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Produktbeschreibungen
Kurzbeschreibung
Edward de Bono applies lateral thinking as a way of simplifying things in an increasingly complex world.
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Über den Autor
Edward de Bono invented the concept of lateral thinking. A world-renowned writer and philosopher, he is the leading authority in the field of creative thinking and the direct teaching of thinking as a skill. Dr de Bono has written more than 60 books, in 40 languages, with people now teaching his methods worldwide. He has chaired a special summit of Nobel Prize laureates, and been hailed as one of the 250 people who have contributed most to mankind. Dr de Bono's titles include classic bestsellers such as Six Thinking Hats, Lateral Thinking, I Am Right You Are Wrong, Teach Yourself How To Think, Teach Your Child How To Think, and Simplicity - all now re-issued by Penguin. www.edwdebono.com
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9 Rezensionen
12 von 12 Kunden fanden die folgende Rezension hilfreich
It falls short to expected
16. Juli 2001
Format:Taschenbuch
There are a couple of useful ideas within the book. Advantages and pitfalls of simplicity are outlined and some paths featured. Nevertheless, as it's common, when you end up the chapters little remains. The book is too much dense and padded out. It's a contradiction with the issue of the book. There are 10 rules at the end that summarise the ideas. If some pages with the useful points were added on to this summary, the book could be reduced to 50 useful pages. It's a pity not to practice what one preaches. As stated by himself: "One reason for complexity is trying to show deep knowledge on an issue".
12 von 13 Kunden fanden die folgende Rezension hilfreich
This book is way too long for its contents
5. Februar 2001
Format:Taschenbuch
Ironic that a book on simplicity violates its own principles several times. Even though this book is printed on every other page (with "insights" on the even-numbered pages), it takes too long to make its points. There were several interesting concepts in the book, but not enough to justify more than 20 pages or so. Additionally, de Bono oversimplifies (something he cautions us against) by making blanket statements that reveal his lack of understanding regarding industry practices he is critiquing. de Bono himself has developed brilliant theories that have been widely applied around the world, but this book isn't the best source for discovering those ideas.
6 von 6 Kunden fanden die folgende Rezension hilfreich
A very good book
17. Januar 2006
Format:Taschenbuch|Von Amazon bestätigter Kauf
This is a great book and I wish that I had read it years ago.
Edward de Bono not only makes the case for simplicity but he exhorts us to pursue it and he gives us a framework for doing so.
I can look back on many occasions when I wish I could whipped out such a book from my briefcase and thumped it in front of the annoying or imbecilic person with whom I was dealing at the time and said "Go home, read that, then come back and resume this discussion".
I find that I have underlined many useful comments or ideas. My favourite is possibly this:
"An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore." On the other side of the coin, de Bono has some harsh words for people who try to establish themselves as experts by making things more complex and more difficult to understand. Keep this in mind when dealing with "experts".
The book loses points for being way too long. In the edition I read, the main text was printed only on the right hand pages and an extract or summary of that text was printed in large letters on the facing left hand page, thereby turning a 150 page book into a 300 page book. Very irritating. Indeed, in illustrating a point in the book, de Bono says that he could have made the book - by which I assume he is referring to the main text on the right hand pages - shorter (simpler) but his publishers told him that it had to be a certain length! So, by his own admission (or, perhaps, apology) this should have been a 50 page book.
It's a pity, because it would have been a better book if it had been simplified.
Maybe one day de Bono will take a leaf out of his own book and simplify his main works into a single slim volume. It must be satisfying to look back on a life's work filling the bookshelves, but how much more satisfying would it be to have that life's work in a single volume and thereby easily accessible. It could be called "The Readers Digest de Bono", or "The Best of de Bono" or, perhaps, ideally, "de Bono Simplified".
Edward de Bono not only makes the case for simplicity but he exhorts us to pursue it and he gives us a framework for doing so.
I can look back on many occasions when I wish I could whipped out such a book from my briefcase and thumped it in front of the annoying or imbecilic person with whom I was dealing at the time and said "Go home, read that, then come back and resume this discussion".
I find that I have underlined many useful comments or ideas. My favourite is possibly this:
"An expert is someone who has succeeded in making decisions and judgements simpler through knowing what to pay attention to and what to ignore." On the other side of the coin, de Bono has some harsh words for people who try to establish themselves as experts by making things more complex and more difficult to understand. Keep this in mind when dealing with "experts".
The book loses points for being way too long. In the edition I read, the main text was printed only on the right hand pages and an extract or summary of that text was printed in large letters on the facing left hand page, thereby turning a 150 page book into a 300 page book. Very irritating. Indeed, in illustrating a point in the book, de Bono says that he could have made the book - by which I assume he is referring to the main text on the right hand pages - shorter (simpler) but his publishers told him that it had to be a certain length! So, by his own admission (or, perhaps, apology) this should have been a 50 page book.
It's a pity, because it would have been a better book if it had been simplified.
Maybe one day de Bono will take a leaf out of his own book and simplify his main works into a single slim volume. It must be satisfying to look back on a life's work filling the bookshelves, but how much more satisfying would it be to have that life's work in a single volume and thereby easily accessible. It could be called "The Readers Digest de Bono", or "The Best of de Bono" or, perhaps, ideally, "de Bono Simplified".
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