- Taschenbuch: 202 Seiten
- Verlag: iUniverse; Auflage: Rev Upd (11. Juli 2006)
- Sprache: Englisch
- ISBN-10: 1583486712
- ISBN-13: 978-1583486719
- Größe und/oder Gewicht: 22,9 x 15,2 x 1,2 cm
- Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)
- Amazon Bestseller-Rang: Nr. 483.985 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Sign Me Up!
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Produktbeschreibungen
Kurzbeschreibung
Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and servicesSign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inboxVisit our website: www.returnpath.biz/signmeup
Synopsis
Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to * Sell more products and services * Boost customer satisfaction and loyalty * Attract new customers to your products and services Sign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how to * Write and design great newsletters * Build and maintain responsive and targeted lists * Increase response to every email you send * Test and measure the effectiveness of your email program * Make sure your messages reach the inbox Visit our website: www.returnpath.biz/signmeup
In diesem Buch
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Format:Taschenbuch
The sub-title says it all: Matt Blumberg's book focuses on newsletters - by which he means promotional emails the recipient actively subscribed to. He doesn't spend any time on unsolicited promotional emails that a company sends to its customer base. Nevertheless, the content and optimization strategies he suggests hold true for both kinds of mailings. Only the list strategies he describes mostly apply only to subscription emails.
Blumberg's style is very much to the point. Some paragraphs read as if there were an exclamation mark at the end of each sentence. He tells the reader how email marketing should be done - and he does so in a manner that's easy to understand, using lots of examples and a clear language. While this is probably the right approach for anyone getting started in email marketing, anyone with a bit of experience in this area would have appreciated more background in some chapters. Especially since one feels that Blumberg omits some details on purpose in order to recommend enlisting the services of an agency - which leaves a bad aftertaste, since Blumberg is the founder and CEO of the email marketing agency Return Path.
That being said "Sign Me Up" is still a well-written, well-structured introduction to email marketing that covers the most important aspects of the trade.
Blumberg's style is very much to the point. Some paragraphs read as if there were an exclamation mark at the end of each sentence. He tells the reader how email marketing should be done - and he does so in a manner that's easy to understand, using lots of examples and a clear language. While this is probably the right approach for anyone getting started in email marketing, anyone with a bit of experience in this area would have appreciated more background in some chapters. Especially since one feels that Blumberg omits some details on purpose in order to recommend enlisting the services of an agency - which leaves a bad aftertaste, since Blumberg is the founder and CEO of the email marketing agency Return Path.
That being said "Sign Me Up" is still a well-written, well-structured introduction to email marketing that covers the most important aspects of the trade.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
3 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
Solid introduction to email marketing
27. Dezember 2006
Format:Taschenbuch
The sub-title says it all: Matt Blumberg's book focuses on newsletters - by which he means promotional emails the recipient actively subscribed to. He doesn't spend any time on unsolicited promotional emails that a company sends to its customer base. Nevertheless, the content and optimization strategies he suggests hold true for both kinds of mailings. Only the list strategies he describes mostly apply only to subscription emails.
Blumberg's style is very much to the point. Some paragraphs read as if there were an exclamation mark at the end of each sentence. He tells the reader how email marketing should be done - and he does so in a manner that's easy to understand, using lots of examples and a clear language. While this is probably the right approach for anyone getting started in email marketing, anyone with a bit of experience in this area would have appreciated more background in some chapters. Especially since one feels that Blumberg omits some details on purpose in order to recommend enlisting the services of an agency - which leaves a bad aftertaste, since Blumberg is the founder and CEO of the email marketing agency Return Path.
That being said "Sign Me Up" is still a well-written, well-structured introduction to email marketing that covers the most important aspects of the trade.
Blumberg's style is very much to the point. Some paragraphs read as if there were an exclamation mark at the end of each sentence. He tells the reader how email marketing should be done - and he does so in a manner that's easy to understand, using lots of examples and a clear language. While this is probably the right approach for anyone getting started in email marketing, anyone with a bit of experience in this area would have appreciated more background in some chapters. Especially since one feels that Blumberg omits some details on purpose in order to recommend enlisting the services of an agency - which leaves a bad aftertaste, since Blumberg is the founder and CEO of the email marketing agency Return Path.
That being said "Sign Me Up" is still a well-written, well-structured introduction to email marketing that covers the most important aspects of the trade.
4 von 5 Kunden fanden die folgende Rezension hilfreich
A comprehensive and enlightening book
26. Oktober 2007
Format:Taschenbuch
I have a passion for direct marketing, particularly using the email medium. This book had me learning, nodding my head in agreement, and scrambling to add new things to my campaigns (resulting in lost sleep due to the excitement). If you are in the marketing game or are trying to use email to market, you should buy this book. In fact, if you ever send an email to a customer for any reason you should buy this book. Seriously.
2 von 4 Kunden fanden die folgende Rezension hilfreich
Good marketing book, missing details
7. Mai 2007
Format:Taschenbuch|Von Amazon bestätigter Kauf
I am a web developer.
From a marketing standpoint, it was very good. Its audience is someone who has a web site (or any legitimate business) and is looking to turn their "web page" into a 2-way conversation where the business sends emails and the customer responds by visiting the web site.
It is written in layman terms. You don't need to be conversant with the internet or HTML or web development to read this book.
I read this book looking for implementation details, but instead it is a marketing book. I found the DNS details I was looking for in about 2 pages of the latest "DNS and Bind" book, but I needed both.
Sign Me Up! told me what to do and why to do it, and DNS and Bind told me how to do the DNS records I needed.
From a marketing standpoint, it was very good. Its audience is someone who has a web site (or any legitimate business) and is looking to turn their "web page" into a 2-way conversation where the business sends emails and the customer responds by visiting the web site.
It is written in layman terms. You don't need to be conversant with the internet or HTML or web development to read this book.
I read this book looking for implementation details, but instead it is a marketing book. I found the DNS details I was looking for in about 2 pages of the latest "DNS and Bind" book, but I needed both.
Sign Me Up! told me what to do and why to do it, and DNS and Bind told me how to do the DNS records I needed.
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