Neither a skeptic nor a believer in science, the author was searching for an opponent to box with -- more like friendly sparring. His theory of morphic resonance states that all matter and energy is governed or shaped by some sort of evolutionary habit or cumulative memory. If his perspective were broader he would fit in with David Bohm and other science mystics, but Rupert chose to fence himself in the "little science" surrounding pet dogs, homing pigeons, migrating birds, termite colonies, phantom limbs, evil eyes, and the placebo effect. Why Rupert thinks that clearcut experimental results in these areas of anecdotal, imaginative tall tales would support his morphic field theory, I haven't a clue. What is more likely is that these animals and insects have the hidden ability to detect Gaia's gravitational curved space (much like air and ship LORAN navigators read lines of position).
The author was forever hinting that chaos theory, Jung's collective unconscious or other ideas would someday reveal the whole story without telling what that would gain us (for instance, if we accepted that the fundamental constants were slightly variable). Although I would encourage new viewpoints such as morphic fields to shape the matter of the universe, I was left with the impression that this writer bit off way more than his dog could chew.