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Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgement and decision-making that first were undertaken at Jerusalem's Hebrew University some 30 years ago. In Why Smart People Make Big Money Mistakes, Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. "We believe that by identifying the psychological causes behind many types of financial decisions," they write, "you can effectively change your behaviour in ways that will ultimately put more money in your pocket and help you keep more of what you already have." --Howard Rothman, Amazon.com
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Amazon.com
Why do so many otherwise rational individuals make irrational decisions when it comes to money? Financial journalist Gary Belsky and Cornell University psychology professor Thomas Gilovich contend the answers can be found--and the deficiencies remedied--with help from a relatively new science called behavioral economics. Still largely unknown outside academic circles, the field can be traced to research on the impact of rewards and punishments on human judgment and decision- making that first were undertaken at Jerusalem's Hebrew University some 30 years ago. In Why Smart People Make Big Money Mistakes , Belsky and Gilovich update this pioneering work and show readers how to understand exactly why they invest, spend, and save as they do. More importantly, using examples that everyone can identify with and language that anyone can understand, the authors offer dozens of workable suggestions that can help readers manage their money better. "We believe that by identifying the psychological causes behind many types of financial decisions," they write, "you can effectively change your behavior in ways that will ultimately put more money in your pocket and help you keep more of what you already have." --Howard Rothman
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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By the third day of their honeymoon in Las Vegas, the newlyweds had lost their $1,000 gambling allowance. Lesen Sie die erste Seite
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By the third day of their honeymoon in Las Vegas, the newlyweds had lost their $1,000 gambling allowance. Lesen Sie die erste Seite
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8 von 8 Kunden fanden die folgende Rezension hilfreich:
4.0 von 5 Sternen
Guter Primer für Behavioral Finance,
Von Reinisch, Timm "Sprechkultur Kommunikationsge... (Hamm, Deutschland) - Alle meine Rezensionen ansehen (REAL NAME)
Rezension bezieht sich auf: Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics: Lessons from the New Science of Behavioural Economics (Taschenbuch)
Belsky und Gilovich geben in diesem Buch eine sehr gut zu lesende Übersicht ueber die wichtigsten Erkenntnisse der Behavioral Finance, dabei scheuen sie auch nicht davor zurück, die wichtigsten wissenschaftlichen Veröffentlichungen zu nennen. (zB. Odean) Sehr hübsch anschaulich wird das ganze durch die zahlreichen Fallbeispiele zum selbst ausprobieren. Wobei die Autoren allerdings im Kapitel 5, ueber Anchoring, in einem Beispiel ziemlich böse selbst auf den beschriebenen Effekt hereinfallen, das kostet einen halben Stern. Negativ fällt auch auf, dass die Anlageratschläge stellenweise etwas unreflektiert wirken, auf dieser Ebene präsentieren die Autoren dann doch eher die Weisheit der Binse. Trotzdem: Gutes Buch, zu einem reellen Preis.
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4 von 4 Kunden fanden die folgende Rezension hilfreich:
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Nonrational Economics Explained,
Von Donald Mitchell "Jesus Loves You!" (Thanks for Providing My Reviews over 110,000 Helpful Votes Globally) - Alle meine Rezensionen ansehen (TOP 500 REZENSENT)
Rezension bezieht sich auf: Why Smart People Make Big Money Mistakes--and How to Correct Them: Lessons from the New Science of Behavioral Economics (Gebundene Ausgabe)
People don't act like computers when making economic decisions. This book is full of examples that show why people make miseconomic decisions. The basic point is that we have rules of thumb learned in daily life that we apply to economic decisions, and the results are costly.This book reminds me of Robert Cialdini's excellent book, Influence, that explains the psychological biases that harm us as consumers and how to protect ourselves against unethical sellers. If you read and apply them both, you will have much more prosperity in your life. Here are some examples: We are all more careful about saving money in some areas than in others. For instance, I'll go to great lengths to save money on air travel, but frequently buy expensive wines in restaurants (not a great value). Most of us are more concerned about avoiding losses than in making gains. This often translates into holding stocks with losses, rather than selling them, even if there is not much chance of a rebound. I know I'm guilty of this. Another example is assuming that we have knowledge that we really don't have. Someone who is good in math may not take the time to mathematically evaluate the choices. For instance, a 15 year mortage on your home is only a little more costly per month than a 30 year mortgage. The different in the cost of the total interest you pay is enormous, yet almost everyone gets a 30 year mortgage. Almost everyone has the skill to compare the two choices, but few take the time to do so. This kind of stalled thinking can be irresistible, and your wallet will inevitably be lighter as a result. When you discover that you have a weakness in one of these areas, you can then be more cautious in avoiding your biases in the future. This book is very helpful in this regard because each chapter explore one bias and begins with a question to test your instincts. In answering that question, you will probably find (if you are like me) that you make the wrong choice. This book will return its cost in time and money hundreds of times over the rest of your life. Be sure to read and apply it! Helfen Sie anderen Kunden bei der Suche nach den hilfreichsten Rezensionen
2 von 2 Kunden fanden die folgende Rezension hilfreich:
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Frustrating, but an easy read, and covers the concepts,
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Rezension bezieht sich auf: Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics: Lessons from the New Science of Behavioural Economics (Taschenbuch)
The book covers a number of phenomena related to "mental accounting" (the tendency to treat money differently depending on its source) and prospect theory (differences in the pain of loss versus the please of gain, for the same amount). It's a very easy read, although the offered explanations for investment and spending behavior seem self-contradictory at times--they explain both why people hold on to a dog too long, and why people sell out of an investment too soon. For a brief, pleasant introduction to behavioral economics, this book is not bad.
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