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So Yesterday [Kindle Edition]

Scott Westerfeld
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From Booklist

Gr. 7-12. Like M. T. Anderson's Feed (2002), this hip, fascinating thriller aggressively questions consumer culture. Seventeen-year-old Hunter lives up to his name. A "cool hunter," he's paid by corporations to comb his native Manhattan in search of street style that could become the next new trend. Hunter meets and falls for fellow teen culture-watcher Jen, just before Hunter's boss mysteriously disappears. Jen and Hunter hold the most clues, and their wild, increasingly dangerous search uncovers a plot to subvert a consumer system that dictates what is cool. Readers may have trouble sorting through some of the plot's connections and anticonsumerist messages. But Hunter tells a captivating, suspenseful story about how product desire is created, using a first-person voice that is cynical ("magazines are just wrapping for ads") and precociously wise (he riffs on the origins of everything from the Internet to neckties) while remaining believably naive and vulnerable when it comes to girls. Teens will inhale this wholly entertaining, thought-provoking look at a system fueled by their purchasing power. Gillian Engberg
Copyright © American Library Association. All rights reserved

From School Library Journal

Grade 7-10–New York City is the backdrop for this trendy, often surreal novel with a message about the down-and-dirty business of inventing and marketing pop-cultural fads. Hunter Braque, 17, is part of a focus group that views advertisements for shoes. A product gets the nod if it is "skate," but it is more important to point out what might be "uncool." When the teen brings Jen to the next meeting, she spots uncool right away and lets Hunter's boss, Mandy, know. The next day, the woman tells Hunter that the client appreciated Jen's original thinking, and that their help is needed for a "big deal." Jen and Hunter quickly find themselves caught up in a strange turn of events when Mandy disappears. Their search for her begins in an abandoned building in Chinatown and leads to a wild, drunken party at the Museum of Natural History where people are viewing advertisements for a new shampoo. This is a somewhat entertaining story, but awkward phrasing throughout defeats the "coolness," and the scenes involving Hunter's epidemiologist dad slow down the plot. Readers will better appreciate the satire and humor about the consumer world in M. T. Anderson's Feed (Candlewick, 2002), in which the characters are far more realistic.–Kelly Czarnecki, Bloomington Public Library, IL
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.


  • Format: Kindle Edition
  • Dateigröße: 398 KB
  • Seitenzahl der Print-Ausgabe: 256 Seiten
  • Verlag: Razorbill; Auflage: Reprint (8. September 2005)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B002I1XS5S
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: #304.026 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Mehr über den Autor

Scott Westerfeld wurde in Texas geboren. Er studierte Japanisch, Spanisch und Latein und arbeitete unter anderem als Lehrer, Redakteur und Software-Designer. Seit einigen Jahren lebt er abwechselnd in Sydney und New York City und schreibt mit großem Erfolg Romane für Erwachsene und Jugendliche.
Foto privat: © Scott Westerfeld


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5.0 von 5 Sternen Trendy!!! 28. Mai 2007
Wo kommen die Ideen für neue Mode her? Wer erfindet die besten Trends? Der Leser von "So Yesterday" wird diese Fragen schnell benatworten können. Und außerdem einem wahren Krimi mitten in New York folgen. Denn wer hat Hunters Chefin entführt? Wie wird Hunter den Tätern auf die Spur kommen? Fragen und Spannung erwarten euch!

PS: Als Bonus wirst du lernen, wie man seine Schnürsenkel wirklich binden sollte! Ehrlich! Lies nach!
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf (beta) 3.8 von 5 Sternen  61 Rezensionen
26 von 33 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Richie's Picks: SO YESTERDAY 22. September 2004
Von Richie Partington - Veröffentlicht auf
Format:Gebundene Ausgabe
"The guy walking past was wearing a shirt five sizes too big (innovated by gangbangers to hide guns in their waistbands), shorts down below his knees (innovated by surfers to save their thighs from getting sunburned), and oversized shoes (innovated by skaters to save their feet from injury). Together all of these once-practical ideas made the guy look like he'd been hit by a shrink ray and was about to disappear into his clothes screaming, 'Help me!' in an ever-tinier voice."

Why did our ninth grader begin wearing pajama pants to school? Why, when she wears them, must the top of those pajama pants be folded over just so, to reveal the tag and the inside of the waistband? Why did Target start carrying rack after rack of pajama pants in dozens of patterns?

How about a couple of years ago, when all of the kids I knew began either buying peds or feeling compelled to fold their regular white socks down into their shoes so that no part was revealed to the public? Why did they begin to lace their shoes in a manner that caused the kids to fall out of them every fifth step (or to land on their faces if they actually tried running in them)?

Why, also a number of years back, did an army of girls begin wearing sweatshirts over only their arms?

It doesn't matter at which middle school I booktalk. Wherever I look, the kids will simultaneously begin making the same "fashion statement."

And does anybody really think that Britney, Madonna, Christina, or Beyonce themselves think up those looks that are eagerly copied by millions?

"One thing about being a Cool Hunter, you realize one simple fact: Everything has a beginning.

"Nothing always existed. Everything had an Innovator."

Hunter Braque is a Cool Hunter. Jen Jones is an Innovator. Their chance meeting in Manhattan's East River Park leads to a wild and intense three day roller coaster ride for the pair, and takes readers on a reality trip into the big stakes world of fashion fads and trends.

I'm no babe in the woods, myself. I'm a guy with a degree in Business, who once earned an "A" in Marketing as manager of the group that won that semester's computer-simulated car manufacturing competition. But I picked up all sorts of fascinating information while my eyes were glued to SO YESTERDAY. For instance, Hunter tells this story which actually ties in with those three days we follow Jen and him through New York City:

"Start with a mollusk, wind up with an empire.

"Sounds tricky, but the Phoenicians managed it about four thousand years ago. Their tiny sliver of a kingdom was wedged between the Mediterranean Sea and a vast desert: no gold mines, no olive trees, no amber waves of grain anywhere in sight. The only thing the Phoenicians had going for them was a certain species of shellfish, commonly found lying around down at the beach. These shellfish were tasty but had one problem--if you ate too many of them, your teeth turned purple.

"Naturally, most people were annoyed by this. They probably said stuff like, 'Those shellfish aren't bad, but who wants purple teeth?' and didn't think much more about it.

"Then one day an ancient Innovator got this crazy idea...

"Okay, imagine you live in Egypt or Greece or Persia back then and you're rich. You've got all the gold, olive oil, and grain you want. But all you ever get to wear is cloth robes that come in the following colors: light beige, medium beige, dark beige. You've seen the Bible movies: everyone's totally decked out in earth tones--that's all they had, that's all they could imagine having.

"Then one day along comes a boatload of Phoenicians, and they're selling purple cloth. Purple!

"Throw that beige wardrobe away!

"For a while purple is the thing, the biggest fad since that whole wheel craze. After a lifetime spent wearing sixteen shades of beige, everyone's lining up to buy the cool new cloth. The price is crazy high, partly due to demand and partly because it happens to take about 200,000 shellfish to make one ounce of dye, and pretty soon the Phoenicians are rolling in dough (actually they're rolling in gold, olive oil, and grain, but you get the picture).

"A trading empire is born. And talk about branding: Phoenicia is the ancient Greek word for 'purple.' You are what you sell.

"After a while, however, an interesting thing happens. The people in charge decide that purple is too cool for just anyone to wear. First they put taxes on purple cloth, then pass a law against the hoi polloi wearing purple (as if they could afford it), and finally make purple robes the sole property of kings and queens.

"Over the centuries this dress code becomes so widespread and so ingrained that even now, four thousand years later, the color purple is still associated with royalty throughout Europe. And all this because an Innovator who lived forty centuries ago figured he could make something cool out of the purple-teeth problem."

I've been a major fan and advocate of THE GOSPEL ACCORDING TO LARRY and FEED, two outstanding books that include themes of American consumer compulsion and overindulgence. SO YESTERDAY is one heck of a companion to both of these titles. Through Hunter and Jen's harrowing adventures amid abandoned buildings, fancy parties, electronic spy networks, and high tech double-crosses, readers will surely look in the mirror and wonder who is responsible for this week's "New Look."
4 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Scott Westerfeld's SO YESTERDAY 11. März 2006
Von Amazon Customer - Veröffentlicht auf
"Never give us what we really want. Cut the dream into pieces and scatter them like ashes. Dole out the empty promises. Package out aspirations and sell them to us, cheaply made enough to fall apart." ~ SO YESTERDAY

Cool is the new black. Oh nevermind. Scott Westerfeld's young adult novel SO YESTERDAY is a clever chase after what exactly is cool and who defines it, or (perhaps better said) who finds it. Teens either want to be told what is cool, or they want to tell the world what is cool. After all, everything cool had a beginning and a beginner, a starter, a creator, an innovator.

See, the world divides up nicely:

Trend Setters
Early Adopters
Laggards (aka Classicists).

Cargo pants...wide belts that don't go through any loops...gaucho pants...propeller hats (okay, so that never really caught on)...patches with safety pins...heelies...wife beaters...chained-up wallets...etc. Wrack your brain for the most obscure trend, and someone started that too.

Our friend Hunter is a trend setter in search of an innovator, and he finds one in standard, logo-exile Jen. And after he finds her, his weekend spirals into a frenzied flight from the anti-client (No, I'm not going to tell you about them) and a welcomed discovery of who he hasn't known he is. Until now. Until Jen.

Reviewed by Jonathan Stephens
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5.0 von 5 Sternen Original and hip 22. Oktober 2004
Von Teen Reads - Veröffentlicht auf
Format:Gebundene Ausgabe
Seventeen-year-old Hunter is aptly named. He's actually a "cool hunter" --- a Trendsetter whose job is to find "the latest thing" and make it a must-have for everyone. He meets Jen, a true Innovator (defined as the first person to do something totally new) when she dazzles him with her stylishly tied shoelaces. Hunter takes Jen to a focus group to watch a shoe commercial, where she gives such startlingly insightful comments that Hunter's boss, Mandy, asks them both to meet her in Chinatown to consult on a big deal.

Mandy doesn't meet Hunter and Jen, although they can hear her phone ringing ominously inside an abandoned building. The two make like action heroes (but bungling believably and humorously) to get into the building. Inside it's dark, but using the light from Hunter's cell phone, they find Mandy's phone, the most amazing shoes ever made --- and a frightening bald man who chases them. During their escape, Hunter loses his own phone.

So what's become of Mandy? The last picture taken on her phone is dark and blurry, and potentially horrible. Luckily Hunter's friend is a special effects computer expert. As they're deciphering the photo, Mandy's phone rings...and it's the sinister guy who chased them earlier. He has Hunter's phone and he may be a killer. How long will it be before he tracks down Hunter?

The action nabs readers instantly and tumbles them along. Hunter's biting and hysterical cultural insights invite serious contemplation (you may never look at a magazine or a logo the same way!) Characters are quirky and believable --- you have to love a main character who calls the public library's reference desk to learn how to tie a bow tie and can also discourse entertainingly on the history of the necktie. Add into the mix a bit of romance that manages to be simultaneously subtle and steamy.

In this story, if a trend is astoundingly original and hip, cool hunters give it the Nod. SO YESTERDAY is sooooo Nod-worthy.

--- Reviewed by Terry Miller Shannon (
3 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen So Yesterday 10. Oktober 2006
Kinder-Rezension - Veröffentlicht auf
Format:Gebundene Ausgabe
So Yesterday is an excellent book. If you love details and interesting twists and turns, this is the book for you. The main character is Hunter--he views commercials and looks for new fads in fashion, technology, anything. The he meets Jen, a risk taking innovator, he met her while taking pictures of her shoelaces. She leads Hunter on a wild goose chase to figure out where his missing boss went. When they find her phone, things really get interesting. This book is fast-paced so pay attention and remember every detail, it will come in handy later. This is one of the best books I read from Scott Westerfeld. I love how you never know what's going to come next. Im sure you will enjoy this book.
2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen The Best Review Ever....No Really, ever 2. März 2005
Von Angela Carr - Veröffentlicht auf
Format:Gebundene Ausgabe
I found this book So Yesterday an enthralling account of the "behind-the-scenes" part of consumerism. In many movies and books they have tried to explain and even mock this process, but none have suceeded with such greatness as Scott Westerfield did in this book. I feel that since so far i have shown my great enjoyment of the book, I must explain why i gave this story 4 stars and not the full 5. This is because although it is a great story and I would recomend it to anyone who likes mysteries, fiction, and appreciates a little humor about consumerism; I feel the story itself lacked a little bit of the passion that it takes for the reader to really relate and take comfort in the characters.
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