creative team), visual exploration (the workbook process, which includes refinements and the examination of multiple options), and environmental influences (consideration of the ultimate purpose of the solution).
Synopsis
Tolleson Design, located in San Francisco since its inception in 1984, produces corporate and product identity, annual reports, Web and interactive design, packaging, and environmental graphics for a client base that includes Nike, Kodak, Microsoft, and Virgin Interactive. Steve Tolleson's approach to design might best be described as scientific: it involves relentless research in which every element of a project - down to its letterforms - is subject to rigorous study through almost imperceptible permutations. The end results of this process are designs which are meticulously executed, sometimes cerebral, but never without emotion and wit. This is an investigation of the cycles of Tolleson Design creative process through a textual and graphic layering of information involving four phases: research (the intake of as much information as they can gather); collaboration (with the client and with the other members of the creative team); visual exploration (the workbook process, which includes refinements and the examination of multiple options); and environmental influences (consideration of the ultimate purpose of the solution).
In diesem Buch
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Einleitungssatz
When we began discussing this project with Princeton Architectural Press, I wanted the book to do several things Among them, i wanted to illustrate what actually goes on my studio especially in terms of our particular working environment and process, I wanted to provide real insights into how we work and the types of issues we deal with that affect a project-things like the mix of communication goals, the corporate culture, concepts, and ideas of our clients, or the affects of a given medium. Lesen Sie die erste Seite
Buchdeckel | Inhaltsverzeichnis | Auszug | Rückseite
When we began discussing this project with Princeton Architectural Press, I wanted the book to do several things Among them, i wanted to illustrate what actually goes on my studio especially in terms of our particular working environment and process, I wanted to provide real insights into how we work and the types of issues we deal with that affect a project-things like the mix of communication goals, the corporate culture, concepts, and ideas of our clients, or the affects of a given medium. Lesen Sie die erste Seite
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1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
As an educator at Rutgers University and a Graphic Design studio owner, I pour over endless design books and rarely recommend one over another. This book is a rare exception. Not only is it visually engaging and well designed, it explains projects in a concise manner with the concept in mind, not mere style. It covers not only symbol application, but also interactive design, branding and signage to name a few of the wide-ranging applications it discusses. Tolleson Design exemplifies a unique studio style without appearing to be trendy and self-serving. While this book promotes one studio, it doesn't read a promotional book, but an inspiring set of visuals any Graphic Designer would gain insight from. This book contains more images than most annuals and the descriptions give other visual communicators insight into the process and concept. I highly recommend this book.
Format:Taschenbuch
Obwohl dieses Buch für ein Paperback einen recht stolzen Preis hat, kann ich es jedem Designer wärmstens empfehlen. Es ist eins dieser Bücher, die man gespickt mit Post-Its immer wieder hervorzieht auf der Suche nach Inspiration - es ist keines dieser hübschen bunten Bilderbücher, die man sich einmal anguckt and die dann auf ewig im Regal verstauben. Man findet fast alles in diesem Buch (ausser Webdesign), also Logoentwicklung, Packaging Design, Annual Reports und viel konzeptionelle Herleitung anstatt flashiges Eye-Candy. Der Tolleson-Stil ist so vielseitig, daß man nicht unbedingt merkt, dass alle Projekte aus der gleichen Designschmiede stammen und so zeitlos, daß man das Buch immer wieder hervorziehen kann ohne über mal ach-so-hippe Trends zu stolpern, die mitlerweile völlig out sind. Bisher habe ich noch kein vergleichbares Buch entdeckt, welches so viel kompakte Information liefert.
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67 von 68 Kunden fanden die folgende Rezension hilfreich
Inspiring and worth every cent
10. März 2000
Format:Taschenbuch
As an educator at Rutgers University and a Graphic Design studio owner, I pour over endless design books and rarely recommend one over another. This book is a rare exception. Not only is it visually engaging and well designed, it explains projects in a concise manner with the concept in mind, not mere style. It covers not only symbol application, but also interactive design, branding and signage to name a few of the wide-ranging applications it discusses. Tolleson Design exemplifies a unique studio style without appearing to be trendy and self-serving. While this book promotes one studio, it doesn't read a promotional book, but an inspiring set of visuals any Graphic Designer would gain insight from. This book contains more images than most annuals and the descriptions give other visual communicators insight into the process and concept. I highly recommend this book.
14 von 15 Kunden fanden die folgende Rezension hilfreich
The most practical coffee-table book I own
27. September 2000
Format:Taschenbuch
If I had to choose one book that best elucidates the problem (excuse me: the "challenge") of good graphic design - how to think about it, how to plan for it, how to execute it - this would be it.
The material on branding for Urban Outfitters and Liz Claiborne alone is worth the price of admission. The work under consideration pops, and the book itself shows you why - a particularly convincing pitch for the talents of the designers within.
If you can't afford to hire Tolleson Design, the best advice I can give you is buy this book and try to implement some of the ways of thinking and seeing it so clearly makes manifest.
13 von 16 Kunden fanden die folgende Rezension hilfreich
Worth its weight in gold
10. April 2001
Format:Taschenbuch
I am a book freak and buy books worth atleast ... in the area of graphic design, web design and experience design every month. My collection is really huge. But this book is outstanding and something totally different from what I have ever seen in last 6 years of my career. This book makes the process of design 100% science than art. This book gives you skills to build you design based on solid logic and still keep it looking good. Plus after having gone through this book I have learnt to get my work approved like never before, as I am able to really make my clients see the reason as to what I have done is correct. This gives me much more time to do better work, read and learn more. Do go in for it. You will never regret. Actually I have bought 3 copies of this book. One for my room, one for my toilet and one for my office. ...
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