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A Smile in the Mind: Witty Thinking in Graphic Design [Englisch] [Taschenbuch]

Beryl McAlhone
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13. August 1998 Design
This book explores so-called 'witty thinking' - arguably the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, and unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the intricate thought processes behind the apparently forward images. It shows how to make the case for witty solutions and, through a series of in-depth interviews with the world's top designers, suggests how to get inspiration. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a subtle lightness of touch, it offers designers a friendly read, a helpful sourcebook and a dynamic trigger for ideas.

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  • Taschenbuch: 240 Seiten
  • Verlag: Phaidon Press; Auflage: Revised & Updat. (13. August 1998)
  • Sprache: Englisch
  • ISBN-10: 0714838128
  • ISBN-13: 978-0714838120
  • Vom Hersteller empfohlenes Alter: Ab 13 Jahren
  • Größe und/oder Gewicht: 29 x 25,1 x 2 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 270.807 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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'Beautifully edited, lovingly and carefully compiled ... both intellectually and aesthetically stimulating. Oh, and it's funny too.' (Graphics International) 'This book keeps the fun coming. There are so many wonderful (and superbly reproduced) examples of sharp, deftly done pieces that the reader becomes greedy, devouring hit after hit.' (Print)


This text explores witty thinking, looking at clever ideas rather than funny drawing, and gathering together the best examples of graphic wit since the 1960s. Work is included from more than 300 designers in the US, Britain, Europe and Japan.

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3.0 von 5 Sternen A good source of inspiration 12. Juni 2000
Although I think this book is an excellent source for creative encouragement, I wonder if the book is trying too hard to quantify something as intagible as creativity. Creativity is a boundless entity that resists any kind of logical or mathematical scrutiny. However, this book seems to try exceedingly hard to pull apart such a magical force in design and break it down into its simple components. I'm not saying that this attempt is "BAD"...I'm just saying its futile. After closing the book I didn't feel as if I gained any more enlightenment about creativity then before. What I did gain was the great joy of seeing so many incredible examples of how designers have taken seemingly impossible design problems and turning them into clever solutions THAT WORK! But Again, in spite of all the analytical chapters that preceed the example pages, you still look at many of the sample works shown and ask the inevitable question of "How did they think of that?" I don't believe there is a way to study, analyze or answer that question. The best thing to do is enjoy the work and stay inspired. BTW, at the end they have interviews with some of the greats such as Paul Rand and Micheal Beirut. I think many of the readers will enjoy their insight.
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5.0 von 5 Sternen a bible for whitty thinking 4. November 1999
Format:Gebundene Ausgabe
A 'must have' for all design students. This clear and concise book is a feast of visual whit & humour. Well written, well presented & well funny.
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Amazon.com: 4.3 von 5 Sternen  21 Rezensionen
22 von 22 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Think twice before buying! 20. August 2000
Von Glenn Sakamoto - Veröffentlicht auf Amazon.com
If graphic design to you is pretty decoration and the latest cool font then this book is not for you...
However, if you want to gain the ability to apply witty and conceptual thinking to create communicative and memorable graphic images, then buy this book!
Concept and wit (two forgotten tools in the "computer first" design education in today's schools) can aid the designer in creating work that provokes the viewer to solve clues in his/her mind, sometimes resulting in a smile or "aha!" When this happens the graphic image leaves a lasting impression because the viewer has participated in it's closure.
Some may consider the contents of the book "old school." But good examples of wit and ideas are two things that will never go out of style!
15 von 15 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Desert island book 24. Dezember 2003
Von martin neumeier - Veröffentlicht auf Amazon.com
I've been doing (and reviewing) graphic design for three decades now, and this is the one book that I recommend every designer have on his or her shelf. Why? Because it not only contains some of the wittiest design from the last couple of decades, but it takes a good stab at explaining what made it witty in the first place. Interestingly, you quickly learn that what makes design witty is pretty much the same thing that makes it innovative. If you're intent on mastering the art of graphic design, or if, like Paul Rand, you just want to know what you're doing, this is your book. Personally, if I were stuck on a desert island and could only have one book, this would be it. A delight from start to finish.
17 von 18 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen 3.5 stars for a worthy referencial work 23. September 2003
Von torquemada - Veröffentlicht auf Amazon.com
this book has an awesome collection of works by hot shot designers plus the 'receipe' for their displayed idea. this adds significant amounts of life and meaning and fun into this book. however, i cite it as a reference because most of the designed works in it are frozen in the past and will most likely need a rejuvenation process before long. the only timeless part in that book is the 'wit' section. this is something a designer must have to stay afloat in a continuously steeper competition. my rating goes for this only. again, 90% of the featured designs are the now dusty images of pentagram, the partners and the like. actual design doesnt look like this anymore. if that's what you're looking for, check out books by Metadesign, or Bruce Mau.
do i advice you to get this book? if you're a designer, YES because our past is a rough draft for a better future and there's no use denying it. amateurs and computer-only freaks will not find this book helpful at all.
11 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Must Have 7. August 2000
Von Ein Kunde - Veröffentlicht auf Amazon.com
"Smile in the Mind" is the probably the best design book that I own. It goes beyond grids and "pretty pictures" to show you design that thinks and involves the viewer. It's informative and inspiring. Also, the text is as interesting as the many examples displayed, a rarity for design books.
12 von 13 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Classic Witty Graphics with Explanations 11. Oktober 2004
Von T SANTOSO - Veröffentlicht auf Amazon.com
This is a big nice books with tons of witty graphics. If you love humor and grahic you will love this one, but if you are a serious designer and wit is not your cup of tea, then you should skip this. The explanation is clear and it gives you the idea behind the graphics. I love creativity books, and i do creativity seminars, I also run a graphic/multimedia design company, so i might be a bit bias, but i highly recommend people who like to smile and laugh a lot, AND love enjoyable graphics to buy this book. This is a bit out dated, but still very fresh to those who has never seen it. 5 Parts in all: The case of With explaining the concept of WIT, different type of wit, items that use wit, business application, witty designers. A nice sunbath in the beach of Bali, a cup of fresh coconut drink and a book like this would make life worth living ;-).
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