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Produktbeschreibungen
Kurzbeschreibung
Accessible overview of some of the ideas behind graphic design, which includes the work of over 300 designers from the USA, Europe and Japan. 630 colour 117 b/w illus.
Synopsis
This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.
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Kundenrezensionen
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Format:Taschenbuch
Although I think this book is an excellent source for creative encouragement, I wonder if the book is trying too hard to quantify something as intagible as creativity. Creativity is a boundless entity that resists any kind of logical or mathematical scrutiny. However, this book seems to try exceedingly hard to pull apart such a magical force in design and break it down into its simple components. I'm not saying that this attempt is "BAD"...I'm just saying its futile. After closing the book I didn't feel as if I gained any more enlightenment about creativity then before. What I did gain was the great joy of seeing so many incredible examples of how designers have taken seemingly impossible design problems and turning them into clever solutions THAT WORK! But Again, in spite of all the analytical chapters that preceed the example pages, you still look at many of the sample works shown and ask the inevitable question of "How did they think of that?" I don't believe there is a way to study, analyze or answer that question. The best thing to do is enjoy the work and stay inspired. BTW, at the end they have interviews with some of the greats such as Paul Rand and Micheal Beirut. I think many of the readers will enjoy their insight.
Format:Gebundene Ausgabe
A 'must have' for all design students. This clear and concise book is a feast of visual whit & humour. Well written, well presented & well funny.
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19 Rezensionen
21 von 21 Kunden fanden die folgende Rezension hilfreich
Think twice before buying!
20. August 2000
Format:Taschenbuch
If graphic design to you is pretty decoration and the latest cool font then this book is not for you...
However, if you want to gain the ability to apply witty and conceptual thinking to create communicative and memorable graphic images, then buy this book!
Concept and wit (two forgotten tools in the "computer first" design education in today's schools) can aid the designer in creating work that provokes the viewer to solve clues in his/her mind, sometimes resulting in a smile or "aha!" When this happens the graphic image leaves a lasting impression because the viewer has participated in it's closure.
Some may consider the contents of the book "old school." But good examples of wit and ideas are two things that will never go out of style!
17 von 18 Kunden fanden die folgende Rezension hilfreich
3.5 stars for a worthy referencial work
23. September 2003
Format:Taschenbuch
this book has an awesome collection of works by hot shot designers plus the 'receipe' for their displayed idea. this adds significant amounts of life and meaning and fun into this book. however, i cite it as a reference because most of the designed works in it are frozen in the past and will most likely need a rejuvenation process before long. the only timeless part in that book is the 'wit' section. this is something a designer must have to stay afloat in a continuously steeper competition. my rating goes for this only. again, 90% of the featured designs are the now dusty images of pentagram, the partners and the like. actual design doesnt look like this anymore. if that's what you're looking for, check out books by Metadesign, or Bruce Mau.
do i advice you to get this book? if you're a designer, YES because our past is a rough draft for a better future and there's no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
do i advice you to get this book? if you're a designer, YES because our past is a rough draft for a better future and there's no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
13 von 13 Kunden fanden die folgende Rezension hilfreich
Desert island book
24. Dezember 2003
Format:Taschenbuch
I've been doing (and reviewing) graphic design for three decades now, and this is the one book that I recommend every designer have on his or her shelf. Why? Because it not only contains some of the wittiest design from the last couple of decades, but it takes a good stab at explaining what made it witty in the first place. Interestingly, you quickly learn that what makes design witty is pretty much the same thing that makes it innovative. If you're intent on mastering the art of graphic design, or if, like Paul Rand, you just want to know what you're doing, this is your book. Personally, if I were stuck on a desert island and could only have one book, this would be it. A delight from start to finish.
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