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Search Engine Optimization
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Kurzbeschreibung
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert
Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.
Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.
* Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
* Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
* Offers you a strong foundation for developing successful SEO strategies
Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.
Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.
* Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
* Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
* Offers you a strong foundation for developing successful SEO strategies
Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Buchrückseite
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including:
* Identifying your target audience
* Using and optimizing meta tags
* Optimizing your site for multiple browsers
* Writing effective content
* Building communities with blogs and forums
* Using Google Analytics
* Gaining exposure through social media
* Creating pay-per-click campaigns
* Maximizing the use of other search engines
* Monetizing traffic on your site
"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." - Rand Fishkin, SEOmoz
* High-resolution screen shots demonstrate each task
* Succinct explanations walk you through step by step
* Two-page lessons break big topics into bite-sized modules
* "Apply It" and "Extra" sidebars highlight useful tips
* Target your audience, create strong pages, use keywords, and build links
* Master powerful techniques with visual instructions
* Identifying your target audience
* Using and optimizing meta tags
* Optimizing your site for multiple browsers
* Writing effective content
* Building communities with blogs and forums
* Using Google Analytics
* Gaining exposure through social media
* Creating pay-per-click campaigns
* Maximizing the use of other search engines
* Monetizing traffic on your site
"Search-engine optimiza-tion is, with-out question, one of the highest ROI activities a business can undertake. It's also one of the most misunderstood. Fortunately, we've got people like Kris to act as our tour guide and translator." - Rand Fishkin, SEOmoz
* High-resolution screen shots demonstrate each task
* Succinct explanations walk you through step by step
* Two-page lessons break big topics into bite-sized modules
* "Apply It" and "Extra" sidebars highlight useful tips
* Target your audience, create strong pages, use keywords, and build links
* Master powerful techniques with visual instructions
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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63 von 66 Kunden fanden die folgende Rezension hilfreich
The best money I've spent on SEO/SEM Strategies
17. Juli 2008
Format:Taschenbuch
As the owner of a web design firm that offers a growing bundle of SEO services, I have spent thousands of dollars staying up-to-date with the latest strategies for search engine optimization.
But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.
The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.
I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.
I highly recommend this book.
But despite the big-name conferences I've attended, this $30 book is the best investment I've made in SEO.
The author does a phenomenal job of covering every phase of the process. In fact, I hit Amazon this evening, because I'm buying 4 more copies that will be distributed to every part of my team... 1 for our lead web programmer, 1 for the people doing keyword research, 1 for our copywriter and 1 for the people who focus on link building strategies. There's stuff in here from which everybody can benefit.
I also appreciate how it's organized. If you like text - there's a section in each chapter with text. If you prefer pictures, the second part of each chapter is chock full of diagrams and images that would allow somebody to learn a lot with minimal reading.
I highly recommend this book.
38 von 39 Kunden fanden die folgende Rezension hilfreich
2nd Edition - Still More Trees than Forest SEO
7. August 2010
Format:Taschenbuch|Von Amazon bestätigter Kauf
I did not read the 1st edition, but I just finished the 2nd edition of this 'visual' book. As an instructor of search engine optimization both offline at AcademyX in San Franciso and online at JM Internet Group, I try to read every new SEO book that comes out. It's one way I keep my mind fresh and learn from the best and brightest.
Kristopher Jones has updated what is one of the landmark do-it-yourself books on SEO. I really hoped that the visual method would be more helpful than the word-heavy books that plague the SEO industry. That said, this book is also quite heavy on text and very, very light on theory. My students need simple step-by-step instructions that do not overwhelm them. This book has too many options, too many items, and not enough coherence about what is more important vs. less important in SEO.
Even on particular topics - like the Google keyword tool - he doesn't give you enough detail. It would have been better to have more information, more visuals for the major resources like that, and drop the cornucopia of details on all the other, lesser tools. One tragic error - he indicates that Google does not use the meta description tool, and that is patently wrong.
At any rate, it is still a very good book and deserves a spot on anyone's reference library for SEO. Some of the tools and tricks can be found nowhere else.
Kristopher Jones has updated what is one of the landmark do-it-yourself books on SEO. I really hoped that the visual method would be more helpful than the word-heavy books that plague the SEO industry. That said, this book is also quite heavy on text and very, very light on theory. My students need simple step-by-step instructions that do not overwhelm them. This book has too many options, too many items, and not enough coherence about what is more important vs. less important in SEO.
Even on particular topics - like the Google keyword tool - he doesn't give you enough detail. It would have been better to have more information, more visuals for the major resources like that, and drop the cornucopia of details on all the other, lesser tools. One tragic error - he indicates that Google does not use the meta description tool, and that is patently wrong.
At any rate, it is still a very good book and deserves a spot on anyone's reference library for SEO. Some of the tools and tricks can be found nowhere else.
33 von 36 Kunden fanden die folgende Rezension hilfreich
Want more hits? Start here!
2. Juni 2008
Format:Taschenbuch
Many SEO books focus on keyword optimization, but this little number is a veritable compendium of techniques. If you applied half of what you'll find in here, your site would be more optimized than you can even imagine. This covers everything from content to links to blogs to micro-blogs to forums to reviews to directories and communities and ad copy and keyword bidding... whew. No other books comes even close to the variety of options that Kristopher's book has. You'll learn more about variations of SEO techniques from this book than any other source. So start here, and if you need to go further in depth on any of the topics, you can branch off into some of the other fine books out there on specific topics like landing page and keyword optimization.
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