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Search Engine Optimization (SEO) Secrets
 
 
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Search Engine Optimization (SEO) Secrets [Kindle Edition]

Danny Dover (Autor), Erik Dafforn (Autor)
4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension) |
Digitaler Listenpreis: EUR 28,84 Was ist das?
Kindle-Preis: EUR 18,99 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Kurzbeschreibung

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.

Coverage includes:

  • Understanding Search Engine Optimization
  • Relearning How You See the Web
  • Picking the Right SEO Tools
  • Finding SEO Problems
  • Solving SEO Problems
  • SEO Best Practices
  • The SEO Consulting Process
  • Comprehensive Site Audit (Informational Website)
  • Comprehensive Site Audit (E-Commerce Website)
  • Understanding the SEO Industry
  • Search Engine Verticals
  • Optimizing for Alternative Search Engines
  • Setting Up a Testing Platform
  • SEO Resources
  • Attending SEO Conferences

Buchrückseite

When you open this book, you'll feel as though you're sitting down with experts who are disclosing rare information about search engine optimization. You'll benefit from the authors' success as SEO professionals while they uncover tactics, strategies, and secrets for using SEO to improve rankings and drive traffic to specific sites. Additionally, the book contains two full-length annotated SEO reports to help you take your consulting to the professional level.
 
The Insider's Guide to:
* Understanding search engine optimization like the pros
* Making money from SEO consulting
* Getting into the inner circles of the SEO industry
* Choosing the right SEO troubleshooting tools for your SEO problems
* Fixing search engine penalties
* Using your competitors to your advantage
* Using alternative search engines
* Testing your SEO for optimal performance
 
The Secrets series reveals:
* Authoritative information in highlighted areas
* Exceptional advice in the margin notes
* Unique insight from years of author experience
* Rarely revealed tips and techniques
* Invaluable shortcuts and workarounds
* Insider Tips - Expert advice to help you optimize performance
* Valuable Insights - Eye-opening descriptions of poorly documentedor undocumented features and procedures
* Unbeatable Advice - Real-world workarounds and little-known tipsand techniques
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Mehr über die Autoren

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Danny Dover
Danny Dover
Erik Dafforn
Erik Dafforn

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1 von 1 Kunden fanden die folgende Rezension hilfreich
Praktisches SEO-Handbuch 16. April 2011
Format:Taschenbuch
Das Buch ist sehr praxisnah gehalten. Im Gegensatz zu manch anderen Veröffentlichungen zum Thema SEO setzt der Autor mehr auf konkrete Beispiele als auf wissenschaftliche Tiefe, und das ist sehr erfrischend.

Gerade für Neulinge ist die angewandte Schritt-für-Schritt-Herangehensweise sehr empfehlenswert. Das wird verstärkt durch eine umfassende Sammlung von SEO-Tools, Best Practices und konkreten Tipps im Umgang mit Kunden. Hintergrundinformationen zur Entwicklungsgeschichte der Suchmaschinenoptimierung und Tipps zur Optimierung für andere Onlinemedien neben Google runden den Inhalt ab.

Ein sehr empfehlenswertes Buch für SEO-Einsteiger und Fortgeschrittene.
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Amazon.com:  25 Rezensionen
35 von 37 Kunden fanden die folgende Rezension hilfreich
The Perfect Roadmap for a One-Person Shop or a Full-Scale SEO Agency 23. März 2011
Von GoRedhawks - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
I don't usually do reviews but this book took me by surprise. I am impressed with the content, it was a fresh perspective on search engine optimization and it offered some really practical, useful advice that virtually anyone who understand the basics of SEO would be able to implement.

I eagerly pre-ordered the book because I have read Danny's articles on SEOmoz. It came 7 days ahead of the scheduled release date so I was delighted with Amazon.

I started reading and I couldn't put it down. Maybe I'm a nerd but I live and breathe online marketing and SEO was the core of it all.
Here are some of the key takeaways:

1. SEO Consulting Process - Learn how to win clients, how much you should charge for your services (master services agreement,
NDAs, SOW) and the best deliverables/reporting for your clients.

2. Suggested SEO Pricing - Website Audit, E-Commerce Site Audit, Link Building, Reputation Management, Social Media Management,
Keyword Research and etc. (Very helpful if you are looking at doing consulting work, it is so hard to determine the right price
point on your own).

3. 58-Page Comprehensive Technical SEO Site Audit - Unless you paid for SEO site audits in the past you won't be able to get a more
in-depth sample. Oh and he also show you how to do the Site Audit as well.

4. How to Conduct an E-Commerce Audit - In my opinion the first 4 items are worth it's weight in gold for a SEO freelancer, SEO
consultant or even an SEO agency.

5. SEO for Local Business - What works and what doesn't: customer opinions/reviews, universal search, image search, video search
and ranking factors.

6. Optimizing for Alternative Search Engines - Amazon, YouTube, Facebook, Delicious, Flickr and Twitter (this help outline how
search and social is truly intersecting and in order to be successful on the web you need to go beyond Google).

7. The Essentials - The book includes an explanation of how SEO works, top SEO tools to use, finding and troubleshooting common and
advanced SEO problems and of course SEO Best Practices (some of which you can find on SEOmoz).

The bottomline: Danny makes SEO actionable for the average person, more importantly he makes it lethal for the seasoned SEO veteran
(you can become a superstar-SEO-ninja with this book).

Since the SEO field is always rapidly changing, I highly recommend picking up this book as soon as possible (today if you can) because it will give you 80-90 percent of everything you need to start consulting successfully with SEO right away. I teach SEO at a local community college and I am contemplating to make this a required reading, it is that good and applicable.
15 von 17 Kunden fanden die folgende Rezension hilfreich
The SEO BIBLE 24. März 2011
Von Chris Walls - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
Just go the book, and haven't put it down since. I have been doing SEO for 8 years and this is by far one of the best if not the BEST book on SEO techniques out there. I recommend it for everyone.

With the Kindle I have been purchasing every SEO book that has come out for a couple months now, looking and looking for that needle in the haystack. All you have to do is go back and look at all the reviews I have done on them. Finally the book I have been looking for and hoping for has come out. The way its written, the notes on the side explaining subjects more, the highlights in the book exactly where I would highlight are perfect.

It's a book that says exactly what it means he tells you secrets, he opens your mind and doors to SEO. Chapter 14 SEO Resources gives you all the info you need, he even goes into attending an SEO Conference. I have never read about that in any SEO book. Why is this important you ask, because if you haven't been to an SEO conference you need to get your but there and his book explains everything.

The Tips in the book are great, as well as the entire book overall. There is lots of crap out there, don't be fooled Danny knows his stuff inside and out, shows hard examples and everything.

Actually, don't go buy it and make my job of getting my clients to the top way easier for me.
12 von 15 Kunden fanden die folgende Rezension hilfreich
Finally, A Great SEO Book! 29. März 2011
Von JBern - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
I consider myself an intermediate level (in-house) SEO for the Real Estate industry. Lately I've been looking to take myself to that next level, so I've been studying, testing, studying and testing and then testing my studying. So far so good...

People in my industry have been noticing the results I'm getting for our company, and have been approaching me to do work on the side for them. While normally this would be a great thing, I've been a little hesitant to accept clients as side work. I did some work for the first client that approached me, and quickly realized I was stepping into a whole new realm of reporting and accountability. I mean, I had no formal processes, contracts, reports, etc. to provide the client. Obviously this was going to be a problem if I wanted to continue down this path towards becoming a full time SEO consultant.

By a stroke of luck, I happened to be flying through my Twitter stream that same day and stumbled upon someone who had tweeted how they were excited to get their copy of Danny Dover's new book, SEO Secrets. The title alone drew me in, but the description was what made me purchase the book. It seemed to be speaking to most of the issues I was facing.

So, I got the book this last Friday and spent most of the weekend reading it. It was a great read compared to many of the other SEO books I've tried in the past which have never lived up to the hype. SEO Secrets was very well structured all the way down to the little "tips" scribbled into the side bar of the pages.

I'm going to stop blabbing on now and just say this: SEO Secrets was definitely worth the money (and time) spent. You should get a copy.
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&quote;
Smart SEOs use this as an advantage and have content pages link back to their applicable category and subcategory pages. &quote;
Markiert von 45 Kindle-Nutzern
&quote;
Link back to its category page Link back to its subcategory page Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page) &quote;
Markiert von 44 Kindle-Nutzern
&quote;
301 redirects pass between 90 percent and 99 percent of their value, whereas 302 redirects pass almost no value at all. &quote;
Markiert von 33 Kindle-Nutzern

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