At last, this brief book is an accessable look into what really drives success in business. Branden's work gets to the core of what motivates human beings, what we need from the work experience, how to get it, and how to foster it in others. One could easily throw out every other "how to achieve success at work" or "how to lead" book published over the past 20 years in favor of the wisdom just dripping from the pages of this one. It is perfect for everyone who works, but especially valuable for anyone who manages, and absolutely essential for anyone who leads. Business leaders are often put off by anything psychologically oriented in favor of management fads dressed in the more quantifiable language of business school affiliated consultants. Yet, we discard one such fad after the other when the promised results fail to materialize. All the while, the real answers have been right under our noses in all of Branden's previous books. Finally, under the branding umbrella of leadership guru Warren Bennis, Branden and Josey-Bass publishers have wisely repackaged Branden's technologies (developed over nearly 40 years) specifically for the business audience. Because this book is brief, it is a great starting point for time-pressured executives. Take it on the plane! Then, use it as a way into Branden's more detailed works for the fuller course: "The Six Pillars of Self-Esteem"; and "Taking Responsibility," for starters.
