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When Search Meets Web Usability (Voices That Matter)
 
 

When Search Meets Web Usability (Voices That Matter) [Kindle Edition]

Shari Thurow , Nick Musica

Kindle-Preis: EUR 11,53 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Produktbeschreibungen

Kurzbeschreibung

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Synopsis

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 4433 KB
  • Seitenzahl der Print-Ausgabe: 208 Seiten
  • Gleichzeitige Verwendung von Geräten: Bis zu 5 Geräte gleichzeitig, je nach vom Verlag festgelegter Grenze
  • Verlag: New Riders; Auflage: 1 (8. April 2009)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B0023SDQPS
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #725.765 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.8 von 5 Sternen  9 Rezensionen
5 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Remarkably helpful -- concise, targeted and immediately useful 15. Dezember 2009
Von Jeffrey Korn - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I'm a UI and usability professional. Not a search engine optimization expert. So this book offered me the perfect bridge between the two disciplines. In fact, the book discloses some surprising (and surprisingly valuable) nuggets that I'm able to incorporate into my work immediately.

This book is a pixel-perfect fit for designers on all ends of the spectrum, and for anyone running an online business. I recommend it to anyone who cares about creating a better user experience for all the visitors whose trip to a site begins with search.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Highly recommend 16. Dezember 2009
Von Tracy A. Wehringer - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
If you are embarking in search or have been aligned with SEO for a number of years, this book, When Search Meets Web Usability, by Nick Musica and Shari Thurow, highlight the importance of understanding the user experience throughout the entire process. Shari and Nick both clearly define the importance of creating the flow from the initial key word search or a more informational; long tail search to how companies should define Web usability to create a satisfying experience.

This book shows very clear examples on how to create search process to easily moving the user to the specific information they are requesting to creating the conversion. The one problem I uncovered when I started reading it is that I could not put it down.

When Search Meets Web Usability gives an in-depth background on search engines, indexes, robot tags, and meta tags and how these tools impact SEO and help your Website to be available to those users that are searching for your solution.
Nick and Shari also provide real world case studies from what they have learned and acquired through their many years of working within search. They provide strong metrics that back-up their real world examples. Having the right keywords that your users use to obtain information, website usability that is streamline and provides a user a clean way to move through the site to obtain their information, and provide a conversion method (tag) are the key drivers to help create the perfect intersection between search and usability.

Professionally as a consultant I've utilized key learning's from this book and implemented these attributes for many clients, including Prudential Financial, Inc. I highly recommend this book to those in college as well as those professionals that are seasoned with SEO.
2 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Good Introduction; Some Gems for Pros 14. Dezember 2009
Von R. Laporte - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a good and useful book. It teaches crucial, overarching concepts conveyed by metaphors and detailed by action plans. After brief background, I'll discuss its value for non-specialists and then for seasoned professionals. Then I'll reveal some weaknesses and conclude with my final recommendation.

The non-specialist - whether a multi-titled, small business manager or a CMO managing a team of usability and/or search marketing employees or vendors - will find models by which to think creatively about search engine optimization, usability, and salient intersections between the two. Especially useful is the emphasis on the three main kinds of searches - navigational, transactional, and informational - which motivate searchers and should structure a website's landing pages and navigation.

Search engine optimization (SEO) specialists will benefit from (re)acquaintance with the business of usability, and vice versa. While much of the information will be familiar to specialists, the book provides enough new concepts and tools to make it worth buying. For example, the modeling of return on investment (ROI) assessments will help managers prioritize marketing resources among all marketing channels. No doubt readers will alter the spread sheet models to fit their business, but the focus on ROI spreadsheets and the specific examples manifest a results-based managerial vision that is central to successful web marketing. Another example of approaches and tools worth using and perhaps new to specialists, are the usability tests you can run in-house. Even consummate professionals need reminding of the several errant myths of usability explained in the book.

Does the book have flaws? Yes, plenty, but the pros outweigh the cons. Like most business books, too often this one states the obvious. Also, I disagree strongly with the book's suggestion that web marketers can't derive huge returns by learning the well-established, generic usability guidelines published by the likes of Jakob Nielsen, whose books tower above most if not all others. The former academic in me feels that Shari and Nick should have referenced other great books and web sites in both fields, especially where the concepts and, at least in one case, the terminology is borrowed and may not yet be an industry standard that needs no citation. The authors stride into a field burgeoning with great minds and with a higher percentage of very good books than in most business fields, and the lack of reference to them seems insecurity about the value of this book as an extension of predecessors' work. There are better books than this one that web marketers of all stripes must read, and it would have been helpful to readers and to the integrity of the SEO and usability professions had the authors situated themselves within their community of SEO and usability masters.

I would have given this book 3.5 stars if that choice were available. But keep in mind that I've been a CEO in these two fields for 13 years, before which I taught Shakespeare and other literature at a major university - and I continue to resist grade inflation. So, 3.5 stars means, buy the book, use its many helpful parts -- and read the great books too!
4.0 von 5 Sternen Good brush up on how keywords match web page design 5. Januar 2012
Von Prabhu Ram - Veröffentlicht auf Amazon.com
Format:Taschenbuch
There are tons of books on keywords and web design. But this book gives a good charter on how to slice the keywords query - (types : navigational, informational, transaction) and then, based on the type of the query, how the web page should be designed and also which page should be displayed for the user for his/her query/intention.

Another concept called the Scent of Information, where the user is always directed towards the actions with flow of info that directs is something I really liked. The author explains which are the ideal places where the user can smell these pieces of information ( on a web page ) helping him/her to reach or complete her task.

The book collects lots of good information from various places and then ties them into one piece. A very different perspective for web designers making them understand optimization for the web.
5.0 von 5 Sternen Start connecting Search to reality 22. April 2010
Von Steven Chodkowski - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
I praised this book in my article on Recommendations for the Information Architect's Book Shelf in ACM's SIG. I do not want to repeat that here but this book connects the Search experience as a navigational aid to the Information Architect's task, to the usability task and to the web design implementers task. Do not look here for gimmicks to be top rated in Amazon or Google. But do look to gain an understanding of enterprise search as a navigational capability and how Search connects the scent of information to that user experience.

There are few books on Search that draw that connection, even though at an enterprise level most of the 400,000 weekly users of the enterprise site that I am responsible for use Search as a navigation aide - even when the link they are looking for is right on the home page. (I believe it is the organizational culture) In most other enterprise sites, it is reported that between 40% and 60% of users navigate with the search engine. I think you will agree with me that often that experience leaves a lot to be desired.

Again there are few books that treat this subject at the enterprise level and effectively connect it to the user experience. Until I write mine, there are few that do it well. When Search Meets Usability is the one that does it well. It will be worth the long weekend you spend with it.
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